Aseesh Munish
New Delhi
Summary
Accomplished Marketing Head with a proven track record at INTAS PHARMACEUTICAL LTD., specializing in brand management and business development. Expert in budget planning and cross-functional team leadership, successfully launched pet OTC brands, enhancing market presence. Skilled in digital marketing and agency management, demonstrated excellence in boosting retail sales and marketing strategies.
Overview
15
15
years of professional experience
Work History
Marketing Head- Pet Retail Business
INTAS PHARMACUTICAL LTD.
Ahmedabad
09.2023 - Current
- Launched and drove a pet OTC brand portfolio.
- New product development, forecast planning, launches, prices, promotions, discounts, and offers planning.
- Created and managed annual budgets for all marketing activities, ensuring cost efficiency.
- Brand building, strategy planning, and monitoring.
- Budget planning, control, and monitoring.
- Stakeholders, agency, vendor, and team management. Online and offline promotions, advertisements, events, and activations.
- Online and offline promotions, advertisements, events, and activations.
Marketing Manager- India
FIRSTCRY.COM
New Delhi
03.2017 - 09.2023
- Managed 440 retail stores and 9,000 hospital channels across India.
- Increasing footfall at online and offline channels, lead generation, and customer acquisition.
- Annual budget planning, allocation, and control, P&L.
- Monitoring product portfolio and store performance.
- Monitoring distribution, inventory management, and control.
- Brand building, strategy planning, and brand promotions.
- Performing the tie-ups with agencies, vendors, brands, and hospitals.
- Team management and performance.
- Handling major brands, including the firstcry.com portal, new city activation, and new store opening.
- Marketed research and analyzed data to identify and define audiences.
Marketing Manager- NCR
Askme.com- Grocery
New Delhi
08.2015 - 02.2017
- Handled Delhi/NCR hubs and supermarket operations consisting of 50 members, and devised a strategic partnership.
- Handling the grocery and cosmetic categories.
- Supervised the creation of marketing materials and collateral.
- Closed vendor tie-ups, along with mentoring and training of sales staff.
- SKU mapping, MRP, discount, offers tracking, and updates.
- Modern trades, general trades, supermarket tie-ups, and SKU updates.
- Ensure an accurate sales forecast to achieve optimum inventory levels and stock availability.
Business Development Manager
WINGS BRAND ACTIVATION (I) Pvt. Ltd.
New Delhi
07.2012 - 08.2015
- Proactively worked on the 'QuickBooks Online project as a BDM and handled a team of six members.
- Business development from SMEs' industries.
- Maintained a database of existing customers and prospective leads.
Business Executive
ZENITH COMPUTERS Ltd.
New Delhi
07.2011 - 05.2012
- Set sales targets, and defined a strategy to achieve these targets.
- Corporate and institutional sales.
- New client acquisitions and relationships.
Internship
ITC Limited
Delhi
06.2010 - 08.2010
- The Snacks and Food Division is mainly based on Bingo Chips.
- Project: Empirical Study of Selling and Distribution - BINGO Chips.
- The project was based on primary and secondary data.
- Conducted the market survey of Bingo chips and its demand and supply to the retailers and wholesalers.
- New client accusations and relationships.
Education
PGDM - Marketing & International Business
GNIT
Greater Noida06-2011
BBA - Business Administration
SMU
New Delhi04-2009
Diploma in French Language -
Bharti Vidya Bhavan
New Delhi01-2006
Diploma in Multimedia -
Arena Multimedia
New Delhi10-2005
Skills
- Retail Sales and Marketing
- Brand Management
- Retail store channels
- Business Development
- Distributions Management
- Budget Planning and Control
- Marketing Strategy and Promotions
- Go-to-market strategy development
- Cross-functional team leadership
- Digital Marketing
- ATL, BTL Promotions & Advertisements
- Agency management
- Quantitative and qualitative market research
- Team Training and Mentoring
Languages
- English, Fluent
- Hindi, Fluent
Languages
Hindi
First Language
English
Advanced (C1)
C1
Timeline
Marketing Head- Pet Retail Business
INTAS PHARMACUTICAL LTD.
09.2023 - Current
Marketing Manager- India
FIRSTCRY.COM
03.2017 - 09.2023
Marketing Manager- NCR
Askme.com- Grocery
08.2015 - 02.2017
Business Development Manager
WINGS BRAND ACTIVATION (I) Pvt. Ltd.
07.2012 - 08.2015
Business Executive
ZENITH COMPUTERS Ltd.
07.2011 - 05.2012
Internship
ITC Limited
06.2010 - 08.2010
PGDM - Marketing & International Business
GNIT
BBA - Business Administration
SMU
Diploma in French Language -
Bharti Vidya Bhavan
Diploma in Multimedia -
Arena Multimedia
Similar Profiles
SHUBHAM KUMARSHUBHAM KUMAR
Business Executive at Lupin Pharmacutical Ltd.Business Executive at Lupin Pharmacutical Ltd.
Hussin Hesham SalamaHussin Hesham Salama
Product specialist at vamier pharmacutical EGOProduct specialist at vamier pharmacutical EGO
VIVEK VIJAIVIVEK VIJAI
Business Executive at Intas Pharmaceuticals Ltd, AHMEDABAD GUJARATBusiness Executive at Intas Pharmaceuticals Ltd, AHMEDABAD GUJARAT
Ankit TanejaAnkit Taneja
Founder at Uphaar - Roohani EnterprisesFounder at Uphaar - Roohani Enterprises
Ajit SinghAjit Singh
Financial Modeling Student(Internship) at InvactFinancial Modeling Student(Internship) at Invact