Asha Satapathy
Bangalore
Summary
Accomplished Chief of Products and Entrepreneur with over 25 years of experience in leading product innovation and strategic growth in products and service companies. Demonstrated expertise in building and maintaining world-class software products, including 10 enterprise-grade SaaS and Cloud products, and managing over 35 applications and managed team of up to 200 people across healthcare, financial, business process integration, and enterprise IT domains. Proficient in all aspects of the product life cycle, including product vision, market fit strategy, product innovation, development, application maintenance, customer experience, engagement, and product launch.
Adept at driving growth strategies, launching new products, and expanding into new territories. Skilled in building strategic alliances and partnerships to enhance business objectives. Proven leadership in managing customer success and professional services departments, ensuring high customer satisfaction and retention. Successfully led DocEngage to significant growth and pioneered innovative healthcare software solutions, achieving a remarkable increase in revenue and customer base. Recognized for a customer-centric approach, data-driven decision-making, and the ability to align product features with company goals to facilitate product-led business growth.
Overview
21
21
years of professional experience
Work History
Co-Founder & Chief Product Officer
DOCENGAGE INFORMATICS
01.2013 - Current
- Handled all functions of the product life cycle from conceptualization to building products to market and launch
- Developed 5 enterprise products to help providers achieve accountable and affordable care delivery
- Established, drove, and communicated product vision to products, engineering, and customers
- Led product management & development team to deeply understand customer needs & experiences
- Ensured work is aligned with business vision and strategy
- Executed strong go-to-market strategy
- Established Agile practices & DevOps automation in the development life cycle
- Led customer JAD sessions & product roadmap
- In charge of customer retention, customer engagement & achieved NPS Score of +85
- Compliance to standards HL7/FHIR, HIE, ICD/SNOMED & HIPAA etc
- Incorporated Agile practices & DevOps in SDLC life cycle of product development
- Led diverse high-performance teams & created a continuous grooming platform
- Established partner alliances in many geos
- Built products in Cloud/SaaS with scalable architecture and high-performance tech stack.
Co-Founder & VP of Product Development
FRESCO INFORMATICS
01.2011 - 01.2012
- Handled US consulting engagements, product maintenance & support.
Delivery Director,Product Developmnt & Maintnance
CGI
01.2007 - 01.2011
- Led large engagements in premium technology projects in Enterprise, Financial domains
- Accountable for P&L of $7M topline and maintained projects for various clients spread across US & Canada in Enterprise, Financial domains
- Hired & groomed cross-functional Leadership & global team and maintained a healthy pyramid team mix of bottom two layers occupied 85% with Pyramid Index Variance < 2%
- Achieved CMMi-L5 Process & ITIL Practices Compliance & Healthy KPI’s
- Won various proposals & created new projects
- Increased the team size by 450% in 3 years from 79 to 350 FTE with an average revenue run rate of 500k to 600k per month
- Achieved more than budget & huge profit by GM:60%, Assignment & Billing Efficiency:85%
- Maintained consistent OSAP & CSAP score on client & customer feedback and maintained score > 9
- Extra initiative: Built MIS software product from Scratch “Insight” for CGI financials & saved around 5000 hrs worth of resource time for the company
- Delivered projects with extreme budget constraints by working closely with stakeholders, strategizing to employ the best talent from India, incurring minimal over-time increase, initiating short delivery cycles and shared resources deployment
- Contributed around 20 company initiatives beyond work, Diversity Lead, Member of Harassment Committee, Innovation team, Shared Services Head, Change Management, Tools Committee, Women Flexibility Work Policy etc.
Staff Engineer (Architect)
SUN MICROSYSTEMS
01.2004 - 01.2006
- Seamlessly managed architecting, designing, and delivering JCAPS - SOA Suite for Healthcare Integration
- Architected & developed in Adapter & eWays Product Development (#1 EAI Product Product SeebEyond) with 1700 installations worldwide
- Handled large customers implementation & customization.
Education
Master of Computer Application -
MK University
01.1997
Skills
- Strategic Product Vision and Roadmapping
- Market Research and Competitive Analysis
- End-to-End Product Lifecycle Management
- Cross-Functional Team Leadership and Collaboration
- Customer-Centric Product Development
- Data-Driven Decision Making
- Agile and Lean Methodologies
- Stakeholder Management and Communication
- Product Innovation and Creativity
- User Experience (UX) and Design Thinking
- Strong People Person and Relationship Building
Earlier Positions
- Software J2EE Test Authoring Consultant |TECHCHEK, New York, NY, USA | 2003 – 2003
- Architect, Lead Software Engineer, Product Development | ADX INC., Fremont, CA, USA | 2001 – 2002
- Architect, Sr. Software Engineer,Product Development | NEXTCARD INC., San Francisco, CA, USA | 1999 – 2001
- Software Engineer,Product Development | SATYAM COMPUTERS PRIVATE LIMITED, Bangalore | 1998 – 1999
- Software Engineer Trainee | CSA, INDIAN INSTITUTE OF SCIENCE, Bangalore | 1997 – 1998
Proudof
Creating and leading DocEngage enterprise products from inception as a Product Leader and Entrepreneur.
Publications
Product Management Series & Healthcare Blogs: [LinkedIn Posts](https://www.linkedin.com/in/ashasatapathy/recent-activity/posts/)
Awards
- Business World: 15 Hot Healthcare Startups (2017)
- Femina: Women Entrepreneur in Technology (2016)
- Inspiring Entrepreneur: wearethecity.in (2015)
- APEX Award for Financial Strength (2010)
- Innovation Award (2010)
- Change Management Award (2009)
- And more
Timeline
Co-Founder & Chief Product Officer
DOCENGAGE INFORMATICS
01.2013 - Current
Co-Founder & VP of Product Development
FRESCO INFORMATICS
01.2011 - 01.2012
Delivery Director,Product Developmnt & Maintnance
CGI
01.2007 - 01.2011
Staff Engineer (Architect)
SUN MICROSYSTEMS
01.2004 - 01.2006
Master of Computer Application -
MK University
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