Ashik N R
Marketer
Bengaluru
Summary
Proactive manager with demonstrated leadership abilities, strategic planning expertise and problem-solving acumen. Assists senior managers with accomplishing demanding targets by encouraging staff and coordinating resources. Methodical and well-organized in optimizing coverage to meet operational demands.
Overview
2025
2025
years of professional experience
13
13
Certifications
Work History
Assistant Manager - Digital Media Marketing
Page Industries Ltd
5 2022 - Current
- Promoted teamwork within the workplace by encouraging collaboration among staff members on various projects.
- Developed strong working relationships with staff, fostering a positive work environment.
- Supervised day-to-day operations to meet performance, quality and service expectations.
- Collaborated with the management team to develop strategic plans for business growth and improvement.
- Mentored junior staff members in their professional development by offering guidance/support in their assigned roles.
- Completed regular inventory counts to verify stock levels, address discrepancies, and forecast future needs.
- Facilitated clear communication between employees and upper management through regular meetings and updates.
- Oversaw daily cash reconciliations, ensuring accurate financial reporting and minimizing discrepancies.
- Managed inventory levels to minimize stockouts while reducing overhead costs.
- Boosted employee morale by recognizing outstanding performance and celebrating team accomplishments.
Assistant Digital Marketing Manager
DaMENSCH
03.2020 - 05.2022
- Developed and implemented successful digital marketing campaigns to drive customer engagement and increase brand awareness.
- Create, manage and optimize campaigns across all digital channels including Google, Facebook, Instagram, YouTube, Affiliates and others
- Boosted brand awareness through the creation of engaging social media campaigns.
- Increased website traffic by developing and implementing a comprehensive SEO strategy.
- Continuously monitored digital trends to identify new opportunities for leveraging emerging technologies in strategic marketing efforts.
- Analyzed competitor activity in the marketplace to inform adjustments in positioning, messaging, and promotional strategies.
- Collaborated with cross-functional teams to develop integrated marketing campaigns that effectively promoted products and services.
- Optimized content strategy across multiple channels to support search engine rankings, brand recognition, and user engagement goals.
- Established and maintained relationships with key stakeholders to deliver successful execution of marketing initiatives.
- Implemented innovative video marketing campaigns that showcased key product features and drove increased audience engagement.
- Developed and executed A/B testing strategies to optimize campaign performance.
- Monitored trends in digital marketing landscape and adjusted strategies accordingly.
- Conducted keyword research for all digital marketing channels, ensuring content aligned with user intent and search trends.
- Developed insightful reports for senior leadership using web analytics data to inform future digital marketing decisions.
- Improved page content, keyword relevancy, and branding to achieve search engine optimization goals.
- Maximized email marketing effectiveness by segmenting lists, personalizing content, and monitoring key performance indicators.
- Developed and executed online marketing campaigns, significantly enhancing customer engagement.
- Analyzed market trends to inform and adjust digital marketing strategies, staying ahead of industry shifts.
- Managed digital advertising budgets efficiently, maximizing ROI across all campaigns.
- Leveraged data-driven insights to make strategic decisions, significantly improving marketing effectiveness.
- Curated compelling content for various digital platforms, enhancing brand storytelling and audience connection.
- Facilitated partnerships with influencers and content creators, expanding brand reach and authenticity.
Digital Marketing Specialist
Rapido
04.2019 - 03.2020
- Boosted website traffic with targeted SEO tactics, keyword research, and content optimization.
- Optimized e-commerce campaigns through A/B testing to increase online sales.
- Strengthened online presence by creating engaging social media content and managing multiple platforms.
- Created high intent Universal App install campaigns to drive customer acquisition.
- Evaluated market trends to stay current on consumer and competitor changes.
- Collaborated with cross-functional teams to develop integrated marketing plans that included both traditional and digital channels.
- Implemented new strategies to improve click-through rates and conversion.
- Created reports on digital marketing efforts using analytics tools to track and measure digital marketing success for management.
- Monitored digital marketing analytics, identifying trends and making data-driven adjustments to improve performance.
- Increased brand visibility by developing and implementing data-driven digital marketing strategies.
- Evaluated new technologies and platforms as potential additions to the overall digital marketing mix based on industry trends and competitive analysis.
