Summary
Overview
Work History
Education
Skills
Language
Tools
Timeline
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Ashima Jain

Ashima Jain

Summary

Results-oriented marketing professional with a passion for crafting compelling narratives that drive product growth and brand awareness. Skilled in developing and executing digital GTM strategies to generate leads and achieve business objectives. Possesses a deep understanding of B2B tech and SaaS landscapes, leveraging data to create impactful campaigns that resonate with target audiences.

Overview

10
10
years of professional experience

Work History

Senior Product Marketing Manager

InFeedo AI
10.2024 - Current
  • Led comprehensive website overhaul, publishing 26+ pages in a quarter including revamped navigation bar to enhance user experience and improve conversion rates for enterprise prospects
  • Built unified narrative from scratch and revised product positioning and messaging framework, ensuring consistent brand voice across all customer touchpoints and sales materials
  • Spearheaded complete overhaul of customer onboarding materials to support successful product launches and adoption, creating refreshed OB launch collaterals for Amber product deployment
  • Directly influenced $1.35M+ in enterprise deals across 3 quarters ($600K Q1, $550K Q2, $200K Q3), representing significant portion of total pipeline through strategic deal assists and custom sales enablement assets
  • Developed and delivered GTM and sales enablement assets including competitive battlecards, product one-pagers, decks and custom slides
  • Partnered with Product team to execute comprehensive product communications including release notes, ProductBoard articles, product roadmap decks, newsletters, and email campaigns, driving awareness across customer cohorts
  • Created diverse content formats including product videos, build vs buy decks, integration slides, and maintained consistent external visibility through LinkedIn content and internal communications
  • Analyzed market trends and customer feedback to inform product development and drive competitive advantage.

Associate Partner - Inbound Marketing

RateGain
12.2023 - Current
  • Led product marketing efforts for UNO across APMEA, LATAM, and NORAM regions, driving a comprehensive GTM strategy that spanned paid and organic channels.
  • Developed and executed GTM plans that generated 298 high-quality leads (146 from LinkedIn Ads and 152 from Google Ads) and reduced cost per lead (CPL) by 50% within 7 months.
  • Collaborated with sales, product, and customer success teams to create impactful sales enablement content and run targeted Account-Based Marketing (ABM) campaigns, resulting in a 20% increase in conversion rates.
  • Revamped product landing pages to improve user experience, leading to a 30% increase in conversion rates and a significant boost in overall customer satisfaction.
  • Defined the chatbot playbook.

Assistant Manager - Content (Growth)

Netcore Cloud
01.2022 - 12.2023
  • Led the development and execution of multi-channel GTM strategies for products across APAC, MEA, and EU regions, contributing to a 35% increase in product adoption and a 25% growth in ARR.
  • Managed a cross-functional team, driving collaboration between sales, product, and customer success teams to align marketing strategies with business goals.
  • Successfully managed digital advertising campaigns, generating 1,020+ leads and increasing website traffic by 161% .
  • Enhanced customer segmentation and messaging, leading to a 20% improvement in MQL-to-SQL conversion rates.
  • Provided leadership in programmatic advertising and established benchmarks for digital media standards.
  • Define chatbot playbook and optimize chatbot conversation.
  • Create the content style guidelines/content format.
  • Extended support for Employer branding content/initiative.

Senior Associate - Content Marketing

Cvent
06.2018 - 01.2022
  • Research and conduct market analysis for hyper-local content creation.
  • Brainstorm new innovative content marketing ideas and strategies.
  • Developed and executed content strategies that supported product growth initiatives, leading to a 30% increase in organic traffic and a 15% increase in inbound leads.
  • Collaborated closely with product teams to craft compelling narratives that addressed customer pain points.
  • Optimized content for SEO and lead generation, resulting in increased visibility and engagement.
  • Draft, edit & localize marketing collaterals, such as brochures, eBooks, video scripts, external articles, and infographics.
  • Collaborate with Sales and Customer Success teams to gather customer insights.
  • Evaluate key metrics to measure content performance.

Account Executive

Edelman India Private Limited
07.2017 - 06.2018
  • Worked on Technology as well as development sector clients namely HP Inc. and Centre for Digital Financial Inclusion (CDFI) & Sanam Inc's launch of 'Eight' mobile application.
  • Content creation/curation that included drafting Press Releases, Q&As for media interviews, authored articles, media briefing books, debriefs and coverage reports.
  • Contributed content for social media platforms of Centre for Digital Financial Inclusion.
  • Engaged with a gamut of media across multiple beats.
  • Seeking timely opportunities for the client to participate in various awards, conferences and industry features to showcase the thought leadership of the organization in that particular sector.
  • Working on Plans and Reviews.
  • Reporting (Daily Coverage Reports, Weekly Reports, Month Reports etc.)

Account Coordinator

Text100 (Now Archetype)
06.2016 - 07.2017
  • Worked for both B2B as well as B2C clients – Sapient Global Markets, SanDisk and Hike Messenger.
  • Maintaining good media relations with various beat reporters/bloggers
  • Content creation/curation that included drafting Press Releases, Q&As for media interviews, authored articles, media briefing books, debriefs and coverage reports.
  • Seeking timely opportunities for the client to participate in various awards, conferences and industry features to showcase the thought leadership of the organization in that particular sector.
  • Working on Plans and Reviews.
  • Reporting (Daily Coverage Reports, Weekly Reports, Month Reports etc.)

Assistant Editor

Engineering Watch Magazine
02.2013 - 08.2014
  • Writing editorial notes, Captions etc.
  • Posting Updates/Alerts/Jobs on their respective web portals.
  • Managing the editorial team (administrating and guiding the interns along with my junior colleagues).
  • Actively conducting video interactions under the Engineering Watch Interaction series
  • Taking the video bytes for events.
  • Planning and strategizing events

Education

M.A. - Mass Comm. & Journalism

Asian School of Media Studies
01.2016

PG Diploma - Marketing & Adverting

Bhartiya Vidya Bhawan
01.2013

B.A. (hons.) - English Literature

Sri Venkateswara College (DU)
01.2013

Skills

  • Go-to-Market Strategy
  • Product Positioning and Messaging
  • Sales Enablement
  • Cross-Functional Collaboration
  • Ad Campaign Strategy and Execution
  • SEO & PPC Campaigns
  • Customer Segmentation
  • Content Development & Strategy
  • Performance Analytics
  • Competitive Analysis
  • Brand Communications
  • Public Relations

Language

English
Hindi

Tools

  • HubSpot/ WordPress
  • Google Keywords Planner/ SEMrush/ Moz
  • Microsoft Clarity
  • Google AdWords
  • LinkedIn Campaign Manager
  • Google Analytics
  • Salesforce/ Pardot
  • ChatGPT/ Gemini/ Claude

Timeline

Senior Product Marketing Manager

InFeedo AI
10.2024 - Current

Associate Partner - Inbound Marketing

RateGain
12.2023 - Current

Assistant Manager - Content (Growth)

Netcore Cloud
01.2022 - 12.2023

Senior Associate - Content Marketing

Cvent
06.2018 - 01.2022

Account Executive

Edelman India Private Limited
07.2017 - 06.2018

Account Coordinator

Text100 (Now Archetype)
06.2016 - 07.2017

Assistant Editor

Engineering Watch Magazine
02.2013 - 08.2014

PG Diploma - Marketing & Adverting

Bhartiya Vidya Bhawan

B.A. (hons.) - English Literature

Sri Venkateswara College (DU)

M.A. - Mass Comm. & Journalism

Asian School of Media Studies

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Ashima Jain