Ashansh Saroha
Head Visual Merchandiser
Bengaluru,KA
Summary
Highly creative with the ability to drive brands forward through innovative visual schemes and concepts. Possessing a proven ability to make a strong impact with visual merchandising and having a flair for redesigning in-store layouts to drive sales forward. Have strong product knowledge and am currently working as Head Visual Merchandising at NEWME. Looking for a suitable visual merchandiser position as the next step in an already successful career.
Overview
12
12
years of professional experience
5
5
years of post-secondary education
Work History
Head Visual Merchandiser
Fashvista Retail Private Limited - NEWME
10.2024 - Current
- As the Head Visual Merchandising at NEWME, a prominent GenZ, I hold a key role in overseeing the visual presentation strategies for our 14 existing and forthcoming Exclusive Brand Outlet (EBO) stores.
- My responsibilities encompass the meticulous planning and execution of visual merchandising initiatives, including the coordination and management of various vendors to fulfil both in-store and external branding requirements.
- I am actively engaged in the development and implementation of planograms to optimize merchandise display, ensuring a cohesive and appealing presentation for our customers.
- My expertise extends to strategic fixture placement, enhancing the overall shopping experience and maximizing product visibility.
- In addition, I spearhead initiatives for the creation and refinement of fixtures and props tailored to our brand aesthetic, aligning with the evolving needs of the stores.
- This involves collaborating with internal teams and external partners to bring innovative and brand-centric elements to our retail spaces.
- An integral aspect of my role involves financial stewardship, where I meticulously handle all aspects of budgeting for the visual merchandising department.
- This encompasses strategic allocation of resources, cost-effective planning, and ensuring that the visual merchandising initiatives align with the overall financial goals of the organization.
- By seamlessly integrating creativity, strategic planning, and financial acumen, I contribute to elevating the brand image and customer experience across all NEWME EBOs, fostering a visually compelling and commercially successful retail environment.
VM Operation / NSO Planer (Assistant Manager)
Zivame (Actoserba Active Wholesale Private Limited)
04.2022 - 08.2024
- Preplanning for all NSO deliverable elements and developing planogram & visual planning with defined standard layout.
- Advance training planning for all the new joinees.
- Controlling costs for all NSO opex spent by 20% on actual cost.
- Adhering to the financial process for PO / Invoice submission.
- Adhering to the timeline process for all windows.
- Campaign execution Building and training the team on all new campaigns and execution ensuring quality of execution for all the regions.
- Execution pictures review Developing Business tool process for enhancing the revenue| Weekly | Monthly.
- Working on National Rate list cost for all vendors.
- Generating PO for Capex vendor, 15 days prior to the requirement.
- Identifying sustainable VM element to control the cost and generating vendor contact in Tier 3 cities every quarter to save 12% on transportation annually.
- Regular Trainings on Wooqer Docket for RVM /AVM.
- Creation of 1 robust training docket every month for all front team VM-Ops.
- Quarterly, Monthly Review Process & New Ideas Direction.
REGIONAL VISUAL MERCHANDISER (Assistant Manager)
Jockey (Page Industries Ltd.)
07.2017 - 04.2022
- Responsible for directing, overseeing, and producing the entire visual merchandising process for retail stores, including store openings, visual standards, fixture placement, floor setup, window display, fixture design and merchandising presentation concepts for 250+ EBO stores, 27+ MT and 1500+ Trade for South India (Karnataka, Andhra Pradesh & Telangana).
- Implemented space planning reports, set guides, merchandise planners, core standards and event executions.
- Created a training program based on corporate merchandising and presentation standards.
- Managed marketing releases to local media.
- Represented store as community liaison for numerous local charities and fund-raising events.
- Coordinated and supervised window installations and shipments; maintained supply budget.
- Created/analyzed reports and made product placement adjustments based on collected data.
- Worked with corporate visual team to create floor sets for the chain.
- Complete all duties including special projects with high level if proficiency and according to time frames set.
REGIONAL VISUAL MERCHANDISER (Senior Executive)
Wildcraft Pvt. Ltd.
06.2016 - 07.2017
- Responsible for: store openings, visual standards, floor setup, window display and merchandising presentation concepts for 45+ EBO stores, 62+ MT and 257+ Trade for North India (NCR/Delhi, J&K, Punjab, HP, UK, UP, HR, RAJ).
AREA VISUAL MERCHANDISER (Executive)
Reliance Trends
04.2015 - 05.2016
- Mainly responsible for the visual representation of the shop floor by maintaining high standards of visual proposition through use of new lines to continuously update and re-freshen the look of the store.
VISUAL MERCHANDISER (Executive)
Lifestyle International Pvt. Ltd.
04.2013 - 03.2015
- Mainly responsible for the visual representation of the shop floor by maintaining high standards of visual proposition through use of new lines to continuously update and re-freshen the look of the store.
Education
EGMP - Executive General Management Programme
IIMB
01.2023 - 01.2024
Bachelor Degree of Design - undefined
National Institute of Fashion Technology (NIFT)
01.2009 - 01.2013
Skills
Product placement
Space planning
Creative display
Brand marketing
Maximizing sales opportunities
Cross merchandising
Fashion retail merchandising
Timeline
Head Visual Merchandiser
Fashvista Retail Private Limited - NEWME
10.2024 - Current
EGMP - Executive General Management Programme
IIMB
01.2023 - 01.2024
VM Operation / NSO Planer (Assistant Manager)
Zivame (Actoserba Active Wholesale Private Limited)
04.2022 - 08.2024
REGIONAL VISUAL MERCHANDISER (Assistant Manager)
Jockey (Page Industries Ltd.)
07.2017 - 04.2022
REGIONAL VISUAL MERCHANDISER (Senior Executive)
Wildcraft Pvt. Ltd.
06.2016 - 07.2017
AREA VISUAL MERCHANDISER (Executive)
Reliance Trends
04.2015 - 05.2016
VISUAL MERCHANDISER (Executive)
Lifestyle International Pvt. Ltd.
04.2013 - 03.2015
Bachelor Degree of Design - undefined
National Institute of Fashion Technology (NIFT)
01.2009 - 01.2013