Asheesh Saini
Delhi
Summary
Bringing over 23 years of interdisciplinary experience in media, communication, and fashion. Core strengths include screenwriting, camera work, film editing, production design, blocking, storyboarding, documentary and fashion filmmaking, and film appreciation. Experienced in developing curriculum and pedagogy for undergraduate and postgraduate design education. Strong foundation in engineering and design with a keen eye for visual storytelling.
Overview
31
31
years of professional experience
1
1
Certification
Work History
Professor
Pearl Academy
07.2014 - Current
- Subjects taught include Filmmaking, Media, Communication Design, Fashion Media, Cultural Studies (Screenwriting, cinematography, editing, directing, production design, sound design, blocking, storyboarding, and documentary filmmaking, fashion films, and film appreciation, semiotics, cultural Studies). Development of curriculum and pedagogical practices for the Fashion Communication for Bachelor of Design and Master of Design. Course leader for Under-graduate Post-Graduate Diploma program in Fashion Communication
Director, Writer and Cinematographer
Director, Writer and Cinematographer for documentaries on travel & culture
09.2013 - 06.2014
- Trailer/Footage: https://www.youtube.com/watch?v=fJx6Rc4SCQs
- The pre-production work involved script development, research and shoot for travel documentary on Kinnaur & Spiti Valley of Himachal Pradesh
Guest Faculty
Faculty at Institute of Apparel Management
06.2013 - 06.2014
- Guest faculty for students of B.A (Fashion Communication) and M.Sc (Fashion Retail Management); subjects include Fashion Advertising, Interactive Space for Fashion and Consumer Behaviour
Creative Director and Associate Director
Creative Director and Associate Director for a feature film (Mera Haule Dost)
05.2012 - 09.2013
- Trailer: https://www.youtube.com/watch?v=E9aWKF-M3U, https://www.youtube.com/watch?v=s2Wmv3JeUA0
- The pre-production & production work involved design of costumes, production design, casting, writing, development of props and training of actors. The post production work includes editing, design of sound & score, colour correction, construction of trailers and marketing of the film. The film was released in across India on 7th June 2013 under PVR Director’s Rare Banner.
Communication Designer
Companies/Brands/Clients worked for as Communication Designer
07.2000 - 03.2012
- Company Overview: Bharti-Walmart, Numero Uno, Dockers, Aokang, Indian Rail Museum, DCM Benetton, Faculty of Management Studies (University of Delhi), Asian Heritage Foundation, SS Engineers, Chinar Forge, SAK CRS Healthcare, Greenleaf IT Consulting, Academy of Fashion Studies, DFU group of publications, Pramida Posanpalli Productions
- Works: Designing communication solutions (Advertising, Copy-writing, Packaging Design, Corporate Identity, Visual Merchandising, Photography, Graphic Design, Audio-visual presentation
Director, Writer and Cinematographer
Director, Writer and Cinematographer for documentaries on travel & culture
01.2010 - 01.2011
- Trailer/Footage: https://www.youtube.com/watch?v=40bHLD9GHc
- The pre-production work involved script development, research and shoot for travel documentary on Middle & Eastern Arunachal Pradesh
Creative Director, Costume Designer, Actor
Creative Director, Costume Designer, Actor for a feature Film (Turjya)
01.2003 - 01.2004
- Trailer: https://www.youtube.com/watch?v=O7qghH38O7o
- This is a 90-minute feature film on digital format. The principle shoot, covered a period of 45 days, was located in Sikkim, Nilgiris, Hyderabad, Delhi and Jaisalmer.
Photographer/Researcher
Self-employeed
07.2002 - 12.2002
- The work involved preliminary research and documentation on ‘Toda’ tribe residing in the Nilgiris district of state of Tamil Nadu. The research is still going on and a proposal is to be made to film a documentary
Designer
‘Archana Kochaar’ design studio & boutique
10.2002 - 11.2002
- Designer for advertisement and brand support
Head of Design & Merchandise
KG Denim
07.1998 - 05.2000
- Organized and led ‘Design & Merchandise’ initiatives aimed at positioning the brand as a market leader by creating sustained awareness through strategic design and merchandising. Key achievements include establishing a specialized design studio, formulating domestic and export strategies, supporting brand and retail development (including the launch of ‘Trevi’), conducting market and trend research, and developing export portfolios for Europe, the U.S., and Gulf markets.
Sales Representative
Bennett, Coleman & Co. Ltd.
04.1994 - 07.1994
- Sales Representative for ‘The Times of India’, newspaper.
