Ashaish Kumar
New Delhi
Summary
Highly motivated and detail-oriented Data Analyst with a strong foundation in data analysis, visualization, and reporting. Skilled in developing and implementing data collection systems, identifying business needs, and creating predictive models that improve forecasting accuracy. Proven ability to collaborate with cross-functional teams and deliver data-driven insights that drive revenue growth and operational efficiency.
Overview
12
12
years of professional experience
5
5
Certifications
2
2
Languages
Work History
Senior Marketing Analyst
Zuber Infotech Solution
08.2015 - 02.2023
- Develop and implement data-driven marketing strategies, utilising analytical tools and methodologies to reveal consumer insights
- Conduct in-depth analysis of marketing performance metrics, implementing optimisation strategies based on data insights
- Collaborate cross-functionally to integrate data analytics into marketing decision-making processes
- Supported branding initiatives and developed innovative sales and marketing strategies to drive target demographic interest, increase visibility and maximize outreach.
Senior Business Development Executive
Amkette
08.2014 - 06.2015
- Identify and pursue new business opportunities, markets, and partnerships, contributing to the expansion of the company's market presence
- Conduct thorough market research and analysis to identify emerging trends, competitor activities, and potential areas for business expansion
- Drive the development and execution of comprehensive business development strategies to achieve organisational growth objectives
- Utilize market insights to formulate data-driven forecasts and make informed decisions to capitalize on business opportunities.
Business Development Associate
RKB Management Services
02.2013 - 02.2014
- Research and identify potential clients and business opportunities
- Generate leads through various channels, including cold calling, email campaigns, and networking
- Build and nurture strong relationships with clients, understanding their needs and aligning our products/services to meet those needs
- Conduct market research to stay informed about industry trends, competitor activities, and potential opportunities.
IT Analyst
Megamind Solutions
12.2010 - 07.2011
- Evaluate existing IT systems and infrastructure to identify areas for improvement
- Collaborate with stakeholders to gather requirements and design efficient and effective IT solutions
- Analyze data trends and patterns to provide insights for decision-making
- Generate regular reports on system performance, security, and compliance, ensuring data integrity and confidentiality.
Education
Master of Science - Data Analysis
Dublin Business School
Dublin 04.2001 -
MBA - Marketing And Sales
NDIM
New Delhi, India 04.2001 -
Bachelor's of Technology - Information Technology
ACET
Amritsar, India 04.2001 -
Skills
Data Visualization
Tableau & Power BI
Machine Learning techniques
Data Warehousing
Business Intelligence (BI) tools
Predictive Modeling
Data Mining - Rapid Miner
ETL (Extract, Transform, Load) processes
Python programming
R programming
Microsoft Excel
SWOT Analysis
Teamwork
Project Management
Critical Thinking
Problem-Solving
Customer Service and Problem-Solving
Team Handling
Business Development
Sales and market development
Market and competitive analysis
Competitive Intelligence Analysis
Consumer Behavior Insights
Marketing strategy
Qualitative Research
Data Modeling
Campaign Management
Sales Forecasting
Data Validation
Business Process Mapping
Dissertation
Enhancing Unmanned Aerial Vehicle (UAV) Security.
Machine Learning Approaches for Intrusion Detection and Computational Dependency Analysis in Encrypted WiFi Traffic. Use of machine learning techniques to enhance the security of unmanned aerial vehicles (UAVs). Focusing on encrypted WiFi data, the research delves into machine learning models such as XGBoost, AdaBoost, Logistic Regression, Feedforward Neural Networks (FFN), and Recurrent Neural Networks (RNN) for UAV communication to mitigate vulnerabilities. A novel approach in this study is the integration of auto encoders for efficient dimensionality reduction and the use of graph networks for advanced intrusion detection.
Certification
Certificate in C & C++ Language
Extracurricular Activities
Captain of Collage Team - Cricket & Football
Head Student Union & Cultural Committee
Winner - Gaming Competition
IT Quiz Academic Achievement Award
Hobbies
Gaming Streaming - PS
Movies
Music
Social Media
Travelling
Timeline
Senior Marketing Analyst
Zuber Infotech Solution
08.2015 - 02.2023
Senior Business Development Executive
Amkette
08.2014 - 06.2015
Business Development Associate
RKB Management Services
02.2013 - 02.2014
IT Analyst
Megamind Solutions
12.2010 - 07.2011
Master of Science - Data Analysis
Dublin Business School
04.2001 -
MBA - Marketing And Sales
NDIM
04.2001 -
Bachelor's of Technology - Information Technology
ACET
04.2001 -