Ashamanya Bhattacharjee
Kolkata
Summary
Results-driven Senior Digital Marketing Specialist with expertise in Google Ads management at GoWebbo & Co. Proven track record in optimizing campaigns and managing budgets up to $80,000, enhancing lead generation and conversion tracking. Strong communicator with solid backend coding skills, committed to delivering exceptional client satisfaction and strategic growth.
Overview
5
5
years of professional experience
Work History
Senior Digital Marketing Google Ads Specialist
GoWebbo & Co.
Kolkata
09.2023 - Current
- Skilled in the creation and optimization of all Google Ads campaigns, such as search, shopping, demand generation, pMax, smart, display, YouTube, etc.
- Have the potential to drive sales or leads with less CPC, and proportionate budget handling of the client.
- Used tools like Merchant Center, Call Tracking Metrics.
- Creation of conversion setup on Google Ads and Google Tag Manager.
- Skilled in Shopify backend basic coding to pull data from ads.
- GA4 setup in Analytics and linking of Google Ads and Analytics.
- Overall, the whole merchant center setup and optimization of the feed or Content API.
- Oversaw the monthly budget of $50,000 to $80,000 for each project.
Google Ads Tech Specialist
Google Operations Center
Bengaluru
05.2021 - 07.2023
- Basic backend coding for the verification of websites like WordPress and Shopify.
- Merchant Center setup for eCommerce projects to upload feeds, optimizing feeds.
- Organized client meetings to provide project updates.
- Assisted in developing strategies to increase customer satisfaction levels.
- Participated in ongoing training and compliance activities.
Virtual Customer Service
Amazon
08.2020 - 02.2021
- Demonstrated strong problem-solving skills, resolving issues efficiently and effectively.
- Assisted customers with product selection based on their individual needs and preferences.
- Resolved customer issues in a timely manner.
- Problem-solving skills in a faster way to help customers on a real-time basis.
- Generated reports to track customer satisfaction levels.
- Promoted high customer satisfaction by resolving problems with knowledgeable and friendly service.
Education
BBA -
Techno India Saltlake
Kolkata, India07-2020
High School Diploma -
Aditya Academy Sr. Secondary
Kolkata, India06-2017
Skills
- Google Ads management
- Conversion tracking
- Google Analytics
- Merchant Center optimization
- Budget management
- Google Tag Manager
- Backend coding (basic)
- Meta Ads
- Looker Studio
- CRM integration
- Call Tracking Metrics
- Team Leadership
- Lead generation
- Search engine marketing
- Communication skills
- Microsoft Excel
- Troubleshooting techniques
Timeline
Senior Digital Marketing Google Ads Specialist
GoWebbo & Co.
09.2023 - Current
Google Ads Tech Specialist
Google Operations Center
05.2021 - 07.2023
Virtual Customer Service
Amazon
08.2020 - 02.2021
BBA -
Techno India Saltlake
High School Diploma -
Aditya Academy Sr. Secondary
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