ASHA SIVASAMY

• Banyan Software is into Mergers and Acquisitions(M&A) with buy and hold principle. Focuses on Accounts with Vertical Market Software
  Role:
  Market Research:
   Leading a team of 5 research executives-guiding, training and mentoring
   Managing Internal and External Stakeholders
   Managing Projects and Utilized subscription tools such as Finlistics, GlobalData, and Gartner to analyze and provide comprehensive data to Leadership
   Worked on new trackers and focused accounts, providing the sales team with comprehensive information
   Facilitated the development of staff by providing training, coaching, and feedback.
   Managed daily workflow of team members to meet organizational goals.
   Analyzed financial data to identify trends and areas for improvement.
   Created monthly reports outlining progress on key initiatives.
   Identified opportunities for process improvements and increased efficiency

• Business Development –Market Research and, Publishing Services, Creative Publishing Services, Accessibility Services

 Conduct research and analysis across a wide range of assignments including market assessment & sizing, competitive analysis & benchmarking, industry/sector analysis, vendor identification, and business plans etc.
 Stay updated with the latest news, developments, and emerging trends and translate this knowledge into actionable insights.
 Utilize research papers and other advanced research techniques including AI to gather data, analyze information, and identify key findings.
 Generate high-quality written content that is engaging, informative, and valuable to our target audience using both personal skill and AI.
 Ensure all content is well-structured, easily understandable, and free from grammatical errors and inconsistencies.
 Create compelling titles & headlines that will capture the attention of the target audience
 Ability to filter out large information into simple key points in understandable format such as Reports, Spreadsheet etc
 Preparing Reports and Documents relevant to Secondary Research and Company Profiling.

• Secondary Research: Content Analysis, Case Studies, literature review
   Identify the topic of research
   Identify research sources
   Collect existing data
   Combine and compare
   Analyze data
  Secondary Research Methods:
   Internet
   Government and Non-Government Agencies
   Public Libraries
   Educational Institutions
   Research Journals
   Internal Sales and Customer Data
  
  Staffing Support- Research and Operations
   Talent Identification & Mapping – Finding high-potential candidates through databases, social media, competitor analysis, and networking.
   Passive Candidate Engagement – Establishing relationships with professionals who may not be actively job-seeking but could be valuable future hires.
   Employer Brand Promotion – Educating potential candidates about the company's culture, values, and opportunities.
   Talent Pool Management – Maintaining a database of strong candidates for future hiring needs.

Market Research
 Served as a liaison between staff members and senior management personnel.
 Assisted in the development of operational strategies to ensure efficient and productive operations.
 Provided guidance and support to junior staff members on daily tasks, projects, and objectives.
 Conducted regular performance reviews for employees to identify areas of improvement.
 Communicated regularly with customers to gain insights into their needs.
 Established processes for monitoring customer satisfaction levels.
 Created reports on sales trends, inventory levels, and financial data.
 Analyzed data from surveys or feedback forms to identify opportunities for improvement.
 Conduct research and analysis across a wide range of assignments including market assessment & sizing, competitive analysis & benchmarking, industry/sector analysis, vendor identification, and business plans etc.
 Stay updated with the latest news, developments, and emerging trends and translate this knowledge into actionable insights.
 Utilize research papers and other advanced research techniques including AI to gather data, analyze information, and identify key findings.
 Generate high-quality written content that is engaging, informative, and valuable to our target audience using both personal skill and AI.
Sales Support(Lead Generation) and Operations
 Supporting the team for Lead Generation
 Sharing the team database to the Inside sales team Head and Co-ordination
 Regular check and Maintain and Upload all the leads generated in ZOHO CRM Software
 Follow up with Sales Team regarding MQL and SQL
 Generating Sales Reports,Adhoc –Reports and forecasting reports as and when needed
 Knowledge of TAM,SAM,SOM
 Analyzing the Quality of Leads by gathering feedback from the Inside Sales Team.
 Worked across US,UK,Canada and European Regions.
 Providing periodic Business Information Reports on weekly, monthly and yearly basis to the Management.
 Representing BD Team for Auditing.
 Strong Knowledge in Lead Generation Tools.


Lead Generating Tools Used:
LinkedIn Sales Navigator,Lusha, Crunchbase, Snovio, Kendo, Prospectworx, Hunter.io,Kendo,Lusha,Apollo.io,Skrapp.io,Salesql,Adapt,SignalHire,Hoovers,Zoominfo,Swordfish,
PIPILeads, Google, ZoomInfo, Datacom, InsideView.

• Products Handled – ADP Payroll Services, Payroll on Cloud, HRMS, Statutory Compliance Services, Time and Attendance onCloud, Leave Management System on Cloud
• Role:
• Promoted products and services generated leads and initiated sales
• Established and improved client communications; maintained ongoing relationships
• Evaluated target markets
• Co-coordinating with CRM and Business Development Management Team
• Dealing with prospects across PAN India and Sri Lanka
• Addressed customer inquiries, interpreted and delivered information, proposed suggestions, provided guidance, identified, investigated and negotiated conflicts
• Generating Marketing Qualified Leads
• Data Research and Data Validation.

• Products Handled - Microsoft Office 365, Windows Intune, Cloud
• Role:
• Partner Recruitment and Enablement
• Conduct Partner/End Customer sales and technical training
• Customer Short listing and giving Demos
• Help to conduct Partner Workshops and Partner Customer Events
• Help Partners to close the lead with customers
• Lead Generation
• Order Loading and Billing
• Sales and marketing activities including ad campaign, business development
• Interaction with Vendors
• Handled after sales customer queries.

• Employees satisfaction level at work
• Project Highlights:
• Discovered the various expectations that determine the satisfaction level of employee
• Measured the level of satisfaction of employees with respect to the company
• Survey taken by use of questionnaire to random sample that helps to find out employee satisfaction
• Results were categorized on the basis of skill matrix
• Excel
• Questionnaire
• B.E Project work Details, Data Migration, Translation and Transformation to optimize the Database Management System, Data Migration is the process of translating data from one format to another
• Data migration is necessary when organization decides to use database management system that is incompatible with the current system
• Data migration is performed by a set of customized programs that automatically transfer data
• There are many software’s for migrating data from one database management system to other database management systems
• Most of them are platform dependent
• But this project developed is platform independent
• Role :
• Prototyped, wrote code, tested, debugged and created formal usability reports
• Developed functional specifications and use cases
• Preparation of System documents and system requirement documents
• IT skills
• Real time experience in development of web service, web applications and client server applications
• Knowledge in Visual Studio 2003
• ASP
• Net1.1, C# and SQL Server 2000
• Worked, Knowledge in C & C++
• Personal, Female
• Nationality : Indian
• Languages known : Tamil, .40/51, I hereby declare that the above-furnished information is true to the best of my knowledge and belief
• Chennai Yours Sincerely
• Date: