Aryaman Chatterjee
Gurugram
Summary
Results-oriented Sales and Marketing Professional with 3+ years of experience driving revenue growth through content creation and customer engagement. Expertise in Canva, digital marketing, and CRM tools enhances lead generation and retention efforts. Committed to delivering measurable results and eager to contribute to a forward-thinking team implementing innovative strategies.
Overview
3
3
years of professional experience
Work History
Senior Copywriter
War Room
Bangalore
05.2023 - 10.2026
- Pioneered meme marketing strategies for Twitter, driving increased audience engagement through innovative content.
- Collaborated with brands including Flipkart and Polygon to craft targeted social media copy that resonated with audiences.
- Ghostwrote for the founder of Polygon, refining brand messaging to align with audience expectations.
Marketing and Special Projects Head
The Shakti Collective
Nashik
03.2026 - 06.2026
- Executed national talent searches and oversaw content production and social media hosting to attract top talent.
- Directed social media strategy and produced engaging content for brand and artist pages, increasing audience interaction.
- Developed and launched innovative content and offline intellectual properties, contributing to brand growth.
- Established sales pipeline, trained business development team, and supported key hiring initiatives.
Brand Growth Manager
Urban Talkies
02.2025 - 09.2025
- Managed agency's social media presence, executing campaigns for social media IP "That Moment" to strengthen brand engagement.
- Developed and launched end-to-end sales pipeline, enhancing lead tracking and conversion rates.
- Automated sales workflows, resulting in a two-fold increase in operational efficiency and faster deal closures.
Sr. Business Development Manager
The LIT School
Bangalore
04.2024 - 11.2024
- Established sales team from inception, generating revenue of ₹1.5 crore within the first year.
- Developed and launched experiential marketing program, enhancing brand visibility and market positioning.
- Implemented systems to streamline sales operations, enabling scalable growth.
Sr. Marketing Associate
Musifie
Bangalore
10.2023 - 03.2024
- Developed and executed comprehensive marketing campaigns for Musifie's product launches.
- Launched Instagram from scratch, executed an organic growth strategy, scaling followers to 8,000+.
- Built artist community engagement by curating online and offline events, expanding audience reach and participation.
- Collaborated with cross-functional teams to align marketing strategies and brand messaging.
Education
BBA - Marketing
Christ (Deemed To Be) University
Bangalore, India04-2023
Skills
- Copywriting techniques
- Content strategy
- Brand messaging
- Social media marketing
- Audience engagement
- Creative ideation
- Storytelling
- Consumer insights
- Market research
- Client presentations
Affiliations
- Co-founder at Qala Labs, a full-stack AI and Digital Marketing Agency providing 360-degree marketing, digital, and tech solutions for brands.
- Music composition as a personal project, driving social media growth, building community, and releasing my music to build a career as an independent artist.
Timeline
Marketing and Special Projects Head
The Shakti Collective
03.2026 - 06.2026
Brand Growth Manager
Urban Talkies
02.2025 - 09.2025
Sr. Business Development Manager
The LIT School
04.2024 - 11.2024
Sr. Marketing Associate
Musifie
10.2023 - 03.2024
Senior Copywriter
War Room
05.2023 - 10.2026
BBA - Marketing
Christ (Deemed To Be) University