Summary
Overview
Work History
Education
Additional Information
Timeline
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Asad Burmavala

City Growth Manager
Bhopal

Summary

Experienced City Growth Manager with over 6 years of experience in food-tech industry and relationship management roles. Skilled in working under pressure and adapting to new situations and challenges to best enhance the organizational brand. Talented leader with analytical approach to business planning and day-to-day problem-solving. Diligent trainer and mentor with exceptional management abilities and results-driven approach. Documented strengths in building and maintaining relationships with diverse range of stakeholders in dynamic, fast-paced settings.

Overview

6
6
years of professional experience
5
5
years of post-secondary education

Work History

City Growth Manager

Zomato Ltd.
Indore
08.2022 - Current
  • Developed and implemented performance improvement strategies and plans to promote continuous improvement for my portfolio cities.
  • Performed statistical analysis to gather data-based strategical campaigns for order growth and revenue building.
  • Created spreadsheets using Microsoft Excel for daily, weekly and monthly reporting of overall portfolio performance and to gauge specific campaign output.
  • Developed and implemented performance improvement strategies and plans to promote continuous improvement within the team.
  • Identified issues, analyzed information and provided solutions to product based, P&L based and client related problems.
  • Expanded cross-functional organizational capacity by collaborating across departments on priorities, functions and common goals.
  • Carried out day-to-day duties accurately and maximized performance by monitoring daily activities and mentoring team members & subordinates.
  • Controlled costs and optimized spending via restructuring of allocated company budgets for various discount policies.
  • Evaluated employees' strengths and assigned tasks based upon their experience, training & skillset.
  • Cross-trained existing employees to maximize team agility and performance.
  • Maintained professional, organized and safe environment for employees and patrons.
  • Used coordination and planning skills to achieve results within the established timeframes.

Business Analyst

Zomato Ltd.
Jabalpur
04.2021 - 08.2022
  • Curated enhanced strategies and applied data-driven approach towards growth of portfolio accounts and business key accounts.
  • Optimized restaurants' menus to improve in-app funnel metrics of portfolio.
  • Designed city demographic based marketing constructs to optimize overall growth (order & revenue metrics).
  • Executed customer acquisition and targeting based marketing campaigns to increase app opens and restaurant menu opens thereby driving growth for the portfolio.
  • Arranged timely B2B restaurant level training to reduce salience loss and increase logistics efficiency.
  • Specialized in subzone demographic based offer constructs, interrelated with regional occasions and festivals in order to maintain optimum standards of app opens and funnels.
  • Analyzed key aspects of business to evaluate factors driving results and summarized into presentations.
  • Assessed impact of current business processes on users and stakeholders and evaluated potential areas for improvement.
  • Performed competitor bench-marking analysis to identify savings opportunities and potential product enhancements.

Key Accounts Manager/ Team Lead

Zomato Ltd.
Bhopal
07.2020 - 04.2021
  • Supported sales and reporting for large and medium-sized accounts.
  • Secured high-value accounts through consultative selling, effective customer solutions and promoting compelling business opportunities.
  • Allocated monthly company budget to selected accounts in a strategized manner led by data driven decision making while maintaining positive P&L for the city.
  • Drove monetization from key accounts thereby pushing P&L of the city and achieved 13% incremental revenue in first quarter.
  • Took control of additional Tier-3 city i.e Hoshangabad & Vidisha, handled its growth of order, supply increment, logistics and monetization. Delivered 21% growth YoY in terms of orders & launched monetization projects in the city.
  • Planned day-to-day of six sub-ordinates and assisting them to reach their individual targets while simultaneously achieving city targets
  • Launched a brand new vertical i.e. Z-markets wherein deals were negotiated and then FMCG brands such as Daawat, Amul, Top N Town, Reliance products etc. were later onboarded on the Zomato.
  • Developed thorough understanding of key clients' needs and requirements to prepare customized solutions.
  • Negotiated and maintained cost-effective contract pricing structures to produce positive return on investment for organization as well as the clients.
  • Created sales forecasts to target weekly, monthly and quarterly objectives.
  • Set and achieved company defined sales targets.
  • Built and cultivated long-term quality relationships with over 200 clients by addressing their needs and providing superior customer service.
  • Built relationships with business partners and restaurant community to promote long term business growth.
  • Coordinated with government organizations during Covid-19 lockdown to streamline services during the pandemic.

