Ashik N R
Marketer
Bengaluru
Summary
Proactive manager with demonstrated leadership abilities, strategic planning expertise and problem-solving acumen. Assists senior managers with accomplishing demanding targets by encouraging staff and coordinating resources. Methodical and well-organized in optimizing coverage to meet operational demands.
Overview
2025
2025
years of professional experience
13
13
Certifications
Work History
Assistant Manager - Digital Media Marketing
Page Industries Ltd
5 2022 - Current
- Promoted teamwork within the workplace by encouraging collaboration among staff members on various projects.
- Developed strong working relationships with staff, fostering a positive work environment.
- Supervised day-to-day operations to meet performance, quality and service expectations.
- Collaborated with the management team to develop strategic plans for business growth and improvement.
- Mentored junior staff members in their professional development by offering guidance/support in their assigned roles.
- Completed regular inventory counts to verify stock levels, address discrepancies, and forecast future needs.
- Facilitated clear communication between employees and upper management through regular meetings and updates.
- Oversaw daily cash reconciliations, ensuring accurate financial reporting and minimizing discrepancies.
- Managed inventory levels to minimize stockouts while reducing overhead costs.
- Boosted employee morale by recognizing outstanding performance and celebrating team accomplishments.
Assistant Digital Marketing Manager
DaMENSCH
03.2020 - 05.2022
- Developed and implemented successful digital marketing campaigns to drive customer engagement and increase brand awareness.
- Create, manage and optimize campaigns across all digital channels including Google, Facebook, Instagram, YouTube, Affiliates and others
- Boosted brand awareness through the creation of engaging social media campaigns.
- Increased website traffic by developing and implementing a comprehensive SEO strategy.
- Continuously monitored digital trends to identify new opportunities for leveraging emerging technologies in strategic marketing efforts.
- Analyzed competitor activity in the marketplace to inform adjustments in positioning, messaging, and promotional strategies.
- Collaborated with cross-functional teams to develop integrated marketing campaigns that effectively promoted products and services.
- Optimized content strategy across multiple channels to support search engine rankings, brand recognition, and user engagement goals.
- Established and maintained relationships with key stakeholders to deliver successful execution of marketing initiatives.
- Implemented innovative video marketing campaigns that showcased key product features and drove increased audience engagement.
- Developed and executed A/B testing strategies to optimize campaign performance.
- Monitored trends in digital marketing landscape and adjusted strategies accordingly.
- Conducted keyword research for all digital marketing channels, ensuring content aligned with user intent and search trends.
- Developed insightful reports for senior leadership using web analytics data to inform future digital marketing decisions.
- Improved page content, keyword relevancy, and branding to achieve search engine optimization goals.
- Maximized email marketing effectiveness by segmenting lists, personalizing content, and monitoring key performance indicators.
- Developed and executed online marketing campaigns, significantly enhancing customer engagement.
- Analyzed market trends to inform and adjust digital marketing strategies, staying ahead of industry shifts.
- Managed digital advertising budgets efficiently, maximizing ROI across all campaigns.
- Leveraged data-driven insights to make strategic decisions, significantly improving marketing effectiveness.
- Curated compelling content for various digital platforms, enhancing brand storytelling and audience connection.
- Facilitated partnerships with influencers and content creators, expanding brand reach and authenticity.
Digital Marketing Specialist
Rapido
04.2019 - 03.2020
- Boosted website traffic with targeted SEO tactics, keyword research, and content optimization.
- Optimized e-commerce campaigns through A/B testing to increase online sales.
- Strengthened online presence by creating engaging social media content and managing multiple platforms.
- Created high intent Universal App install campaigns to drive customer acquisition.
- Evaluated market trends to stay current on consumer and competitor changes.
- Collaborated with cross-functional teams to develop integrated marketing plans that included both traditional and digital channels.
- Implemented new strategies to improve click-through rates and conversion.
- Created reports on digital marketing efforts using analytics tools to track and measure digital marketing success for management.
