A.Sharvin Kumar
Chennai
Summary
Experienced corporate communications professional skilled in Strategic Management, Branding, and Government Relations. Developed and Implemented initiatives to enhance internal and external communications, HR strategies, and employee engagement. Demonstrated leadership in achieving significant increases in media mentions and thought leadership contributions. Known for improving team member satisfaction and career development through effective mentoring. Proven track record in advancing CSR and employer branding, resulting in notable boosts in brand sentiment and top-tier talent applications.
Overview
15
15
years of professional experience
2
2
Certification
Work History
Associate Director - Corporate Communications
iOPEX Technologies
Chennai
04.2022 - 12.2023
- Directed Internal Communications and Change Management initiatives, enhancing organizational effectiveness by 20%.
- Orchestrated communication policies and protocols, fostering collaboration with stakeholders for impactful strategies.
- Presented comprehensive reports to management, highlighting communication impact against KPIs with 90% accuracy.
- Spearheaded public relations program, enhancing brand visibility and reputation, with an 25% increase in media mentions.
- Created compelling content across platforms, driving engagement with a 30% increase in content reach.
- Piloted employer branding strategies, contributing to a 10% improvement in talent attraction and retention.
- Mentored communications team and graphic design team, ensuring flawless campaign execution and delivery of exceptional visual content, achieving 95% team satisfaction and fostering professional growth.
- Established benchmark criteria for communication programs, leading to a 20% improvement in program effectiveness.
- Coached strategic communications support across functions, fostering collaboration and achieving cross-functional objectives.
- Aligned messaging with marketing strategies, implementing impactful CSR initiatives that enhanced corporate reputation by 15%.
- Governed comprehensive communication plans, resulting in 30% improved media relations and investor communications.
- Streamlined strategic communication programs promoting economic cities, achieving 25% growth in outreach and engagement.
- Optimized communication channels, increasing digital engagement by 40% and media coverage by 35%.
Senior Manager - Branding and Communications
TVS Credit Services Limited
Chennai
10.2019 - 04.2022
- Communicated and enforced comprehensive brand guidelines, achieving 95% compliance across all communications channels.
- Developed compelling product centric content, including videos and case studies, generating 50,000 views and 500 shares per content piece.
- Directed strategic collaboration with creative agencies to craft compelling brand messaging and visuals; achieved a 30% increase in customer engagement rates within the first three months of implementation.
- Monitored online and offline channels for brand mentions and reviews, achieving a 90% response rate within 24 hours.
- Implemented comprehensive product training resulting in a 15% improvement in dealer product knowledge.
- Conceptualized and Instituted mass media advertising campaigns, achieving a reach of 1 million impressions with a 5% conversion rate leading to a 15% improvement in campaign effectiveness.
- Created targeted BTL campaigns, increasing regional market penetration by 10%.
- Piloted product-specific marketing campaigns, contributing to a 12% growth in product sales.
- Delivered roadshows, attracting an average attendance of 500 visitors per event and converting 30% of leads generated into sales, achieving a 20% return on investment, and making strategic adjustments based on performance data.
- Continuously optimized roadshow strategies, resulting in a 25% increase in lead conversion rates.
- Launched market activation programs for new market launches, achieving a 15% market share within the first year of launch.
Lead Consultant
Virtusa Consulting Services Pvt Ltd
Chennai
06.2018 - 10.2019
- Revamped corporate communication initiatives, including internal communications, HR communications, and employee engagement programs.
- Partnered with the Head of Corporate Communications to devise and execute effective communication strategies.
- Led cross-functional efforts to develop captivating brand messaging and visuals, increasing audience engagement
- Supervised digital media strategies both internally and externally to improvise the brand visibility and engagement metrics.
- Revitalized the organization's intranet portal, enhancing internal communication and collaboration efficiency by 20%.
Executive Officer
Confederation Of India Industry
Chennai
01.2013 - 05.2018
- Championed over 50 national level conferences, showcasing expertise in event management, and fostering industry-wide knowledge exchange.
- Hosted international visiting delegations, enhancing global outreach, and fostering productive engagements that bolstered member participation and collaboration initiatives.
- Architected the "Warehouse Safety Awareness" project in 45 cities, a collaborative initiative of Godrej and CII, resulting in heightened awareness and adherence to safety protocols across targeted regions.
- Strategized and Overhauled marketing campaigns to enhance visibility and promote the institute's programs and initiatives to increase enrollment for programs.
- Coordinated with stakeholders to facilitate seamless communication and collaboration, fostering synergies that increased project outcomes.
Senior Officer – Corporate Communications
DIESL - A TATA Enterprise
Chennai
05.2011 - 10.2012
Account Associate – Client Servicing
Fingerprints Creative Pvt. Ltd
Chennai
04.2010 - 04.2011
Senior Executive – PR & Customer Relations
Dragon Express Freight Pvt. Ltd
Chennai
01.2009 - 04.2010
Education
MBA - Marketing
Anna University
ChennaiBachelor of Arts - Commerce
University Of Madras
ChennaiSkills
- Corporate Communications
- Employee Relations
- Internal & External Communications
- Brand Management
- Employer Branding
- CSR Activities Management
- University & Government Relations
- Employee Engagement
- Event Planning
- Diversity and Inclusion Initiatives
- Strategic leadership
- Process Improvement
- Technical implementation
- Program Development
- Systems Development
- Key relationship management
- Team Collaboration and Leadership
- Critical Thinking
Accomplishments
- Acquired over 50 Awards by positioning HR & Branding initiatives for the organizations.
- Annual Josh award winner for exemplary Internal Communications for Apr’20 – Mar’21 & Apr’21- Sep’21.
- Best Employee Award in the Year 2016.
- Conceived Phase 1 of the CSR Project - Driver Image Management across 20 cities, enhancing community relations and advancing corporate social responsibility objectives.
- Recognized for achieving Business Excellence in enhancing the "Image of the Sector," receiving commendation for strategic communication and branding efforts.
- Orchestrated the MHE show in 2015 with a promotional budget of 2 Cr a first of its kind exposition for MHE Segment.
Languages
English
First Language
Tamil
Proficient (C2)
C2
Hindi
Upper Intermediate (B2)
B2
Telugu
Upper Intermediate (B2)
B2
Certification
- Digital Marketing Certified Associate - OMCP
- Certification in Supply Chain Management - CII
Timeline
Associate Director - Corporate Communications
iOPEX Technologies
04.2022 - 12.2023
Senior Manager - Branding and Communications
TVS Credit Services Limited
10.2019 - 04.2022
Lead Consultant
Virtusa Consulting Services Pvt Ltd
06.2018 - 10.2019
Executive Officer
Confederation Of India Industry
01.2013 - 05.2018
Senior Officer – Corporate Communications
DIESL - A TATA Enterprise
05.2011 - 10.2012
Account Associate – Client Servicing
Fingerprints Creative Pvt. Ltd
04.2010 - 04.2011
Senior Executive – PR & Customer Relations
Dragon Express Freight Pvt. Ltd
01.2009 - 04.2010
MBA - Marketing
Anna University
Bachelor of Arts - Commerce
University Of Madras
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