Key Accounts Manager

Zomato Ltd.
Bhopal
08.2019 - 07.2020
  • Developed thorough understanding of key clients' needs and requirements to prepare customized solutions.
  • Supported sales and reporting for large and medium-sized accounts.
  • Executed city wide successful strategies leading to overall city growth.
  • Kept detailed records of daily activities through online customer database.
  • Achieved or exceeded company-defined sales targets for order growth & revenue increment.
  • Contributed to company revenue by securing 4lakhs/month revenue (recurring) in advertisement sales, all the while achieving 4% ADs/CV model.
  • Informed restaurant partners of promotions to increase sales volume.
  • Contributed to team & city objectives in fast-paced environment.
  • Met existing restaurant partners to review current services and expand sales opportunities.
  • Identified new business opportunities through cold calling, networking, marketing and prospective database leads.
  • Promoted conversion of in-app users into volume drivers for our restaurant partner via data centric study of customer behavioral patterns at a locality level.
  • Worked independently with minimal supervision.
  • Gained portfolio partners' trust and confidence by demonstrating compelling, persuasive and composed professional demeanor.

Accounts Manager

Zomato Ltd.
Bhopal
07.2018 - 08.2019
  • Identified partnership opportunities and established favorable business connections.
  • Delivered engaging and polished presentations to build connections with potential customers and distinguish business from competitors.
  • Secured high-value accounts through consultative selling, effective customer solutions and promoting compelling business opportunities.
  • Capitalized on emerging trends to reap benefits during growth stages.
  • Devised strategies to perform at required level and achieve monthly targets.
  • Analyzed portfolio details such as user base, in app penetration, hygiene metrics, cuisine level market penetration, and client comments to enhance understanding of client needs.
  • Identified key entry points to enhance market penetration and maximize returns.
  • Generated financial and operational reports to assist management with business strategy.
  • Listened attentively to client feedback to create stronger relations and shape business.
  • Analyzed key competitors to respond to competitive threats.
  • Developed innovative and creative sales pitches to expand prospect understanding of company.
  • Facilitated client satisfaction and renewed customer relations to drive growth.
  • Educated clients on new products or services to increase customer engagement with brand.
  • Introduced new processes to improve data analysis.

Senior Process Executive

Infosys BPO Ltd
Bengaluru
08.2016 - 02.2018
  • Joined an integral part of Chargebacks team of a leading Australian Bank.
  • Investigated basic issues and escalated more complicated concerns.
  • Collaborated with peers to measure ongoing process performance, enacting changes based on historical data.
  • Developed internal requirements and standards to minimize regulatory risks and liability across programs.
  • Dealt with grievance handling of the cardholders by thorough investigation of the transaction documents.
  • Whole process formed a major part of Customer Service Department of the Bank
  • Promoted to Senior Process Executive in Sep' 2017.

Education

BBA - Marketing & Human Resource Management

Bhopal School of Social Sciences
Bhopal
05.2013 - 04.2016

MBA - Marketing Management And Research

Teerath Institute
Bhopal
08.2021 - 03.2023

Additional Information

  • Received Spot Award (09/2017 - 09/2017) for exemplary performance and for maintaining high quality standards of work with an error percentage of 0.03%.

Timeline

City Growth Manager

Zomato Ltd.
08.2022 - Current

MBA - Marketing Management And Research

Teerath Institute
08.2021 - 03.2023

Business Analyst

Zomato Ltd.
04.2021 - 08.2022

Key Accounts Manager/ Team Lead

Zomato Ltd.
07.2020 - 04.2021

Key Accounts Manager

Zomato Ltd.
08.2019 - 07.2020

Accounts Manager

Zomato Ltd.
07.2018 - 08.2019

Senior Process Executive

Infosys BPO Ltd
08.2016 - 02.2018

BBA - Marketing & Human Resource Management

Bhopal School of Social Sciences
05.2013 - 04.2016

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Asad BurmavalaCity Growth Manager