Aryan Sharma
Bengaluru
Summary
Seasoned marketing professional with over a decade of experience leading digital and performance marketing across EdTech, consumer internet, and media businesses. Proven expertise in driving full-funnel growth through data-led strategies, integrated campaigns, and cross-channel execution—spanning SEO, CRM, paid media, and product marketing. Currently heading global paid marketing at Cactus Communications, managing multimillion-dollar budgets across markets like Japan, India, China, and the US. Consistently delivered business impact by scaling early-stage products to $3M+ ARR, optimizing CAC by 40%, and improving retention across high-growth organizations. A collaborative leader skilled in building and mentoring regional teams, aligning marketing with business goals, and navigating diverse APAC markets through cultural nuance and strategic agility.
Overview
11
11
years of professional experience
Work History
Paid Marketing Lead
Cactus Communications
Bengaluru
02.2023 - Current
- Directed strategic marketing planning and execution for 75% of Cactus’ annual global marketing budget, overseeing performance-driven campaigns across B2B and D2C channels for brands Paperpal, R.Discovery, and Editage.
- Built and led a regional team of marketers across Japan, Korea, China, and India, fostering a high-performance culture and delivering consistent growth across both mature and emerging APAC markets.
- Scaled Paperpal from early-stage product to a $3.2M ARR global brand, positioning US, India, and Japan as top markets; notably grew India into a top 3 revenue market within just 9 months of launch through focused digital and performance strategies.
- Drove expansion and market share growth of Editage in Japan, Korea, China, Saudi Arabia, and Indonesia, increasing marketing efficiency by 10–15% and driving measurable gains in customer acquisition and retention.
- Led cross-functional, integrated campaigns across regions, collaborating closely with brand, product, sales, and operations teams to ensure alignment with growth goals and localized strategies.
- Delivered end-to-end digital transformation in campaign planning, introducing automation, advanced attribution models, and CRO/SEO/PPC enhancements to improve conversion and ROI.
- Actively provided executive-level reporting on performance, market trends, and strategic insights to senior leadership, influencing global growth decisions and marketing priorities.
- Championed data-driven experimentation to optimize channel performance, drive innovation, and continuously improve campaign efficiency across high-growth markets.
Sr. Manager - Digital Marketing and Growth
Hurix Digital
Pune
03.2021 - 02.2023
- Led digital marketing and growth for MSVGO, a fast-scaling edtech startup and sister company of Hurix Digital, driving user acquisition and retention across paid and organic channels with a monthly budget of $100K+.
- Drove a 40% CAC reduction within 4 months of revenue model launch through full-funnel performance marketing and user profiling.
- Scaled vernacular product adoption, improving user quality by 35% and reducing CPA by 50% through localized targeting strategies across India.
- Launched GTM strategies for multiple product rollouts, from positioning and messaging to multi-channel campaign execution.
- Managed growth initiatives across SEO, social, and referral channels, aligning short-term acquisition with long-term retention goals.
- Owned end-to-end CRM and product marketing campaigns via MoEngage and in-house tools; achieved +4pp Day 1 retention and 28% MoM conversion growth through segmentation and funnel optimization.
- Led and mentored a cross-functional team of 3 to drive acquisition and retention KPIs.
Growth Hacker
Cricket.com
Bengaluru
10.2019 - 03.2021
- Structured and scaled digital campaigns from scratch across Google, Facebook, and affiliates with a $250K monthly budget, growing app installs from a few thousand to 10M+ targeting Indian market .
- Worked with product and content teams to deliver IPL 2020 growth strategy, driving 800K DAU and 5M MAU and expanding monetization touchpoints.
- Improved Cost per Install by 40% and introduced feature funnels that tripled channel revenue contribution from 1.6% to 4.4%.
- Drove retention strategy (Day 0/1/3/7) that reduced uninstall rate by 5pp, leveraging Clevertap for behavioral segmentation and lifecycle targeting.
- Led SEO and social teams, improving organic visibility, implementing scalable on-page structures, and defining content best practices.
Asst. Manager Digital Marketing
Quikr India Private Ltd.
Bengaluru
09.2016 - 07.2019
- Managed $100K+ monthly marketing budget for Quikr's CommonFloor real estate platform in India, driving consistent CPL improvements and 10% uplift in ROI.
- Enhanced Facebook campaign performance by segmenting audiences and testing smart formats; expanded into LinkedIn and microsites for lead capture.
- Ran geo-targeted campaigns for Tier-1/2 cities in India, helping scale brand trust and real estate lead flow in previously underpenetrated segments.
- Led SEO efforts that increased daily organic traffic by 50% and improved keyword rankings for 65% of target keywords in 8 months for Cars & Bikes vertical.
- Oversaw email and push campaigns across verticals (QuikrEasy, QuikrCars & Bikes), improving attributed revenue by 8% through cross-selling and targeting optimization.
- Successfully executed HappyHomeDays, a flagship real estate brand event.
Co-Founder/Marketing Head
Namaste Craft and Arts Pvt. Ltd.
Jaipur
09.2015 - 09.2016
- Led end-to-end marketing strategy including vendor acquisition, partner negotiations, pricing strategy, and go-to-market execution for a new D2C arts & crafts brand.
- Set up foundational digital infrastructure—Google Analytics, AdWords, Facebook Business Manager, and Webmasters—for performance tracking and campaign management.
- Planned and executed multi-channel campaigns across social media (paid & organic), Google Display Network, and search to build brand visibility and acquire early customers.
- Achieved 2.7x ROI on Facebook Ads and 1.2x ROI on Google Ads with limited budgets; scaled a 100K+ engaged Facebook user base that contributed to 40% of overall sales.
Digital Marketing Analyst
iQuanti Inc.
Bengaluru
01.2014 - 08.2015
- Executed performance marketing campaigns across Google Ads and Facebook; optimized bids, keywords, and ad structures to improve ROI and conversion performance.
- Led SEO strategy including site audits, keyword research, on/off-page optimization, and competitor analysis to enhance organic visibility.
- Collaborated with US and Canada-based teams on enterprise-level digital strategy and contributed to client proposals and internal trainings that supported new business and team development.
Education
BTech - Computer Science
Guru Jambheshwar University of Science & Technology
Hisar03.2013
Class 12th -
CBSE
03.2008
Class 10th -
CBSE
03.2006
Skills
- Regional Marketing Strategy
- Performance Marketing Optimization
- Lifecycle & CRM Marketing
- Go-to-Market Planning
- Cross-Functional Leadership
- Digital Growth Strategy
- Localized Campaign Execution
- SEO & Content Strategy
- Data-Driven Decisioning
- Executive Stakeholder Reporting
Accomplishments
- Marketer of the Year 2024 at CACTUS Communications
Languages
Hindi
First Language
English
Proficient (C2)
C2
Timeline
Paid Marketing Lead
Cactus Communications
02.2023 - Current
Sr. Manager - Digital Marketing and Growth
Hurix Digital
03.2021 - 02.2023
Growth Hacker
Cricket.com
10.2019 - 03.2021
Asst. Manager Digital Marketing
Quikr India Private Ltd.
09.2016 - 07.2019
Co-Founder/Marketing Head
Namaste Craft and Arts Pvt. Ltd.
09.2015 - 09.2016
Digital Marketing Analyst
iQuanti Inc.
01.2014 - 08.2015
BTech - Computer Science
Guru Jambheshwar University of Science & Technology
Class 12th -
CBSE
Class 10th -
CBSE
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