Ashana Jha
Bangalore
Summary
Results-driven marketing leader born to build strategic, successful campaigns to drive profits, increase market share and cement industry dominance for demanding customers. Focused, performance-minded manager with proven skills in project management, team building, stakeholder relations and campaign optimization. Ready to offer 6+ years of experience to new role dedicated to achieving exceptional results on tight timetables.
Overview
7
7
years of professional experience
Work History
Marketing Lead
Plotline
Bangalore
03.2025 - Current
- Leading a cross-functional marketing team across Product Marketing, Customer Marketing, Demand Generation, and Events.
- Initiated Plotline’s first integrated campaigns, leading to a 25% increase in qualified demo requests.
- Introduced customer story playbooks and onboarding journeys to help CS and sales build trust with mid-market buyers.
India Marketing Manager
Mixpanel
01.2022 - 03.2025
- Developed and executed a successful India market entry strategy, achieving 88% brand awareness in the first year.
- Leveraged digital marketing strategies to optimize lead generation, increasing qualified leads by 10%, and implemented a customer-centric approach resulting in 5% increase in sales from existing customers.
- Planned and executed over 10+ offline and 20+ online events both hosted and sponsored (event conceptualization, work with SMEs on content, venue logistics, all set up in Marketo, promotions on email and socials, sales briefings and coordination, PO/payments, and vendor coordination, on-site or event-day logistics and management, coordinate with sales on post-event follow up, post-event reporting)
- Support demand generation (provide local audience targeting expertise and feedback to DG team, manage translations/review translations of ads and landing pages, joint review of results with DG team + jointly work on adjustments)Executed, segmented, and personalized email campaigns across customer lifecycle with an open rate of 34% (avg).
- Implemented A/B testing techniques to track and assess marketing campaign performance and optimize results.
- Employed a multi-channel marketing strategy comprising organic, paid, and influencer campaigns.
- Product launch and campaign coordination (work with DG team to coordinate on campaigns like marketing analytics launch to weave field activities into campaigns, communicate and act as the first port of call for local sales teams for info regarding the campaigns)
- Managed India-specific PR efforts to position the brand favorably among existing and upcoming customer base.
- Developed relationships with partners and strategic alliances to increase reach.
- Designed nurture email sequences for leads generated through field activities which resulted in an increase of 34% in overall lead quality.
Lead - Event Marketing
Airmeet
08.2020 - 12.2021
- Leading internal events of Airmeet with a team of 4 people from conceptualization to execution (Owning airmeet.com/hub/events)
- Executed 30+ events (Webinars, Summits, Community & Conferences) with 10,000+ attendees
- Created 3 flagship conference properties - The Event Summit, Engage Virtual and Giants of Tomorrow
- Generated more than 3 million USD in the pipeline through events in 12 months (NAM, EMEA, APAC)
- Featured brands like Google, Uber, Salesforce, MailChimp, VentureBeat, Y Combinator
- Executed, segmented and personalized email campaigns across customer lifecycle with an open rate of 34% (avg)
- Generated 10,000+ unique leads through event marketing, 2000+ newsletter signups in 12 months
- Designed nurture email sequences for the L1 leads which resulted in an increase of 30% in overall lead quality
- Set quarterly budgets, targets and team allocation across partnerships, content, design & marketing for events.
Community Manager-Brand Marketing
WebEngage
08.2018 - 07.2019
- Conceptualised and Executed WebEngage's in house podcast "EngageCast" which covers stories of exceptional marketers across the world
- Produced 30+ episodes in the span of 2 months (season one) and 3 weeks (season two)
- Hosted guests like Rand Fishkin (Moz) and Lars Lofgren (QuickSprout/KISSmetrics)
- Organised 10+ webinars and panel discussions with more than 5000+ attendees
- Managed internal PR with some of the best Indian publications (Brand Equity, Livemint, Economic Times, etc)
- Organized chapter three of WebEngage's flagship marketing conference "EngageMint" in Dubai, featuring 20+ brands, 400+ marketers (curated), 20+ speakers.
Founder
Hustler's Daily Podcast
- 08.2018
- A Podcast on Indian Entrepreneurs, We had guests like Anand from Clever Tap, Nirav from Credable, Sujayath fromVoonik, Piyush from SalesHandy, Anand from Fisdom etc
- Scaled the Podcast to 5,000 plus listeners after restarting it in March 2018- Managed a team of 5 people in Marketing, Design and Editing for the Podcast
- Acquihired by WebEngage.
Manager-Sales & Marketing
Cnergee Technologies
- 03.2018
- Closed 30 SaaS deals from Sept 2016-March 2018 out of which 11 are major accounts with overall user base of 100,000 with revenue impact of 75 Lacs
- Represented Cnergee Technologies for an APAC deal in Cambodia in April 2017
- Revenue impact of overall 40% compared to current revenue of the company
- Formulated forms for new sales implementation
- Supervising the implementation of on-board client.
Education
Bachelor Of Computer Application -
SNDT University
Skills
- Event Marketing
- Digital Marketing
- Conversion Rate Optimization
- Team Management
Skills
Attract: GDN, FB, LinkedIn, Twitter, Newsletters.
Engage: Mailchimp, Hubspot, Zapier, WordPress, Freshdesk, Slintel, HootSuite, Buffer, Marketo, Unbounce
Operations: Audacity, Windows Video Editor, Logic Pro, Invideo, Figma, Canva, Jira. Trello etc.
Event Marketing: Goldcast, Airmeet, Hopin
Timeline
Marketing Lead
Plotline
03.2025 - Current
India Marketing Manager
Mixpanel
01.2022 - 03.2025
Lead - Event Marketing
Airmeet
08.2020 - 12.2021
Community Manager-Brand Marketing
WebEngage
08.2018 - 07.2019
Founder
Hustler's Daily Podcast
- 08.2018
Manager-Sales & Marketing
Cnergee Technologies
- 03.2018
Bachelor Of Computer Application -
SNDT University
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