ASHIMA DHOUNDIYAL

Customer sales and profit

• Contribute to the total OMNI customer experience in the store by ensuring visual and commercial curation according to guidelines(in-direct).
• Representing yourself and the H&M brand positively during customer interaction (direct).
• Organize and plan your workload according to store activation plan and adapt based on business needs in collaboration with your Store Management Team and Area Visual Manager.
• Launch and maintain the latest global campaigns and sale activities on time according to H&M brand standards.
• Ensure good garment care, stock levels and give input on allocation to store marketing and area teams.
• Perform sales report (KPIs) follow up, identify and prioritize visual and commercial opportunities in collaboration with store management team.
• Create efficient and effective actions to increase customer satisfaction to reach sales targets, store goals, budget and follow-up actions in collaboration with the Store Management team.
• Follow all the procedures, best practices for OMNI services, operational routines, legal requirements and communication in all areas of the store with Store team.

Fashion and Trend awareness

• Keep up to date with fashion scene, trends, tendencies, styles, products, brands, competitors and relevant influencers.
• Plan time for fashion and trend awareness to understand trend theory and moodboards for styling techniques and product presentation to anticipate the customers' needs and enhance our shopping experience in the store.

Team and Development

• Share, inspire and educate the store team. Keep them up to date with seasonal changes, fashion trends, relevant visual & commercial information, in-store communication, including price perception.
• Coach and develop the store team's visual and commercial skills to secure high quality of product & commercial presentation according to guidelines.
• Support & develop daily routines and best practices for your store team to always ensure a consistent level of visual & commercial standards whilst maintaining customer service engagement.
• Develop and coach talents and provide on-boarding training to new colleagues.
• Support sales market and Area teams with expansion (store projects) needs.

Visual & Commercial Execution

• Execute the visual and commercial curation & styling for the store based on commercial calender, allocation, store activation plan and fashion trends according to moodboards and direction from the visual & commercial guidelines.
• Carry out sample picking best practice routines including stockroom garment quantities, accessories and shoes to ensure you create clear trends and stories according to inspiration from the visual & commercial guidelines.
• Secure window & styling execution accordingly to visual & commercial guidelines to create inspirational and commercial customer experience.
• Provide good customer flow by maintaining commercial layout, fixtures to secure the best trend story placement.
• Secure a strong balance and the maintenance of price signs in windows and throughout the store following Guidelines according to Global strategy and Sales Market requirements.
• In collaboration with Facilities Management ensure all lighting is working correctly, aimed to highlight our products and display forms and interior material (fixtures & fittings) with sustainability in mind.
• In collaboration with Area Visual Manager ensure your store navigation is maintained and kept up to date according to the latest guidelines and store layout.
• Ensure your store has enough quantities of sale and other activity including POS material according to local routines.
• Keep sales floor and back of house clean, organized and safe according to local security guidelines.

• Responsible for delivering a Great Customer Experience that contributes to the Sales and Profit of the store.
• Always have a customer first mindset and offer assistance to the customers.
• Share product and fashion knowledge with the colleagues for an excellent customer experience.