Chat GPT 4, Gemini, Copilot, ElevenLabs (AI Voice), Runway ML and WordtuneAI
Aryan Shukla
Team Lead - Client Servicing
Ghaziabad
Summary
Hi theređź‘‹,
I am seasoned V-shaped marketer with expertise in creating digital strategies and content that drive awareness, consideration, and conversation-ready leads for small, medium, and large technology enterprises.
As a marketing strategist, I am fascinated by understanding the needs and questions of clients in order to develop pre-sales, offline, and online omnichannel marketing campaigns that match the ICP's requirements.
Detail-oriented team player with strong organizational skills. Ability to handle multiple projects simultaneously with a high degree of accuracy.
In addition to that, I am collaborative leader with dedication to partnering with coworkers to promote engaged, empowering work culture. Documented strengths in building and maintaining relationships with diverse range of stakeholders in dynamic, fast-paced settings.
Overview
6
6
years of professional experience
17
17
years of post-secondary education
2
2
Languages
Work History
Team Leader - Client Servicing
The Pulp Strategy
12.2022 - Current
- Handling 8 brands and leading a team of account managers, content writers, and designers that provides exceptional services to aligned brands and focuses on sustaining, growing, and upselling the existing clientele.
- Streamlined workflows for increased efficiency, reducing turnaround times for critical tasks.
- Promoted high standerds through personal example to help each member understand expected behavious and standards.
- HMEL:
Leading the website development for HMEL (Mittal Energy LTD) for their Petrochemical as well other business products.
- Microsoft:
Drove the event for Microsoft Copilot enablement for MS customers in Gurugram, Bengaluru and Mumbai.
- Coloplast:
ed and drove the creation of assets for coloplaststore.in the website which is a newly launched E-Comm store for Ostomy patients.
- Planetcast:
Led the brand identity creation for Planetcasts PAAS vertical IP NexC, brand story, assets and mnemonic as well as crafting the go-to-market story.
Ideated and launched Nexc's next-generation sales approach (Simulation website) to help the sales team present their products to prospects and also the NexC website with an approach of AI creatives and
- Lenovo:
Successfully drove Lenovo's Nurture Track campaign across APAC (India, Singapore, ANZ, Japan, Korea). Increased CTR for Lenovo product EDMs across regions by 8%
Successfully drove the Data Management Playbook and CIO Playbook campaign across APAC (India, Singapore, ANZ, Japan, Korea) Ideated and helped in the execution of all the content assets in this project.
Leading as the POC for Lenovo APAC (India, Singapore, ANZ, Japan, Korea) and handling translation projects for Korea and Japan region and communicating with respective Lenovo teams.
Designing brand strategies for B2B and B2C clients that create awareness, consideration, and conversation-ready leads.
Designed the brand identity for Planetcast's flagship product, a B2B broadcast media company with over 25 years of experience in the current media landscape.
Product Marketing Executive
Deepsync
02.2022 - Current
- Collaborating with the designer to make creatives for social channels. Ideating designs for the product's use cases.
- Getting homepage redesigned, ideating landing page, and sign up form page.
- Doing copywriting for social channels, LinkedIn carousel ads, and website pages. Created the whole flow of how it should look and work.
- Writing content for their blogs as per the ICP, with in-depth keyword research, and framing content that answers the ask of the consumers.
- Connecting with podcast hosts/journalists, and audio production manager of online media to understand the deeper challenges associated with traditional voiceover production processes.
- Connected with (IAMAI) Internet And Mobile Association of India and Modev.
- Doing guest posts for increasing referral traffic. Using Ubersuggest to analyze the keywords competitors are ranking and then optimizing my content and messaging accordingly.
- Tracking leads through Google Analytics on acquisition according to source and medium. Understanding user behavioral flow to check how many sessions, drop-offs, and journeys.
- Doing CRO, by designing survey forms, and CTA's within the blogs itself to capture leads.
- Framing sales/marketing, support, guest post, and backlink emails and campaigns.
- Managing Intercom for customer queries and editing videos for Youtube using Wondershare Filmora.
