Summary
Overview
Work History
Education
Skills
Affiliations
Languages
Accomplishments
Certification
References
Timeline
Generic

Asad Zaidi

New Delhi

Summary

Experienced digital marketer with 12+ years of expertise. Specialize in crafting impactful strategies for brand success. Managed high-profile social media accounts for prestigious brands like Audi, Suzuki, Ministry of Finance, etc. Completed Digital Marketing and Analytics course at ISB, Hyderabad. Certified in Google Ads, Performance Marketing, Email Marketing, and proficient in digital tools including ChatGPT. Eager to explore new opportunities in digital marketing.

Overview

15
15
years of professional experience
1
1
Certification

Work History

Digital Marketing Consultant

Freelance
03.2023 - Current
  • Developed and implemented successful digital marketing campaigns to increase website traffic, brand awareness, and customer engagement.
  • Analyzed web analytics data to identify trends in user behavior, optimize content performance, and inform future strategy decisions.
  • Optimized websites for search engine visibility by researching keywords, optimizing page structure and content quality.
  • Drafted blog posts and articles related to topics relevant to the client's industry in order to generate organic SEO traffic.

Agriculturist

Freelance
10.2020 - 03.2023
  • Mushroom farming: 5,000 Kgs Button mushroom sold in different mandis.
  • Mango Plantation: 100 trees +
  • Papaya Plantation: 10,000 trees
  • Pea and Mustard farming: 10 acres +
  • Developed strategies to reduce pest infestations, disease outbreaks, and other crop production issues.

Head of Social Media

Rekhta Foundation
Noida
12.2019 - 05.2020
  • Developed and implemented strategies to increase brand awareness and engagement across all social media platforms.
  • Managed a team of Social Media Specialists in creating content for different channels.
  • Mentored the Social Media Team
  • Got trending at India level
  • Doubled the traffic on the site through Twitter
  • More than tripled the engagement on Social Media
  • Worked on the Voice and Tone of the brand

Social Media Marketing Consultant

Freelance
01.2017 - 11.2019
  • Generated creative ideas for content development that increased followership by 20% month-over-month.
  • Collaborated with design teams to ensure content accuracy and adherence to brand guidelines.
  • Maintained an up-to-date knowledge base of industry trends and best practices related to SMM.

Account Director

Span Communications
10.2015 - 12.2016
  • Served as a liaison between the client and internal teams to ensure successful execution of projects.
  • Managed day-to-day operations of account team members to ensure timely completion of tasks.
  • Conducted regular meetings with clients to review project progress and discuss potential changes or modifications.
  • Oversaw development of creative concepts for campaigns based on client objectives and target audiences.
  • Participated in brainstorming sessions with internal teams to generate fresh ideas for upcoming campaigns and projects.
  • Participated in pitches and won accounts like Ministry of Finance, Ministry of Shipping etc. among others.
  • Handled accounts like Sagarmala (Ministry of Shipping), Financial Inclusion (Ministry of Finance), Dermawear, Trade Fair 2016, Rajasthan Tourism, FindMyStay.com, NAACO etc.

Social Media Manager

Reprise Media (IPG Mediabrands)
Gurgaon
05.2015 - 09.2015
  • Managed the daily operations of all assigned social media accounts Like DishTV, PropTiger, Bridge School of Management, etc.
  • Generated reports summarizing key performance indicators associated with each campaign.
  • Participated in brainstorming sessions with other professionals to generate innovative ideas.

Social Media Manager

Yebhi.com
Gurgaon
10.2014 - 05.2015
  • My second stint in Yebhi materialized by a phone call from the CEO of Yebhi, asking us to take up the mantle of Yebhi, to revive it. #YEBHIisBACK was trending on day one, after a hiatus of 10 months! ~October 13, 2014.
  • Created engaging content for multiple social media platforms, such as Twitter, Instagram, Facebook, and LinkedIn.
  • Analyzed data to measure the effectiveness of campaigns and adjust strategies accordingly.

Social Media Manager

Magnon\TBWA
Noida
05.2014 - 10.2014
  • Managed the daily operations of all assigned social media accounts like Suzuki, Nissan, Haier, Datsun, CareIndia, etc.
  • Collaborated with other departments to ensure brand consistency across all channels.
  • Researched industry trends and competitors' activities to develop new ideas for content creation.
  • Generated reports summarizing key performance indicators associated with each campaign.
  • Participated in brainstorming sessions with other professionals to generate innovative ideas for pitches for new business.
  • Used editing and graphic design tools to create content and visuals for social channels, did a videoshoot for a brand.
  • Engaged with and responded to online audience through relevant comments.

