ASHANI BASU

• Orchestrated innovation portfolio across four healthcare brands, accelerating pipeline velocity and fostering sustainable growth.
• Pioneered integration of generative AI tools in Research and Development, reducing development cycle time by approximately 25 percent.
• Architected claims generation frameworks using in vitro and cell culture methodologies to enhance scientific substantiation.
• Co-created Over-The-Counter to prescription switch concepts for Indian patients, aligning stakeholders across Research and Development, Commercial, and Medical teams.

• Architected cost optimization initiatives, yielding approximately two billion dollars in savings for India business.
• Navigated regulatory qualification for global manufacturing sites, ensuring compliance with Bureau of Indian Standards.
• Pioneered transfer of fluid performance testing to India Innovation Center, enhancing product validation timelines.
• Led cross-functional crisis response during global supply chain disruption, safeguarding business continuity and earning recognition.

• Spearheaded development and commercialization of topical and oral healthcare products, achieving multiple successful launches without timeline deviations.
• Established structured claims banks and competitive intelligence frameworks to strengthen portfolio defensibility and foster innovation foresight.
• Served as technical auditor and regulatory liaison, aiding legal and quality teams with complex compliance matters.
• Championed sustainability initiatives, integrating carbon footprint assessments and eco-friendly formulation choices into product development.

• Orchestrated end-to-end product development for high-revenue Global Relief portfolio, including Moov, Strepsils, D-Cold, and Itch Guard.
• Engineered proprietary in-house prototypes for topical applications within Moov and D-Cold portfolios, expediting concept-to-pilot transition.
• Spearheaded market entry of Itch Guard Plus with Menthol, Moov Strong Diclofenac Gel, and Moov Strong Diclofenac Spray, achieving alignment with commercial timelines.
• Executed large-scale manufacturing and process validation batches, ensuring adherence to Current Good Manufacturing Practices (cGMP).
• Maintained data integrity and regulatory compliance using advanced R&D technology stack, including expertise in Trackwise for Quality Management.
• Utilized Syncforce and SAP Master Data Governance (MDG) for streamlined product lifecycle management workflows.
• Integrated Carbon Footprinter for Environmental, Social, and Governance (ESG) compliance alongside SAP ARIBA for strategic sourcing.
• Applied disciplined methodologies from Reckitt R&D Project Management Toolkit to mitigate technical risks across cross-functional teams.

• Architected development and scale-up of premium baby care, personal care, and men’s grooming products for global clients including Unilever and Pigeon.
• Pioneered formulation platforms for organic and biodegradable products to meet international certification standards.
• Commercialized multiple products across skin care, hair care, and over-the-counter segments, driving market success.

Spearheaded formulation and technology transfer of high-volume hair care, skin care, and pain relief products for domestic and international markets.

Pioneered transdermal drug delivery systems, coordinating from polymer selection to clinical trials.

Achieved multiple blockbuster launches for flagship brands, enhancing overall market leadership.