Summary
Work History
Education
Skills
Timeline
Generic
ASHIK SUBRAMANIAM

ASHIK SUBRAMANIAM

Bengaluru

Summary

Dynamic sales leader with a proven track record, excelling in business development and P&L management. Spearheaded regional sales strategies, achieving 2x revenue growth. Adept in key account management and team leadership, driving high-performance teams to surpass targets. Skilled in GTM strategy and lead generation, enhancing customer engagement and business expansion.

Work History

Regional Sales Manager

NIBAV
India & UAE
06 2023 - 11 2024
  • Owned the P&L of the regional salws & operations, driving a high-performance sales team to achieve and surpass targets (for the India and UAE markets)
  • Managed the end-to-end sales pipeline & defined and executed strategic sales targets to support business growth
  • Conducted detailed analysis of sales KPIs and pipeline metrics to drive performance optimization and identify referral opportunities
  • Led recruitment, onboarding, and continuous training of sales talent to build high-performing, customer-centric teams.
  • Led and strategized Marketing initiatives(both online & offline) for the regions, overseeing successful campaign execution to drive lead generation & customer acquisitions

Head of Business Development & Strategy

Spice Basket
07 2022 - 06 2023
  • Spearheaded the end-to-end scaling of the business, encompassing branding, packaging, and the development of a go-to-market (GTM) strategy for the successful launch of an online direct-to-consumer (D2C) venture
  • Devised and executed a comprehensive content creation strategy to augment online presence and enhance brand positioning
  • Recruited and effectively managed a team of freelancers for content marketing, overseeing the creation of short reels, product photo shoots for the website, and management of IG & Meta pages of the business
  • Implemented WhatsApp API for targeted marketing and broadcasting, resulting in increased sales and enhanced engagement with existing customers and website visitors
  • Diversified revenue streams by adeptly leveraging digital marketing and performance marketing initiatives
  • Attained a remarkable 2x monthly revenue growth, escalating the monthly revenue from $1500 to $9000 within 8 months
  • Orchestrated 80% of revenue generation through Performance marketing via Meta Ads and SEO, exponentially amplifying the brand's reach
  • Established and led a 4-member Customer Success team to minimize churn, enhance customer experience, and enable real-time monitoring of abandoned carts and unfulfilled orders

Senior Sales & Growth Manager

Urban Piper
APAC
01 2021 - 06 2022
  • Executed go-to-market sales strategies to drive market penetration, drive revenue generation, improve customer retention, and enhance product experience in the domestic market
  • Facilitated the securing of Series B funding from renowned entities like Swiggy and Zomato, led by established investors including Sequoia Capital and Tiger Global
  • Played a key role in obtaining over $20M investment for EU/MENA expansion by developing a compelling business case for the SaaS loyalty products
  • Managed key enterprise accounts such as McDonald's, KFC, Keventers, Pizza Hut, and Subway, ensuring exceptional service delivery and driving revenue growth
  • Spearheaded the quarterly KPI target setting for sales teams, resulting in a significant uplift in performance metrics
  • Supervised a team of 5 Sales & Account managers to implement sales execution strategies and conduct cross-functional business reviews, leading to streamlined processes and improved collaboration across departments

Regional Sales & Account Manager

Uber
01 2018 - 01 2020
  • Launched Uber Eats in the South region(Tier 2 markets) with a primary focus on Kochi, driving all aspects of business development
  • Achieved a significant growth of over 700 acquisitions in Kochi, leading to a consistent 2X week-over-week growth for 12 months
  • Selected to lead the prestigious strike team for the launch of Colombo, Uber Eats' first overseas market in South Asia
  • Cultivated a portfolio of restaurants contributing to 20% of Kochi's business, including the management of the high-volume Thaal franchise leading to an exclusive partnership agreement
  • Expanded Uber Eats into five key markets in Kerala, actively involved in establishing and growing the businesses from the ground up
  • Orchestrated sustained business growth in Colombo, achieving a notable 2X week-over-week growth for 8 consecutive months
  • Developed a high-performing team of 13 Sales & Account Managers with zero regrettable attrition, ensuring seamless operations and cohesive teamwork
  • Led operations in the Dubai region, strategising and executing the launch of multiple cities within the MENA hub
  • Led the launch of Mysore, steering a 4-member team to accomplish a successful market entry with over 120 acquisitions

Sales Manager

Zomato
01 2017 - 01 2018
  • Pioneered the launch of the Online Ordering vertical in Kochi as the pilot market for Zomato in Kerala, providing a significant advantage in a relatively uncompetitive landscape
  • Successfully acquired over 50 restaurants within a month, showcasing exceptional business development acumen even without Zomato logistics offering
  • Drove the business to operational excellence, achieving a daily order volume of 500, laying the groundwork for the launch of Zomato logistics

Education

B.Com - Commerce

GRD College of International Business
Coimbatore, INDIA
04-2014

XIIth - Commerce

Indian School Muscat
Muscat, Oman
03-2011

Xth -

Indian School Muscat
Muscat,Oman
03-2009

Skills

  • Business Development
  • Acquisitions
  • Key Account Management
  • Lead Generation
  • P&L Management
  • Saas Sales
  • B2B Sales
  • Enterprise Sales
  • B2C Sales
  • GTM & Growth Strategy
  • Business Planning

Timeline

Regional Sales Manager

NIBAV
06 2023 - 11 2024

Head of Business Development & Strategy

Spice Basket
07 2022 - 06 2023

Senior Sales & Growth Manager

Urban Piper
01 2021 - 06 2022

Regional Sales & Account Manager

Uber
01 2018 - 01 2020

Sales Manager

Zomato
01 2017 - 01 2018

B.Com - Commerce

GRD College of International Business

XIIth - Commerce

Indian School Muscat

Xth -

Indian School Muscat

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ASHIK SUBRAMANIAM