- Monitored digital marketing analytics, identifying trends and making data-driven adjustments to improve performance.
- Increased brand visibility by developing and implementing data-driven digital marketing strategies.
- Evaluated new technologies and platforms as potential additions to the overall digital marketing mix based on industry trends and competitive analysis.
- Fostered partnerships with influencers and content creators to expand reach and authenticity of brand messaging.
Digital Marketing Specialist
Cityinfo Services Pvt. Ltd.
04.2018 - 02.2019
- Boosted website traffic with targeted SEO tactics, keyword research, and content optimization.
- Strengthened online presence by creating engaging social media content and managing multiple platforms.
- Evaluated market trends to stay current on consumer and competitor changes.
- Optimized company website to improve engine ranking, user experiences and conversion rates.
- Created reports on digital marketing efforts using analytics tools to track and measure digital marketing success for management.
- A-B tested ad campaigns to optimize performance and drive improved ROI.
- Created content strategies for digital media.
Associate Marketing Executive
Ballyhoo Today
12.2017 - 03.2018
- Conducted market research to identify new opportunities and target markets.
- Created and managed social media campaigns to increase brand engagement.
- Devised content strategy to effectively engage target audiences.
- Launched successful digital marketing campaigns that achieved goals for increased website traffic.
- Managed budget allocation and resource utilization to maximize marketing ROI.
Education
Post Graduate Program (PGP) - Management
IMT
BE - Computer Science
Canara Engineering College
Skills
E-commerce Marketing
Certification
LinkedIn 5 Day Workshop by Vaibhav Sisinty
Recognitions
Spotlight of the Week, Damensch, For the valuable contribution for fostering growth, innovation and excellence in business to achieve success.
Disclaimer
I declare that the information given above is true to the best of my knowledge.
Roles And Responsibilities
- Create, manage and optimize campaigns across all digital channels including Google, Facebook, Instagram, YouTube, Affiliates and others.
- Drive hands on campaign setup, management and optimization including A/B testing of targeting, landing pages and more to ensure revenue maximization and cost minimization.
- Perform ongoing paid keyword discovery, expansion and optimization.
- Collaborate with BU, tech, product, operations and category marketing to optimize programs, campaigns, and landing pages, based on the real-time performance and ROI goals.
- Coordinate with the graphic design team/agency to get creatives made for ads.
- Revenue, CAC and LTV analysis and leverage data to optimize paid funnel to maximize revenue and Revenue/Cost.
- Hands on campaign and budget management experience with high growth consumer tech startups.
- Proven experience of running performance campaigns (CPC, CPA, CPT etc) across Google, FB, YouTube, Bing, affiliates and others.
- Proven experience of running display campaigns across ad networks.
- Experience with tools including Google Adwords, Keyword tools, Google Analytics, FB Ads/Business Manager, YouTube Ads, DV360 and others as well as with tools such as Clevertap/Mixpanel etc.
- Experience running campaigns for direct online purchase products as well as those requiring manual sales/tele-calling type products.
- Experience running awareness/R&F campaigns across digital channels.
- Experience with buying inventories to run ads on Amazon DSP, Inmobi, PayTM, PhonePe, Criteo.
- Exposure to buying inventory on impact properties like FIFA advertising on Jio Cinema.
- Exposure to programmatic marketing.
- Managing an agency to run branding campaigns.
Accomplishments
Awarded Smart Marketer of the year by iCubeswire India Private Limited
Timeline
Assistant Digital Marketing Manager
DaMENSCH
03.2020 - 05.2022
Digital Marketing Specialist
Rapido
04.2019 - 03.2020
Digital Marketing Specialist
Cityinfo Services Pvt. Ltd.
04.2018 - 02.2019
Associate Marketing Executive
Ballyhoo Today
12.2017 - 03.2018
BE - Computer Science
Canara Engineering College
Assistant Manager - Digital Media Marketing
Page Industries Ltd
5 2022 - Current
Post Graduate Program (PGP) - Management
IMT
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