- Fostered partnerships with influencers and content creators to expand reach and authenticity of brand messaging.
Digital Marketing Specialist
Cityinfo Services Pvt. Ltd.
04.2018 - 02.2019
- Boosted website traffic with targeted SEO tactics, keyword research, and content optimization.
- Strengthened online presence by creating engaging social media content and managing multiple platforms.
- Evaluated market trends to stay current on consumer and competitor changes.
- Optimized company website to improve engine ranking, user experiences and conversion rates.
- Created reports on digital marketing efforts using analytics tools to track and measure digital marketing success for management.
- A-B tested ad campaigns to optimize performance and drive improved ROI.
- Created content strategies for digital media.
Associate Marketing Executive
Ballyhoo Today
12.2017 - 03.2018
- Conducted market research to identify new opportunities and target markets.
- Created and managed social media campaigns to increase brand engagement.
- Devised content strategy to effectively engage target audiences.
- Launched successful digital marketing campaigns that achieved goals for increased website traffic.
- Managed budget allocation and resource utilization to maximize marketing ROI.
Education
Post Graduate Program (PGP) - Management
IMT
BE - Computer Science
Canara Engineering College
Skills
E-commerce Marketing
Search Engine Optimization
Search Engine Marketing
Social Media Optimization
Social Media Marketing
Content Marketing
Email Marketing
Employee Performance Evaluations
Strategic Planning
Workload Management
Project management abilities
Compliance understanding
Negotiation
Sales Growth
Performance reviewing
Marketing knowledge
Budgeting and finance
Employee performance evaluation
Succession Planning
Orientation and training
Product branding
Graphic and Media Design
Marketing tactics
Teamwork and Collaboration
Operations Management
Product and service knowledge
Certification
LinkedIn 5 Day Workshop by Vaibhav Sisinty
Recognitions
Spotlight of the Week, Damensch, For the valuable contribution for fostering growth, innovation and excellence in business to achieve success.
Disclaimer
I declare that the information given above is true to the best of my knowledge.
Roles And Responsibilities
- Create, manage and optimize campaigns across all digital channels including Google, Facebook, Instagram, YouTube, Affiliates and others.
- Drive hands on campaign setup, management and optimization including A/B testing of targeting, landing pages and more to ensure revenue maximization and cost minimization.
- Perform ongoing paid keyword discovery, expansion and optimization.
- Collaborate with BU, tech, product, operations and category marketing to optimize programs, campaigns, and landing pages, based on the real-time performance and ROI goals.
- Coordinate with the graphic design team/agency to get creatives made for ads.
- Revenue, CAC and LTV analysis and leverage data to optimize paid funnel to maximize revenue and Revenue/Cost.
- Hands on campaign and budget management experience with high growth consumer tech startups.
- Proven experience of running performance campaigns (CPC, CPA, CPT etc) across Google, FB, YouTube, Bing, affiliates and others.
- Proven experience of running display campaigns across ad networks.
- Experience with tools including Google Adwords, Keyword tools, Google Analytics, FB Ads/Business Manager, YouTube Ads, DV360 and others as well as with tools such as Clevertap/Mixpanel etc.
- Experience running campaigns for direct online purchase products as well as those requiring manual sales/tele-calling type products.
- Experience running awareness/R&F campaigns across digital channels.
- Experience with buying inventories to run ads on Amazon DSP, Inmobi, PayTM, PhonePe, Criteo.
- Exposure to buying inventory on impact properties like FIFA advertising on Jio Cinema.
- Exposure to programmatic marketing.
- Managing an agency to run branding campaigns.
Accomplishments
Awarded Smart Marketer of the year by iCubeswire India Private Limited
Timeline
Assistant Digital Marketing Manager
DaMENSCH
03.2020 - 05.2022
Digital Marketing Specialist
Rapido
04.2019 - 03.2020
Digital Marketing Specialist
Cityinfo Services Pvt. Ltd.
04.2018 - 02.2019
Associate Marketing Executive
Ballyhoo Today
12.2017 - 03.2018
BE - Computer Science
Canara Engineering College
Assistant Manager - Digital Media Marketing
Page Industries Ltd
5 2022 - Current
Post Graduate Program (PGP) - Management
IMT