Ashima Jain
Growth Marketing Manager At Testbook.com
Delhi
Summary
26 Years | Female
A diligent and ambitious professional with around 3 Years of experience in project handling, customer acquisition, engagement, at an ed-tech company; determined and responsible individual, having built and supervised a team of 10.
Overview
9
9
years of professional experience
6
6
years of post-secondary education
Work History
Growth Marketing Manager
Testbook.com
Mumbai
01.2022 - Current
- Worked directly with the CEO on driving special projects in company
- Led 3 verticals with team size of 12 employees and interns
- Worked on growing Skill Academy Campus Program from 0 to 1 & in further scaling
- Built Top Funnel for Skill Academy and helped increase traffic/revenue on website by 20%
- Handled responsibility of SCP end-to-end and worked on getting results organically
- Partnered with 600+ management, engineering, polytechnic, degree, colleges pan India
- Successfully onboarded 1,50,000 students from partner colleges & drove engagement through various activities
- Collaborated with Tech, Design, Product, & Marketing to build
- Built a strong community for Training & Placement Officers, National TPO Club with more than 3000 members
- Used critical thinking to break down problems, evaluate solutions and make decisions
- Developed and implemented performance improvement strategies and plans to promote continuous improvement
Digital Marketing Manager
Testbook
Mumbai
06.2021 - 12.2021
- Gained knowledge of user journeys, event optimizations, and cross team functionalities
- Managed 50L+ monthly budget on Facebook and Google Ads for Testbook
- Achieved 4+ ROAS from remarketing campaigns through audience journey by using different strategies, campaign types, & optimization goal & reduced CPL by 100%
- Launched, scaled, and managed 100+ campaigns on Google & Facebook Ads
- Monitored return on average spend of paid ads & evaluated monthly performance statistics and used data to devise future strategies
Client Services Intern
Ogilvy & Mather
05.2020 - 06.2020
- Worked on Perfetti Van Melle portfolio which included brands like Center Fresh, Center Fruit, and Chupa Chup
- Created digital content & brief for engaging the audience of Center Fresh and Center Fruit
- Conducted competitive analysis of individual products like Mint, Deodorants, Chewing Gums, etc.
Business Development Executive
ReligiousKart
04.2017 - 05.2018
- Strategized with Business Development Team on improving the existing business model and contributed in increasing the reach of the company by 8%
- Generated 200+ leads of astrologers and pandits in a span of 3-4 months with a conversion rate of 20%
- Single handedly managed the recruitment procedure including scheduling, interviewing, & training of the employees
Online Marketing Intern
Zomato
Gurgaon
06.2015 - 06.2015
- Built menus for various restaurants for Online Ordering
- Provided assistance to vendors and handled their queries
Academic Project
05.2020 - 06.2020
- Conducted primary and secondary research on Impact of Social CRM in Skincare products
- Examined consumer behavior for online purchase of skincare products
- Recommended marketing strategies for skincare companies on basis of consumer behavior
Education
PGDM - Marketing & Analytics
Great Lakes Institute of Management
Gurgaon, HR 02.2019 - 03.2021
B. Com (Hons.) -
Satyawati College, Delhi University
Delhi, DL 07.2014 - 02.2017
Digital Marketing Certification Course - Digital Marketing
Pixel Track By Digital Deepak
04.2001 -
Google Analytics Certification Course - Digital Marketing
Google
07.2020 - 07.2020
High School Diploma -
St. Xavier’s Sr. Sec. School
Delhi, DL 04.2013 - 03.2014
Skills
Problem Solving Skills
undefinedAccomplishments
- Working on Social Media Marketing and Facebook Ads Marketing for TheWholesalers, a Dry Fruits & Spices Business
- Handling the Online and Offline Marketing including Email Marketing for TheSmileKarts, an online delivery app
- Worked on a Live Project with Warehousity, a logistics startup, for branding of the company
- Worked on a Live Project with MART to find out the potential market of handicraft products
- Conducted Sentiment Analysis of Tata AIG Health Insurance by performing A/B Testing using relevant keywords andsuggested a Digital Marketing Strategy for various social media platforms
Timeline
Growth Marketing Manager
Testbook.com
01.2022 - Current
Digital Marketing Manager
Testbook
06.2021 - 12.2021
Google Analytics Certification Course - Digital Marketing
Google
07.2020 - 07.2020
Client Services Intern
Ogilvy & Mather
05.2020 - 06.2020
Academic Project
05.2020 - 06.2020
PGDM - Marketing & Analytics
Great Lakes Institute of Management
02.2019 - 03.2021
Business Development Executive
ReligiousKart
04.2017 - 05.2018
Online Marketing Intern
Zomato
06.2015 - 06.2015
B. Com (Hons.) -
Satyawati College, Delhi University
07.2014 - 02.2017
High School Diploma -
St. Xavier’s Sr. Sec. School
04.2013 - 03.2014
Digital Marketing Certification Course - Digital Marketing
Pixel Track By Digital Deepak
04.2001 -
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