Education
MA - Journalism & Electronic Media
Indira Gandhi National Open University
New Delhi08.2025
Master of Arts - Fashion & Textiles
Nottingham Trent University
Nottingham11.2017
Bachelors - Design
National Institute of Fashion Technology
New Delhi01.2012
PG Diploma - Fashion Communication
National Institute of Fashion Technology
New Delhi01.2002
Graduate Diploma - Fashion Design
National Institute of Fashion Technology
Gandhinagar05.1998
Diploma - Civil Engineering
Govind Ballabh Pant Polytechnic
New Delhi08.1995
All India Senior School Certificate Examination -
Air Force Bal Bharti School
New Delhi07.1992
All India School Certificate Examination -
Kendriya Vidyalaya No. 2
Amritsar07.1990
Skills
- Adobe Photoshop, Adobe InDesign, Adobe Illustrator, CorelDraw, Microsoft Office
Certification
- Online certificate course in ‘Virtual Teacher’, University of California, Irvine, 2020
- Shikhar Management Training, Peal Academy, 2017
- Laureate Certificate in Online, Hybrid and Blended Education, 2015
- E-course Editing for film & Video conducted by CEC-UGC, 2011
LNGG
Languages known: English, Hindi, Punjabi
References
Will be provided on request
Hobbies and Interests
Trekking, Travelling, Photography, Reading, Motor-cycling, Camping, Music, Cinema
Accomplishments
- Cinema and Memory: Film as a Tool for Collective Memory, Dissertation for Masters of Arts in Journalism and Electronic Media, 2025
- Co-authored Fashioning the Future: Fostering critical voices and identities in Contemporary Fashion Education Sub-theme: Pedagogies, IFFTI Conference, 2025
- Co-authored a research Chapter, "Soft Power, Cinema, and Democratic Discourse," in an open access journal of repute, International Journal of Politics and Media (DOI:10.26524/ijpm.3.12), on 7 January 2025.
- Adapting Design Education to Technological Advancements and Posthumanism Paradigms: Exploring the Clash between Tradition And Innovation Authors, 2024
- Theoretical Framework For AI Based Fashion Trend Forecasting Systems For Wild Card Events: An Exploratory Study, Dissertation for Masters of Arts in Fashion & Textile, Nottingham Trent University, 2017
- Feasibility of Undertaking Design Process & Methods for Design of Fashion & Lifestyle, Dissertation for B.Design at National Institute of Fashion Technology, 2012
OTHER INFORMATION
- Date of Birth: 27th May, 1975
- Nationality: Indian
Other Projects Undertaken
· Photo-shoot for the placement brochure Department of ‘Apparel Merchandising & Marketing Management’, National Institute of Fashion Technology.
· Styled display units for International Wool Syndicate for the ‘International Textiles fair’ 2002, New Delhi.
· Fashion-shoot for designer collection from ‘Umesh Vashist’
· Fashion-styling with designer Aki Narula.
· Forecast project (Home Furnishings) – Spring/Summer 2002
· Set Design for a play called ‘Virasat’ with Dr. Nissar Allana at ‘Dramatic Art & Design Academy’.
· Short Film for NIFT promotion covering the department of ‘Fashion Communication’ and 4 ½ minute film ‘Views on War’ on Afghanistan.
· Portfolio Display of Graduating students, Exhibition Design & Visual Communication, Pearl Academy
INTERNSHIPS
· 2001: Grey Worldwide, Mumbai, worked for accounts like ‘Sony Max’, ‘Kotak Mahindra’, ‘Saffola’, ‘Easybuymusic’.
· 1997: Mona Design, New Delhi, Worked on accounts like ‘Ishwar’ and ‘Carrefour’
Timeline
Professor
Pearl Academy
07.2014 - Current
Director, Writer and Cinematographer
Director, Writer and Cinematographer for documentaries on travel & culture
09.2013 - 06.2014
Guest Faculty
Faculty at Institute of Apparel Management
06.2013 - 06.2014
Creative Director and Associate Director
Creative Director and Associate Director for a feature film (Mera Haule Dost)
05.2012 - 09.2013
Director, Writer and Cinematographer
Director, Writer and Cinematographer for documentaries on travel & culture
01.2010 - 01.2011
Creative Director, Costume Designer, Actor
Creative Director, Costume Designer, Actor for a feature Film (Turjya)
01.2003 - 01.2004
Designer
‘Archana Kochaar’ design studio & boutique
10.2002 - 11.2002
Photographer/Researcher
Self-employeed
07.2002 - 12.2002
Communication Designer
Companies/Brands/Clients worked for as Communication Designer
07.2000 - 03.2012
Head of Design & Merchandise
KG Denim
07.1998 - 05.2000
Sales Representative
Bennett, Coleman & Co. Ltd.
04.1994 - 07.1994
MA - Journalism & Electronic Media
Indira Gandhi National Open University
Master of Arts - Fashion & Textiles
Nottingham Trent University
Bachelors - Design
National Institute of Fashion Technology
PG Diploma - Fashion Communication
National Institute of Fashion Technology
Graduate Diploma - Fashion Design
National Institute of Fashion Technology
Diploma - Civil Engineering
Govind Ballabh Pant Polytechnic
All India Senior School Certificate Examination -
Air Force Bal Bharti School
All India School Certificate Examination -
Kendriya Vidyalaya No. 2
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