Manish Kumar Bajpai
Customer Support Senior Associate - Marketing
Gurgaon
Summary
A high-impact digital marketing professional, with a successful background of analytics, reporting, and monitoring lead generating campaigns. Proven capacity to identify, analyze and solve complex problems. Excellent team-building & managerial talent, with experience in handling a team to achieve desired results.
Overview
13
13
years of professional experience
5
5
years of post-secondary education
4
4
Certifications
2
2
Languages
Work History
Customer Support Senior Associate: Marketing
Google Operations Center
05.2021 - Current
- Recently also joined the DV team and started working on DV campaigns & accounts. (specifically on BSE)
- Part of 'Safe-Ads' Team announced globally responsible for setup of the Google ads accounts and providing the access for the various users under the respective account.
- Setting up of billing and budget order within the newly created account, linking and unlinking of the accounts as per the business requirement.
SPE: Marketing (Paid Ads)
Cognizant Technology Solutions India Private Limited
05.2018 - 05.2021
- Helping the paid marketing team to maintain & magnify the campaigns ROI.
- Worked as a part of the implementation team and responsible for setting up of new campaigns and to implement the different settings in the campaign (As per the client goal).
- Exploring new markets for potential opportunity.
- Redefined Google Ads Keyword Library, Ad Intent & Campaign Structuring leading to increase in Impressions & Clicks.
- Initiated & successfully ran Competitor Campaigns.
Senior Practitioner (Marketing Research)
Synnex Concentrix Corp
05.2016 - 04.2018
- Working as Senior Practitioner (Marketing Research) on Google Site to support the Googlers in identifying growth opportunities for Digital Marketing on different platforms.
- Reports, performance wrap up decks, QBR, Brand lift Studies, KW Quality Performance, Estimating SOV, Live Budget Pacing, Impression Shares, Auction Insight Reports, etc.
- Working with International Large Customers to support Google Ads MR Team in achieving 100% quality on various sectors of marketing analysis, this also includes Product Training, Leading and Managing of scaled drives (Analytical Projects).
- Trained over 35 marketing analysts on Google Ads.
- Create Template of Performance PPTs/Reports for data presentation.
- Creating training and learning module to develop skill pool.
- Leading Team of 7 marketing analysts supports of IS business sector to achieve year-round marketing objectives.
- Developed RCA for Errors, Corrective and Preventive Measure Planning & Created Control Tests, Quality Vigilance/Auditing.
- Researching/Reporting as Senior Practitioner in Digital Marketing.
- Preparing presentations, reports and insight for advertisers.
- Monitoring campaigns, keeping track of the pacing rate (under-pacing /over pacing).
- Suggesting advertising/optimizing strategies for Ads, YouTube, and Display.
- Search keyword analysis.
- Appointed as off roll as Quality Lead after 1yr of service.
- Achieved 100% Quality for IS sector.
- Received Client recognition for Tax Season Project in IS Sector.
- Highlighted as POC for IS Pod in Vendor Team.
Production Engineer
RFB Latex Ltd.
07.2012 - 05.2016
- Campus recruited in RFB Latex limited - Noida in 2012 as a Production engineer.
- Worked in the manufacturing industry for more than 4 years and gained the knowledge of optimizing processes and their effects on the company's production.
- To understand client product needs and to plan events with the client.
- Have been trained in Motherson Sumi for the basic six sigma and different Quality tools and was a part of projects on defect detection in product Quality and to maintain international standardization.
- Integrated teamwork with marketing team for product feasibility and pricing.
- Designed various tools and charts like PPQ, AQ, PQ, PFC & Control plan for the product.
- Diligently worked to collect data from the machine for checking the machine's performance with respect to product and client expectations.
Education
Bachelor of Technology - Mechanical Engineering
Dronacharya college of Engineering
01.2008 - 01.2012
Intermediate - undefined
Lord Mahavira School
01.2005 - 01.2006
Skills
- Proficient in advertising products offered by Google (Search, Display & YouTube)
- Hands-on experience on PPC Marketing and its Insights
- Experience in project handling
- Leading teams to achieve set targets
- Specialized in account structuring and campaign management
Certification
Google Ads
Awards
- 09/01/19, One of the member of Global team who can access high spend accounts
- 09/01/17, Achieved 100% Quality Score for Q3-Q4' 2017
Timeline
Customer Support Senior Associate: Marketing
Google Operations Center
05.2021 - Current
SPE: Marketing (Paid Ads)
Cognizant Technology Solutions India Private Limited
05.2018 - 05.2021
Senior Practitioner (Marketing Research)
Synnex Concentrix Corp
05.2016 - 04.2018
Production Engineer
RFB Latex Ltd.
07.2012 - 05.2016
Bachelor of Technology - Mechanical Engineering
Dronacharya college of Engineering
01.2008 - 01.2012
Intermediate - undefined
Lord Mahavira School
01.2005 - 01.2006
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