Asha Prashanth
Bengaluru
Summary
Currently working with element14 as an email developer. As an Email Developer, will be responsible to increase email marketing success by coding, building, and testing email communications.
Overview
9
9
years of professional experience
Work History
Email Developer
element14 Electronics
06.2021 - Current
- Working in Marketo to generate reports and deploy the email, for A/B testing, and for segmentation.
- Utilize HTML/CSS and email marketing best practices to create and code interactive experiences for email
- Develop/modify email templates and existing campaigns
- Apply the best practices in email development, email compliance regulations, and accessibility
- Set up, test, and launch complex email campaigns with dynamic content
- Execute email campaigns with a heavy emphasis on customer segmentation, testing protocol, and technical execution
- Perform QA
- Troubleshoot HTML, CSS, and other performance issues.
- Enhanced email campaign performance by implementing responsive design and advanced personalization techniques.
- Optimized email deliverability rates by closely monitoring bounce rates, unsubscribes, and spam complaints.
- Increased user engagement with visually appealing and interactive email templates.
- Collaborated with marketing team to create targeted and relevant content for various audiences.
- Creating email banner using approved creative provided by Project Manger as per requirement using Adobe Photoshop
Senior Web Developer
Indegene
06.2020 - 03.2021
- Planning and execution for upcoming email blasts
- Assign the task to each email developer
- Team handling
- Utilize HTML/CSS and email marketing best practices to create and code interactive experiences for email
- Develop/modify email templates and existing campaigns
- Contribute to the continued modernization and evolution of the brand
- Apply the best practices in email development, email compliance regulations, and accessibility
- Execute email campaigns with a heavy emphasis on customer segmentation, testing protocol, and technical execution
- Perform QA
- Ensure identical rendering across browsers, ESPs, and devices
- Troubleshoot HTML, CSS, and other performance issues
- Proactively work with teammates to improve processes and work methods for greater efficiency.
- Developed responsive web designs for seamless user experience across multiple devices and platforms.
Business Analyst
Genpact
10.2017 - 06.2020
- Critical eye for detail with the ability to quickly troubleshoot and analyze work
- Strong working knowledge of Adobe Photoshop
- Ability to work in a fast-paced environment and have a keen eye for detail
- Strong interpersonal communication skills; ability to collaborate with cross functional teams in a fast
- Excellent project management skills, organizational skills and the ability to effectively manage multiple projects at once
- Strong knowledge of email marketing design best practices, including layouts, typography, and composition
- Strong attention to detail
- Strong working knowledge of Adobe Photoshop or Sketch
- Intermediate to Expert level HTML and CSS programming skills with a strong proficiency in the Adobe Creative Suite
- Working with different email Marketing tools like mail chimp , My emma, Luminate for email deployment
- Testing email browser compatibility with Litmus and email on acids as per clients requirements
- Delivering HTML templates with the time line
Associate Web Developer
Theorem
06.2016 - 09.2017
- Enhanced user experience by implementing responsive web design techniques for seamless browsing across multiple devices.
- Collaborated with cross-functional teams to develop visually appealing and user-friendly websites, resulting in increased customer satisfaction..
- Critical eye for detail with the ability to quickly troubleshoot and analyze work
- Strong working knowledge of Adobe Photoshop
- Ability to work in a fast-paced environment and have a keen eye for detail
- Strong interpersonal communication skills; ability to collaborate with cross functional teams in a fast
- Excellent project management skills, organizational skills and the ability to effectively manage multiple projects at once
- Strong knowledge of email marketing design best practices, including layouts, typography, and composition
- Strong attention to detail
- Strong working knowledge of Adobe Photoshop or Sketch
- Intermediate to Expert level HTML and CSS programming skills with a strong proficiency in the Adobe Creative Suite
- Testing email browser compatibility with Litmus and email on acids as per clients requirements
- Delivering HTML templates with the time line
Internship Trainee
GTRAC
02.2015 - 07.2015
- Enhanced trainee experience by developing comprehensive orientation programs and hands-on training sessions.
- Increased trainee retention rate by conducting regular check-ins and providing constructive feedback.
- Streamlined the onboarding process for new trainees, reducing time to productivity.
- Developed strong working relationships with trainees, fostering a supportive learning environment.
- Created customized training materials tailored to individual learning styles, maximizing effectiveness.
- Enhanced user experience by optimizing web applications for maximum speed and scalability.
- Developed functional and appealing web applications based on usability, resulting in increased customer satisfaction.
- Utilized HTML, CSS, and JavaScript to create visually appealing and responsive web pages that met client requirements.
- Maintained website performance by conducting regular updates and addressing compatibility issues across various platforms.
- Provided clear documentation of project progress, enabling effective communication between team members and clients throughout development stages.
Education
M.sc - Computer Science
University of Mysore
Skills
- Responsive Design
- HTML and CSS
- Email testing tools
- Email debugging
- Email campaign management
Roles And Responsibilities
- Utilize HTML/CSS and email marketing best practices to create and code interactive experiences for email.
- Develop/modify email templates and existing campaigns.
- Apply the best practices in email development, email compliance regulations, and accessibility.
- Set up, test, and launch complex email campaigns with dynamic content, and SMS messaging.
- Execute email campaigns with a heavy emphasis on customer segmentation, testing protocol, and technical execution.
- Perform QA.
- Troubleshoot HTML, CSS, and other performance issues.
- Proactively work with teammates to improve processes and work methods for greater efficiency.
Personal Information
Title: Email developer (front end developer)
Timeline
Email Developer
element14 Electronics
06.2021 - Current
Senior Web Developer
Indegene
06.2020 - 03.2021
Business Analyst
Genpact
10.2017 - 06.2020
Associate Web Developer
Theorem
06.2016 - 09.2017
Internship Trainee
GTRAC
02.2015 - 07.2015
M.sc - Computer Science
University of Mysore
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