Ashbab Siddiqui
Experienced Channel Partner Engagement Professional
Pune
Summary
Strategic and growth-focused leader with 19 years of cross-functional experience, including 13+ years in the loyalty and engagement ecosystem across sales leadership, strategic client servicing, program design, and operations. Proven ability to drive revenue, lead high-performing teams, and deliver innovative engagement programs for some of India’s top brands. Adept at scaling business functions, managing P&L, and leading with a client-first mindset.
Overview
20
20
years of professional experience
4010
4010
years of post-secondary education
2
2
Languages
Work History
Associate Director – Business Development
Buyerr (formerly Sproxil Brand Protection Solutions Pvt. Ltd.)
09.2019 - Current
- Spearheaded revenue growth and P&L ownership, leading to consistent YoY growth and improved margin metrics.
- Managed cross-functional teams for multiple large-scale projects, successfully completing each on time and within budget constraints.
- Improved overall team efficiency by streamlining project management processes and implementing new collaboration tools.
- Led teams of up to 5 personnel, supervising daily performance as well as training and improvement plans.
- Developed GTM and growth strategies aligned with business vision, resulting in 20% YoY growth from existing clients.
- Onboarded 7 new enterprise clients in strategic markets in 12 months.
- Enhanced operational efficiency through client reporting panels, boosting client self-service usage by 25%.
- Increased overall client satisfaction by 15% through structured feedback and improvement initiatives.
- Designed and led end-to-end loyalty campaigns across B2B & B2C segments – from strategy and tech to execution.
- Recognized with “Employee of the Quarter” for delivering consistent high-impact programs.
- Flagship Campaigns:
- Fuchs Oil: Mechanic engagement program with 10K+ registrations and 72% retention over 2 years.
- Grindwell Norton: Fabricator loyalty program with 5K+ sign-ups and 2K+ monthly active transactions.
- Tata Rallis: Pan-India farmer registration and engagement drive with 1.6Lac+ enrollments and 30% participation.
- Delivered programs for brands like Wildcraft, Kingfisher, Pernod Ricard, AB InBev, Bayer, and Hiranandani.
- Drove 120%+ sales target achievement for two consecutive years.
Senior Manager – Key Accounts
eQuip Infotech Pvt Ltd (WowPerks)
01.2017 - 08.2019
- Led automation initiatives to streamline operations and enhance delivery quality.
- Successfully implemented loyalty platforms and engagement solutions for large clients.
- Took ownership of end-to-end service delivery and client relationship management.
Senior Manager – Key Accounts
Birdvision Consulting Pvt. Ltd.
04.2013 - 01.2017
- Owned delivery and relationship management for large enterprise accounts in loyalty and engagement space.
- Focused on ensuring SLA compliance, operational excellence, and account farming.
- Delivered monthly business reviews, SLAs, and client success metrics.
- Built long-standing client relationships through proactive communication and delivery ownership.
Manager – Corporate Relations & Placements
Genesis Institute of Business Management (GIBM)
07.2010 - 02.2013
- Led corporate outreach, industry collaborations, and placement initiatives for MBA batches.
Business Development & Recruitment
Apex Consultants
02.2007 - 07.2010
- Worked on client acquisition and candidate sourcing across domains.
Export Executive – Europe
Emami Ltd (FMCG)
01.2006 - 12.2006
- Managed exports and SPOC responsibilities for Emami’s UK office. Focused on business development in European markets.
Education
MBA - Marketing
Indian Institute of Modern Management
Pune04.2016
Bachelor of Pharmacy - Pharmacy
Pune University
Pune05.2003
Skills
- Channel Partner Engagement Expert
- Sales Leadership & Revenue Ownership
- Client Relationship Management & Upselling
- Campaign Ideation & Market Innovation
Interests
Represented institute in Volleyball & Badminton zonals, Cultural Committee Member, Allana College
Timeline
Associate Director – Business Development
Buyerr (formerly Sproxil Brand Protection Solutions Pvt. Ltd.)
09.2019 - Current
Senior Manager – Key Accounts
eQuip Infotech Pvt Ltd (WowPerks)
01.2017 - 08.2019
Senior Manager – Key Accounts
Birdvision Consulting Pvt. Ltd.
04.2013 - 01.2017
Manager – Corporate Relations & Placements
Genesis Institute of Business Management (GIBM)
07.2010 - 02.2013
Business Development & Recruitment
Apex Consultants
02.2007 - 07.2010
Export Executive – Europe
Emami Ltd (FMCG)
01.2006 - 12.2006
MBA - Marketing
Indian Institute of Modern Management
Bachelor of Pharmacy - Pharmacy
Pune University
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