Ashima Khajuria

Led B2B content marketing strategy for agency across enterprise clients in fintech, insurance, and technology sectors.
Managed production for brands including Daimler BKK, Mercedes-Benz, Aon, eBay, LBBW Bank, and Mazda. Owned
transformative marketing and communication strategies, product positioning, messaging frameworks, and go-to-market content for complex B2B launches.
•Developed product messaging and positioning, led go-to-market content for launches, created campaign
narratives that drove user acquisition
• Delivered 400+ multi-channel content campaigns (video, social, web, presentations) for clients across insurance,
fintech, and technology sectors
• Built and managed cross-functional production teams (writers, designers, video producers) across time zones,
coordinating delivery for complex B2B product launches
• Led content operations representing 50-75% of agency's video production portfolio
• Established performance standards and creative frameworks that enable consistent quality at scale and alignment
on brand messaging and campaign objectives
• Implemented AI-enhanced content workflows (Runway, Midjourney, Google Veo) across production teams,
improving output efficiency while maintaining enterprise quality standards
• Served as liaison between German stakeholders and international creative teams, partnering across cultural and
language barriers to ensure brand messaging consistency and on-time campaign delivery

Founded a full stack marketing agency specializing in Go-To-Market strategy for fintech, Saas, and consumer tech clients.
Led product launches for startups and multi-channel content execution for marquee brands. Wordpress , Web UI/UX.
Key clients: HDFC Ergo (fintech), Forevermark (luxury), Techno Mobiles (consumer tech), ODA/Coforge (tech),
Sproutlogix (SaaS), Triyo (SaaS), Premas Biotech (biotech), Uncle Tetsu (Japanese Confectionery)
Led end-to-end GTM strategies and product launches for clients delivering integrated campaigns across social
media, video, emails, newsletters and web.
• Partnered with SaaS startup founders (Sproutlogix, Nebory, Go Nuts, Triyo, ODA) as strategic marketing advisor
on positioning, messaging, and content strategy. ODA later acquired by Coforge.
• Built and managed 16-person team including content writers, social media specialists, designers, and video
producers, establishing quality standards and delivery processes that enabled execution
• Managed P&L, client relationships, and operational delivery across 10+ concurrent client accounts, balancing
team growth, resource allocation, and profitability
• Executed multi-channel content campaigns across LinkedIn, Facebook, Instagram, and YouTube, optimizing
performance through GA4 and platform analytics including GA4 event setup, conversion tracking implementation,
and events.
• Established content marketing frameworks, brand guidelines, and operational workflows that enabled scalable
delivery across diverse client portfolios
• Led website strategy and collaborated with designers and developers on UX/UI for marketing websites, ensuring
alignment with brand positioning and conversion objectives

• Facilitated knowledge curation, extraction, and surveillance strategies in practice area.
• Assisted stakeholders by efficiently accessing requisite resources for project needs.
• Implemented processes to enhance effectiveness of resource use in strategy initiatives.