Summary
Overview
Work History
Education
Quote
Skills
Timeline
Generic
ASAD ANWAR KHATAU

ASAD ANWAR KHATAU

Sales & Marketing Professional
Mumbai,MH

Summary

MBA (Sales & Marketing) offering over 10 years of rich experience in achieving results in highly competitive environment with P&L Accountability cutting across sectors viz. Consumer Durables/Electronics/Hospitality/FoodTech

Overview

5
5
years of post-secondary education
12
12
years of professional experience

Work History

Sales Head - Corporate

OYO
Mumbai, Maharashtra
05.2019 - Current

Present Role: Serving as Sales Head(Mumbai) responsible for the corporate business and handling an Annual business size of 70Cr++

· Handling a team of 10 Direct reportees and an extended team of 100+ which includes Acquisition, Client Servicing teams ,Inside Sales,MIS ,Project Associate ,Training manager

· Charting out the GTM Plan in conjunction with the AOP to ensure business objectives are met .Also responsible for Collections & Recoveries to ensure good financial health

Notable Accomplishments:

· Mumbai Corporate Channel grew 1.5X in 6 months from 4Cr to 6Cr MOM till Dec’19 to become the fastest growing and the 2nd biggest City PAN India in OYO .Account width grew by 2X with 3000+ contributing accounts

· Instrumental in cracking BIG Ticket deals like Reliance,Deloitte,OTIS,UPGRAD,P&G and making Reliance the first 50L Account in West region

· Mumbai became the first city to become EBITDA Positive in OYO ecosystem, the best manpower productivity and the best recovery in the country by overachieving the target delivery every month in 2020

· Cracked the biggest charter deal , Hospital deal ,Production House deal and the largest Govt deal in the history of OYO during lockdown

Regional Lead

Mountain Trail Foods Pvt Ltd
Mumbai, Maharashtra
07.2016 - 04.2019

Serving as Regional Head responsible of complete P&L for boxC.in Vending Division Business and handling an annual business size of 6+ Crores which involves handling a cross functional team of Sales,Operations,Service,Finance,HR

· Driving the team to generate business across channels like Corporate/Institutional/HORECA/Restaurants

· Instrumental in cracking BIG PAN INDIA ACCOUNTS like STAR TV,ADITYA BIRLA,WALTDISNEY,MAERSK,MAHINDRA

· Awarded the prestigious “League of Builders” Award for best performance in business metrics PAN India in Q3 FY18

· Instrumental in driving Mumbai Region to win 3 awards at the Annual Inter Regional Event CHAIMASTERS

· Represented Chai Point at various startup forums including Startup leadership series at NMIMS

Area Sales Manager

Zomato Media Pvt Limited
09.2015 - 06.2016

Serving as an Area Sales Manager responsible for complete P&L for Ad sales division (Western Suburbs) and

handling an annual business size of 3+ Crores which involves handling a team of 5 Sales managers

· Successfully added 10 new subscriptions month on month which resulted in a growth of partner base by 2X

· Successfully shouldered additional responsibilities like launching IPL,Diwali,Christmas collections and driving incremental revenue of 10 lacs

· Acquiring and managing critical client accounts like Celejor,Graviss Group,Impresario Hospitality which require a higher degree of complexity in terms of client servicing

Deputy Manager

Havells India Ltd
Mumbai
01.2014 - 08.2015

Serving as an Area Sales Manager responsible for complete P&L - Domestic Appliances Division (Mumbai) and handling an annual business size of 8 Crores which involves 4 Distributors, 5 Direct Dealers, 2 Brand Shops & 2 Retail Chains; leading & directing a team of 4 TSIs (On-roll) 4 DSOs, 20 ISPs and 5 Demonstrators (Off-roll) to achieve pre-defined targets

Notable Accomplishments:

· Holds the distinction of overachieving the assigned targets YOY with an overall growth of 126%

· Significantly contributed in setting up the Distribution Channel and developed a Retailer Base of 120 Outlets from scratch

· Efficiently handled Trade Marketing Functions entailing planning & executing Annual Activation Calendar, New Product Launch Campaigns, Brand Visibility & Merchandising in line with Business Objectives

· Worked in close coordination with the Internal Support & Service Teams for After-Sales Service; undertook initiatives such as periodic joint market visits with Service team to resolve issues ensured minimum TAT & best customer service

· Implemented master pack billing, warehouse audits & inspections for product quality and saved Rs.3 lakhs

Assistant Manager

Philips Electronics India Ltd
Mumbai, India
08.2012 - 12.2013
  • Handled enterprise customers across Pharma, FMCG, Cement, Paints & Telecom verticals; oversaw and managed the Lifestyle Entertainment – Audio Visual Multimedia & Accessories and DAPC Range.
  • Worked in close coordination with Key B2B Channel Partners to expand the reach & penetration for Philips Products and Internal Support & Service Teams to ensure highest level of Customer Satisfaction on After Sales Service.
  • Exhibited excellence in cracking major deals from Key Clients like:MacLeod’s,Ultratech ,Lupin Pharma,Vodafone.

Assistant Manager

HCL Info Systems Ltd
Mumbai, India
07.2011 - 08.2012
  • Pivotal in reviving business engagement in Forbes Technosys account which was in deadlock due to service issues and successfully generated business of 1Cr within first 6 months.
  • Also cracked a PAN India contract for HCL Desktops & All in one PC’s for FY2011-12 with Mahindra & Mahindra Financial Services worth 3Cr.

Accenture Services Pvt. Ltd
07.2007 - 08.2009
  • Mumbai as - Client Servicing Mgr Notable Accomplishments:.
  • Coordinated with Clients for technical business requirements using Insurance Modules on Mainframe Platform Involved in business maintenance by incorporating new business functionalities for major US based Insurance Client.

Management Trainee

Lakme Lever Pvt. Ltd
  • Period: May’10 – Jun’10 Project Executed: 360 Marketing Campaign for Lakme Training Academy.

Education

MBA - Sales & Marketing

Welingkar Institute of Management
Mumbai
06.2009 - 06.2011

BE(Electronics) -

Mumbai University
Mumbai
06.2004 - 06.2007

Quote

Good judgment comes from experience. Experience comes from bad judgment.
Jim Horning

Skills

Key Account Management

undefined

Timeline

Sales Head - Corporate

OYO
05.2019 - Current

Regional Lead

Mountain Trail Foods Pvt Ltd
07.2016 - 04.2019

Area Sales Manager

Zomato Media Pvt Limited
09.2015 - 06.2016

Deputy Manager

Havells India Ltd
01.2014 - 08.2015

Assistant Manager

Philips Electronics India Ltd
08.2012 - 12.2013

Assistant Manager

HCL Info Systems Ltd
07.2011 - 08.2012

MBA - Sales & Marketing

Welingkar Institute of Management
06.2009 - 06.2011

Accenture Services Pvt. Ltd
07.2007 - 08.2009

BE(Electronics) -

Mumbai University
06.2004 - 06.2007

Management Trainee

Lakme Lever Pvt. Ltd
ASAD ANWAR KHATAUSales & Marketing Professional