Summary
Overview
Work History
Education
Skills
Dissertation
Certification
Extracurricular Activities
Hobbies
Timeline
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Ashaish Kumar

New Delhi

Summary

Highly motivated and detail-oriented Data Analyst with a strong foundation in data analysis, visualization, and reporting. Skilled in developing and implementing data collection systems, identifying business needs, and creating predictive models that improve forecasting accuracy. Proven ability to collaborate with cross-functional teams and deliver data-driven insights that drive revenue growth and operational efficiency.

Overview

12
12
years of professional experience
5
5
Certifications
2
2
Languages

Work History

Senior Marketing Analyst

Zuber Infotech Solution
08.2015 - 02.2023
  • Develop and implement data-driven marketing strategies, utilising analytical tools and methodologies to reveal consumer insights
  • Conduct in-depth analysis of marketing performance metrics, implementing optimisation strategies based on data insights
  • Collaborate cross-functionally to integrate data analytics into marketing decision-making processes
  • Supported branding initiatives and developed innovative sales and marketing strategies to drive target demographic interest, increase visibility and maximize outreach.

Senior Business Development Executive

Amkette
08.2014 - 06.2015
  • Identify and pursue new business opportunities, markets, and partnerships, contributing to the expansion of the company's market presence
  • Conduct thorough market research and analysis to identify emerging trends, competitor activities, and potential areas for business expansion
  • Drive the development and execution of comprehensive business development strategies to achieve organisational growth objectives
  • Utilize market insights to formulate data-driven forecasts and make informed decisions to capitalize on business opportunities.

Business Development Associate

RKB Management Services
02.2013 - 02.2014
  • Research and identify potential clients and business opportunities
  • Generate leads through various channels, including cold calling, email campaigns, and networking
  • Build and nurture strong relationships with clients, understanding their needs and aligning our products/services to meet those needs
  • Conduct market research to stay informed about industry trends, competitor activities, and potential opportunities.

IT Analyst

Megamind Solutions
12.2010 - 07.2011
  • Evaluate existing IT systems and infrastructure to identify areas for improvement
  • Collaborate with stakeholders to gather requirements and design efficient and effective IT solutions
  • Analyze data trends and patterns to provide insights for decision-making
  • Generate regular reports on system performance, security, and compliance, ensuring data integrity and confidentiality.

Education

Master of Science - Data Analysis

Dublin Business School
Dublin
04.2001 -

MBA - Marketing And Sales

NDIM
New Delhi, India
04.2001 -

Bachelor's of Technology - Information Technology

ACET
Amritsar, India
04.2001 -

Skills

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Dissertation

Enhancing Unmanned Aerial Vehicle (UAV) Security.


Machine Learning Approaches for Intrusion Detection and Computational Dependency Analysis in Encrypted WiFi Traffic. Use of machine learning techniques to enhance the security of unmanned aerial vehicles (UAVs). Focusing on encrypted WiFi data, the research delves into machine learning models such as XGBoost, AdaBoost, Logistic Regression, Feedforward Neural Networks (FFN), and Recurrent Neural Networks (RNN) for UAV communication to mitigate vulnerabilities. A novel approach in this study is the integration of auto encoders for efficient dimensionality reduction and the use of graph networks for advanced intrusion detection.

Certification

Certificate in C & C++ Language

Extracurricular Activities

Captain of Collage Team - Cricket & Football 

Head Student Union & Cultural Committee 

Winner - Gaming Competition

IT Quiz Academic Achievement Award

Hobbies

Gaming Streaming - PS 

Movies
Music
Social Media

Travelling

Timeline

Senior Marketing Analyst

Zuber Infotech Solution
08.2015 - 02.2023

Senior Business Development Executive

Amkette
08.2014 - 06.2015

Business Development Associate

RKB Management Services
02.2013 - 02.2014

IT Analyst

Megamind Solutions
12.2010 - 07.2011

Master of Science - Data Analysis

Dublin Business School
04.2001 -

MBA - Marketing And Sales

NDIM
04.2001 -

Bachelor's of Technology - Information Technology

ACET
04.2001 -
Ashaish Kumar