- Got my voice cloned to make use case voiceover videos for multiple channels.
Marketing Executive
SmartWinnr
06.2021 - 02.2022
- Independently writing and managing B2B sales/marketing campaigns.
- Responsible for all social media channels, including LinkedIn, Twitter, and Instagram, as well as curating posting ideas and strategies.
- Increased product's position in the top 10 sales gamification category through communication with the G2 team.
- As part of my G2 analytics analysis, I tracked leads: which companies visited the G2 profile and website.
- As part of the G2 criteria, I was helping new interns set up their LinkedIn profiles with the SmartWinnr banner and company information.
- Tracked acquisition channel on GA.
- Content writing for blogs, promotional content as per G2 badges and copywriting for website homepages and other pages.
- Created marketing infographics, and customer testimonials and designed webpages using Figma.
- Analyzed the competitor website UI and improved their website.
- Creating testimonial videos using professional editing tools, such as Wondershare Filmora.
- To increase the brand's presence with reviews, I created and managed their GlassDoor account.
Digital Marketing Specialist
Pixpa
11.2019 - 05.2021
- Wrote B2C sales/marketing, link building, and guest post campaigns.
- Performed activities related to off-page SEO, such as link building, keyword research, and tracking.
- During my time at Pixpa, I contributed significantly to its organic traffic increasing from 100,000 to 350,000 visitors.
- Within 1.5 years, I helped them increase their trials from 900 to 2500 per month.
- Ranked their multiple blogs on Google position 1 through keyword optimization and backlinking, which also, helped them to monetize some articles.
- Being a member of Pixpa's marketing team. I have developed and implemented various sales and marketing strategies solely to build their brand image.
- I got their product/website listed on various high-authority tech sites and have collaborated with multiple YouTubers and podcasters for product review.
- I connected Pixpa with Sony Photography World Awards to help them showcase their product for a 3 month trial period for new beginners.
- I did pre-sales and sales in order to increase Pixpa's adoption among photography students and teachers.
- Increased brand awareness with ambassador partnerships and targeted email campaigns.
- Collected and analyzed Web metrics such as visits, time on site and page views per visit.
- Developed backend-tracking URLs to measure campaign results and determine ROI.
SEO Executive
IwebSoln
06.2018 - 10.2019
- Proofread and edited client content to alleviate errors and improve overall quality.
- Utilized search engine optimization and emphasized importance of link building.
- Performed in-depth analysis of new client sites.
- Recommended changes to website architecture, content and linking to improve SEO positions for target keywords.
- Optimized copy and landing pages for search engine marketing purposes.
- Performed activities such as, Directory Submission, PPT/PDF submission and article submission.
Education
Bachelor of Arts - English Language And Literature/Letters
Jamia Millia Islamia
New Delhi 08.2016 - 08.2019
Business And Commerce
Father Agnel School
New Delhi 03.2002 - 05.2016
Skills
Digital marketing
Communications management
Research methods
Market Analysis
Graphic Ideation
Branding
Prospect targeting
E-mail and direct mail marketing campaigns
Corporate messaging
Relationship building and retention
Marketing plan development
Social media engagement
Leadership
Account management
Key stakeholder relationship building
Staff education and training
Mentoring
Team Supervision
Leading Team Meetings
Software
Grammarly
Ahref and Ubersuggest
Slack, Trello and Notion
Intercom
MS Office
AppoloIo, HunterIo, Linkedin Sales Navigator and Vocus
Product Hunt
Interests
Yoga & Swimming
Audiophile with keen interest in music of different genre
Timeline
Team Leader - Client Servicing
The Pulp Strategy
12.2022 - Current
Product Marketing Executive
Deepsync
02.2022 - Current
Marketing Executive
SmartWinnr
06.2021 - 02.2022
Digital Marketing Specialist
Pixpa
11.2019 - 05.2021
SEO Executive
IwebSoln
06.2018 - 10.2019
Bachelor of Arts - English Language And Literature/Letters
Jamia Millia Islamia
08.2016 - 08.2019
Business And Commerce
Father Agnel School
03.2002 - 05.2016