Summary
Overview
Work History
Education
Skills
Languages
References
Timeline

Aryan Singh Raghav

Berlin,BE

Summary

Web3 enthusiast since '22, driving forward web3 projects and initiatives. Crafting engaging tweets, sharing valuable insights via email, and actively connecting with influential voices in the space. Excel as a social media pro by day and unleash creativity as a content creator by night. Expertise in simplifying complex Web3 concepts and technologies for diverse audiences. Extensive experience in L1s, L2s, DeFi, and various projects and dApps. Adept at turning innovative ideas into accessible content. Let's build the future of blockchain one impactful post at a time. WAGMI.

Overview

4
4
years of professional experience

Work History

Marketing Lead

YieldFi
08.2024 - Current
  • Developed and executed marketing strategies to drive TVL growth, achieving a 30% increase in user engagement across multiple campaigns.
  • Led the launch of “The Stakes Are High” campaign, integrating Zealy and Galxe quests to build community and reward engagement with YieldCrumbs.
  • Collaborated with key DeFi projects (e.g., CoreDAO, ZeroLend) to create co-marketing campaigns, increasing brand visibility and expanding partnership synergies.
  • Designed creative reward systems to incentivize user participation, including multipliers and yield boosts, driving significant adoption of YieldFi staking products.
  • Managed community-building initiatives by launching engaging hashtag campaigns (#MakeItYield) and contests, growing social media followers.
  • Established a unique, witty brand tone that resonated with Gen Z and DeFi enthusiasts, making YieldFi’s communication stand out in a competitive market.

Social Media Manager

Guerrilla Buzz
09.2023 - 09.2024
  • Company Overview: PR & Blockchain Agency - EU
  • Managed and grew multiple twitter pages
  • Social Media management
  • TG and Discord Community moderation
  • PR & Blockchain Agency - EU

Marketing Manager & Specialist

5ireChain
01.2021 - 08.2024
  • Social Media Growth: Scaled 5ire's social platforms to exceptional levels:Twitter: Built a following from 0 to 482.5K engaged users.
    Discord: Cultivated a community of over 125K active members.
    Zealy Campaign: Engaged over 100K participants in targeted initiatives.
  • Influencer Relations: Established partnerships with top-tier crypto influencers, including AltCryptogems, Mando CT, and Eunice D Wong, driving brand visibility and trust.Operated as a shadow KOL under the pseudonym @ethcoinbender, delivering insider insights that resonated with the community.
  • Community Building: Designed and managed robust communities across Discord, Telegram, Twitter, Instagram, Reddit, and LinkedIn, ensuring alignment with brand goals.Managed a global network of 250+ ambassadors, driving grassroots engagement and advocacy.
  • Campaign Execution: Launched successful marketing campaigns, including:GoGreen initiatives to align with sustainability goals.
    Testnet launches to onboard and educate early adopters.
    Airdrop campaigns that generated significant user acquisition.
  • Content Creation: Crafted compelling copy and narratives that captured attention, increased retention, and established 5ire's unique voice.
  • Exchange Listings: Coordinated successful CEX/DEX listings, achieving impactful market presence and driving liquidity.
  • YouTube Collaboration: Partnered with prominent crypto YouTubers to maximize exposure and educate audiences on 5ire’s vision and products.

Education

B.ENG - Engineering

MECHATRONICS, Schweinfurt, Germany
01.2023

High School Diploma -

St. Clare's Senior Secondary School, Agra
01.2016
  • 9 GPA/CGPA

Skills

  • Web3 Marketing Strategy
  • Community Building & Management
  • Social Media Strategy
  • Partnership Development
  • Content Creation & Curation
  • Campaign Analytics & Optimization
  • Incentive Design & Gamification

Languages

English
German

References

  • Utkarsh Dubey, HOD - Marketing, 5ireChain, utkarsh@5ire.org
  • Utkarsh Amitabh, CMO, 5ireChain, utkarsh.amitabh@5ire.org
  • Nishant Sharma, Web3 Strategist, Founding Member - Polygon, nishant@5ire.org

Timeline

Marketing Lead - YieldFi
08.2024 - Current
Social Media Manager - Guerrilla Buzz
09.2023 - 09.2024
Marketing Manager & Specialist - 5ireChain
01.2021 - 08.2024
MECHATRONICS - B.ENG, Engineering
St. Clare's Senior Secondary School - High School Diploma,

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Aryan Singh Raghav