Social Media Manager

Span Communications
09.2013 - 05.2014
  • Handled social strategies for brands like Audi, FindMyStay, Fashion X & Y.
  • Worked on successful client pitches for clients like PFRDA (National Pension System), IHBP.
  • Completed Photography assignment for Audi Gurgaon and Audi Delhi Central.
  • Responsible for different twitter trends like #XnYSpecial26, #FindMyStayVideoContest (got trending with just 150 followers) and others.
  • Handled Facebook Ad campaigns for FindMyStay.com.
  • Mentored other team members regarding different digital strategies

Deputy Social Media Manager

Yebhi.com
Gurgaon
09.2011 - 08.2013
  • Managed Facebook, Pinterest, Twitter channels for Yebhi.com
  • Ran Ad Campaigns on Facebook (CPC & CPM) with daily budget of 1 lac INR
  • Managed contests, engagement & online reputation for Yebhi.com on Facebook & Twitter
  • Designed creatives and made audio visuals
  • Added:-
    * 1.3 Million+ fans on Facebook
    * 7600+ followers on Twitter (5 months)
    * 1800+ followers on Pinterest
  • Started #TRYnBUY, #SchoolMemories, #SachinBabaChaalisMore, #MyDadRocksBcoz Trends on Twitter

Social Media Strategist

iYogi
Gurgaon
04.2011 - 08.2011
  • Ran iYogi Review Blog
  • iYogi Facebook page admin
  • Facebook – Content, Engagement and Ad strategy
  • Worked on different monitoring and engagement tools like Radian6, Hootsuite, Seesmic, Tweetdeck, Sendible etc
  • Engaged people on Twitter for askiyogi.com

Social Media Strategist

Netnovaz (Rainbow Hues)
02.2009 - 04.2011
  • Launched Jamialive.com
  • Developing content for portals
  • Client interactions

Education

Diploma Certificate - Digital Marketing and Analytics

Indian School of Business
Hyderabad
03-2023

MBA - Finance and Marketing

Center of Management Studies, JMI
New Delhi
05-2009

Post Graduate Diploma - Embedded Systems and VLSI Design

Center For Development of Advanced Computing
Noida
07-2005

Bachelor of Technology - Electronics and Communication

Faculty of Engineering & Technology, JMI
05-2004

Skills

  • Brand strategy
  • Competitor Analysis
  • Content Development
  • Photography and Videography
  • Content Creation
  • Conversion Strategy
  • Campaign Management
  • Analytics and Reporting
  • Brand development and awareness
  • Verbal and written communication
  • Social Media Strategy
  • Facebook, Instagram, LinkedIn
  • Email Marketing
  • Lead Generation
  • Online marketing and advertising
  • Search Engine Optimization (SEO)

Affiliations

  • Engage in amateur photography, capturing inspiring moments and refining skills.
  • Provide distinctive voice over services for narrations, advertisements, and multimedia projects.
  • Participate in initiatives promoting interfaith harmony and understanding.
  • Volunteer for community service projects aiding the less fortunate, focusing on poverty alleviation and basic needs support.
  • Avid traveler; been to Uzbekistan, Canada, France, Kuwait, Iraq, Iran, Thailand during last few years.

Languages

Hindi
First Language
English
Proficient (C2)
C2

Accomplishments

  • Recipient of the 2023 Changemaker of the Year award from AMP for impactful contributions to COVID relief efforts.
  • Founder of #ShoulderToShoulder universal brotherhood movement (featured in Huffington Post.)
  • Numerous photographs showcased in various photography exhibitions throughout the years.

Certification

  • Hubspot Agency Partner Certification
    Issued Feb 2023 · Expires Mar 2025
    Credential ID 6d821693e4554665bcbddede0092960c

References

References available upon request.

Timeline

Digital Marketing Consultant

Freelance
03.2023 - Current

Agriculturist

Freelance
10.2020 - 03.2023

Head of Social Media

Rekhta Foundation
12.2019 - 05.2020

Social Media Marketing Consultant

Freelance
01.2017 - 11.2019

Account Director

Span Communications
10.2015 - 12.2016

Social Media Manager

Reprise Media (IPG Mediabrands)
05.2015 - 09.2015

Social Media Manager

Yebhi.com
10.2014 - 05.2015

Social Media Manager

Magnon\TBWA
05.2014 - 10.2014

Social Media Manager

Span Communications
09.2013 - 05.2014

Deputy Social Media Manager

Yebhi.com
09.2011 - 08.2013

Social Media Strategist

iYogi
04.2011 - 08.2011

Social Media Strategist

Netnovaz (Rainbow Hues)
02.2009 - 04.2011

Diploma Certificate - Digital Marketing and Analytics

Indian School of Business

MBA - Finance and Marketing

Center of Management Studies, JMI

Post Graduate Diploma - Embedded Systems and VLSI Design

Center For Development of Advanced Computing

Bachelor of Technology - Electronics and Communication

Faculty of Engineering & Technology, JMI

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Asad Zaidi