
Analytical and strategy-driven professional with cross-functional experience across business strategy,
marketing, and finance. Currently driving growth and monetization strategy at Exly (YC W19) — optimizing
digital funnels, improving conversion rates, and designing KPI frameworks that enhance decision-making.
Adept at using data-backed insights to build scalable playbooks, align cross-functional teams, and execute
go-to-market strategies that deliver measurable business impact.
• Partner with creators and coaches to define monetization strategy, revenue goals, and GTM plans.
• Conceptualized complete growth blueprints outlining what, when, how, and where to launch offerings.
• Improved funnel conversion rate by 50% through structured communication and performance
frameworks.
• Built repeatable growth playbooks blending analytics with creator behavior, enabling scalable execution.
• Collaborated with product and marketing teams to optimize cost-per-acquisition and increase lead-to-sale
efficiency.
• Managed end-to-end campaigns across Meta Ads, landing pages, and WhatsApp automation.