ASHFAK SHAIKH
Senior Executive Marketing
Kurla
Summary
I am a strategic and results-driven marketing professional with over 11 years of experience in diverse marketing roles. My extensive expertise spans retail, brand promotions, and customer engagement, where I've successfully execute impactful campaigns. I also bring over 4 years of supply chain management experience, enhancing operational efficiencies and reducing costs. My dedication to driving growth and fostering partnerships has been pivotal in achieving brand objectives
Overview
16
16
years of professional experience
3
3
Languages
Work History
Sr. Executive – Marketing
MTRPL (Mumbai Travel Retail Pvt Ltd.)
Kurla, Mumbai
04.2023 - Current
- Plan and execute marketing campaigns across all airport duty free outlets.
- Coordinate with vendors and agencies for brand and promotions.
- Monitor campaign performance and prepare MIS reports.
- Manage marketing budget and ensure cost optimization.
- Planned and executed targeted social media campaigns to engage travelers.
- Conduct market research to identify growth opportunities.
- Organize in-store activities and seasonal promotions.
- Supervise promoters and ensure achievement of sales targets.
- Forged partnerships with external brands for promotional tie ups.
- KEY ACHIEVEMENTS
- Increase monthly sales by 4% through effective promotional campaigns
- Reduced marketing costs by 12% through vendor negotiations
Executive – Marketing
Star Bazaar (Trent Hypermarket Pvt Ltd.)
Mumbai
08.2014 - 04.2023
- Ensure timely in-store marketing campaigns, seasonal promotions, and festive activations.
- Ensure timely deployment of POSM (posters, danglers standees, banners) across store.
- Plan and implement BTL activities to increase store footfall and customer engagement.
- Support category team in launching new products and visibility planning.
- Maintain brand visibility standards as per company guidelines.
- Coordinate with store operations team for smooth campaign execution.
- Manage vendor payment process smoothly.
- KEY ACHIEVEMENTS
- Reduced club card & gift card production costs saved ₹3 lakhs annually
- Reduce marketing cost by ₹17.5 lakhs annual.
- Achieve 99% accuracy in campaigns like SMS and WhatsApp outreach
Executive – Supply Chain Management
Tesco Hindustan Wholesaling pvt Ltd.
Kurla, Mumbai
06.2012 - 08.2014
- Oversee supply chain for all promotional products and customer needs.
- Maintained optimal stock levels to support export demand.
- Promotion planning and forecasting and replenishing the stock as per sale track.
- Daily tracking sale report for trade driving products and push the stock to store accordingly.
Executive – Production Planning & Inventory Control
Allana Sons Ltd.
Fort, Mumbai
05.2010 - 06.2012
- Track production schedules and ensure on-time order fulfilment
- Coordinated with production and logistics team to ensure timely deliveries.
- Prepare MIS reports related to production, stock level, and dispatch status.
- Identify process gaps and suggest improvements to enhance efficiency
- KEY ACHIEVEMENTS
- Saved ₹43.2 lakhs annually by optimizing logistics routes and selecting proper truck sizing for chilled meat and green peas transport.
- Increased chilled meat exports from 150 MT to 456 MT within 6 months by improving supply-demand balance.
Education
MBA - Operations Management
05.2001 -
BE - Electronics & Telecommunication
06-2007
Skills
Marketing Strategy & Planning
Campaign Execution (ATL/BTL)
Retail Promotion & Activations
Brand Building & Positioning
Market Research & Competitors Analysis
Vendor & agency Coordination
Timeline
Sr. Executive – Marketing - MTRPL (Mumbai Travel Retail Pvt Ltd.)
04.2023 - Current
Executive – Marketing - Star Bazaar (Trent Hypermarket Pvt Ltd.)
08.2014 - 04.2023
Executive – Supply Chain Management - Tesco Hindustan Wholesaling pvt Ltd.
06.2012 - 08.2014
Executive – Production Planning & Inventory Control - Allana Sons Ltd.
05.2010 - 06.2012
University of Mumbai - MBA, Operations Management
05.2001 -
Dr Babasaheb Ambedkar Marathwada University, Aurangabad - BE, Electronics & Telecommunication