Ashik Peter J
Account-based Marketing Manager
Bengaluru
Summary
Strategic marketing lead with 6+ years of expertise in brand storytelling, marketing technology, product marketing, and digital marketing within the B2B SaaS sector. Demonstrated success in developing and executing global marketing strategies across India, North America, and the UK. Proven track record of leading cross-functional teams and delivering impactful results. Poised to advance strategic marketing initiatives as a Senior Marketing Manager.
Overview
6
6
years of professional experience
Work History
Account-based Marketing Manager
Experience.com
10.2022 - Current
- Launched targeted ABM campaigns to drive engagement within the strategic account tiers, with minimal turnaround time.
- Responsible for building, managing, and reporting the lead pipeline architecture with over 90% accuracy.
- Powering sales-enablement strategies through driving effective enablement programmes and intent data strategies.
- Led Conversion rate optimisation strategies to improve the efficiency of the funnel and campaign ROI
- Created processes to manage lead lifecycle management resulting in 40% increased Sales accepted leads (SALs)
Digital Marketing Specialist
Davis Index
03.2021 - 10.2022
- Responsible for managing and scaling the MarTech stack, including Content Management Systems and lead flow architecture
- Managed a team of editors, designers and developers to deliver marketing strategies that engages with the audience
- Increased inbound leads by 300%
Digital Strategist
InstellarTech
05.2018 - 06.2019
- Ideating, planning and executing effective cross channel marketing campaigns for InstellarTech and IN1947 Pvt Ltd (Digital Marketing Arm of InstellarTech) and reducing CPL by 15% on an average
- Increased brand visibility by 250% through multi-channel brand communications
- Managed user data for the Application, 'Worqa' and implemented recommendations to increase engagement by 60%
Business Analyst
Jenefa Technologies
05.2016 - 12.2017
- Initiated the digital marketing sector within the company with a 30 day TAT
- Was key to close major clientele and increasing M-o-M revenue stream
- Handled content and social media management for the clients.
Education
MBA - Marketing & Analytics
National Institute of Technology - Karnataka
08.2019 - 05.2021
Bachelor of Engineering - EIE
St.Joseph's College of Engineering
08.2012 - 04.2016
Skills
Strategic planning expertise
Proficient in marketing technology
Global Market navigation
Data-driven decision making
Project management
Integrated Digital Marketing Expertise
Brand Storytelling and Content Creation
Certification
Growth Marketing Specialist - CXL
Accomplishments
- 3 years of independent consulting experience with brands like Spenza, Harley Davidson, We-Storytellers, Recotap, AMM etc
- Host and administrator of The ABM voice, a B2B marketer's podcast.
- Editor of newsletters from Spenza (until April 2025), Recotap (Until March 2023) & We-Storytellers (until February 2023)
Work Preference
Work Type
Full TimeLocation Preference
RemoteDisclaimer
I do hereby declare that above particulars of information and facts stated are true, correct and complete to the best of my knowledge and belief.
Languages
English
Bilingual or Proficient (C2)
Timeline
Account-based Marketing Manager
Experience.com
10.2022 - Current
Digital Marketing Specialist
Davis Index
03.2021 - 10.2022
MBA - Marketing & Analytics
National Institute of Technology - Karnataka
08.2019 - 05.2021
Digital Strategist
InstellarTech
05.2018 - 06.2019
Business Analyst
Jenefa Technologies
05.2016 - 12.2017
Bachelor of Engineering - EIE
St.Joseph's College of Engineering
08.2012 - 04.2016