Summary
Overview
Work History
Education
Skills
Certification
Accomplishments
Work Preference
Disclaimer
Languages
Timeline
Generic
Ashik Peter J

Ashik Peter J

Account-based Marketing Manager
Bengaluru

Summary

Strategic marketing lead with 6+ years of expertise in brand storytelling, marketing technology, product marketing, and digital marketing within the B2B SaaS sector. Demonstrated success in developing and executing global marketing strategies across India, North America, and the UK. Proven track record of leading cross-functional teams and delivering impactful results. Poised to advance strategic marketing initiatives as a Senior Marketing Manager.

Overview

6
6
years of professional experience

Work History

Account-based Marketing Manager

Experience.com
10.2022 - Current
  • Launched targeted ABM campaigns to drive engagement within the strategic account tiers, with minimal turnaround time.
  • Responsible for building, managing, and reporting the lead pipeline architecture with over 90% accuracy.
  • Powering sales-enablement strategies through driving effective enablement programmes and intent data strategies.
  • Led Conversion rate optimisation strategies to improve the efficiency of the funnel and campaign ROI
  • Created processes to manage lead lifecycle management resulting in 40% increased Sales accepted leads (SALs)

Digital Marketing Specialist

Davis Index
03.2021 - 10.2022
  • Responsible for managing and scaling the MarTech stack, including Content Management Systems and lead flow architecture
  • Managed a team of editors, designers and developers to deliver marketing strategies that engages with the audience
  • Increased inbound leads by 300%

Digital Strategist

InstellarTech
05.2018 - 06.2019
  • Ideating, planning and executing effective cross channel marketing campaigns for InstellarTech and IN1947 Pvt Ltd (Digital Marketing Arm of InstellarTech) and reducing CPL by 15% on an average
  • Increased brand visibility by 250% through multi-channel brand communications
  • Managed user data for the Application, 'Worqa' and implemented recommendations to increase engagement by 60%

Business Analyst

Jenefa Technologies
05.2016 - 12.2017
  • Initiated the digital marketing sector within the company with a 30 day TAT
  • Was key to close major clientele and increasing M-o-M revenue stream
  • Handled content and social media management for the clients.

Education

MBA - Marketing & Analytics

National Institute of Technology - Karnataka
08.2019 - 05.2021

Bachelor of Engineering - EIE

St.Joseph's College of Engineering
08.2012 - 04.2016

Skills

Strategic planning expertise

Certification

Growth Marketing Specialist - CXL

Accomplishments

  • 3 years of independent consulting experience with brands like Spenza, Harley Davidson, We-Storytellers, Recotap, AMM etc
  • Host and administrator of The ABM voice, a B2B marketer's podcast.
  • Editor of newsletters from Spenza (until April 2025), Recotap (Until March 2023) & We-Storytellers (until February 2023)

Work Preference

Work Type

Full Time

Work Location

Remote

Disclaimer

 I do hereby declare that above particulars of information and facts stated are true, correct and complete to the best of my knowledge and belief.

Languages

English
Bilingual or Proficient (C2)

Timeline

Account-based Marketing Manager

Experience.com
10.2022 - Current

Digital Marketing Specialist

Davis Index
03.2021 - 10.2022

MBA - Marketing & Analytics

National Institute of Technology - Karnataka
08.2019 - 05.2021

Digital Strategist

InstellarTech
05.2018 - 06.2019

Business Analyst

Jenefa Technologies
05.2016 - 12.2017

Bachelor of Engineering - EIE

St.Joseph's College of Engineering
08.2012 - 04.2016

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Ashik Peter JAccount-based Marketing Manager