Ashima Mahajan
Faridabad
Summary
- Certified in Google search, display and video advertising
- Amazon advertising certified
- Programmatic Certification- Trade Desk, Media Math & Eskimi
- Managed end to end digital media campaigns across Facebook, Google, LinkedIn and twitter for 10+ clients while working with RepIndia.
Overview
8
8
years of professional experience
Work History
Technical Advisor (Programmatic
PT Yield Marketing Technology
04.2020 - Current
- Independently handling Ad operations for Indonesia, Cambodia, Vietnam and India Market for Eskimi.
- Managing clients – Mercedes Benz, Lenovo, E-commerce (Blibli, Tokopedia, Shopee) Levi’s, burger king, Tobacco, Ministry of Tourism.
- Mankind, Crocs, Amazon Prime.
- Managing end to end Campaigns, optimization, reporting on the Eskimi DSP Platform.
- Conducting Training sessions on programmatic and ESkimi DSP solutions with sales team, agencies and clients.
- Working with 40+ Ad Exchanges.
- Setting up PMP deals, executing campaigns in open exchange through (RTB).
- Post campaign evaluation and recommendation for future campaigns.
- A/B testing;.
- Ensuring Brand Safety & Viewability across campaign with IAB, double verify and MOAT.
- Handling budget of 20-30 crore INR in a month.
Media Buying & Planning Executive
RepIndia
06.2019 - 03.2020
- I managed media planning & buying for clients like Kajaria Tiles, JK paper, Canon, Fab India, Care Hospital, JSW Steel, Adani group, JK Paper & Slurrp farm (d2c e-com), build supply (B2Be-com).
- Executed Paid Campaigns on GDN, google search and paid social.
- I managed execution of the campaigns across all the biddable platforms like Google, Facebook.
- Did detailed reporting and recommendation for future campaign.
Digital Marketing Executive
Online Striker
06.2018 - 05.2019
- Helped clients achieve a strong social media presence by handling day-to-day post promotion and across Facebook, Instagram and Twitter.
- Managed 5+ accounts for SEO on off page.
- Improved website traffic using insights from Google analytics.
- Extensive research on digital behavior insights and trends.
- Analysis of all digital campaigns and post evaluation presentations.
Intern
Times Internet
06.2017 - 08.2017
- Monitored SSP side campaigns and worked with exchanges.
- Reporting and insights for programmatic campaigns.
- Worked on DFP for reporting and campaign analysis.
Education
High School Diploma -
D.A.V Public School
Faridabad03.2015
Associate of Arts - Business Administration
COLLEGE OF VOCATION STUDIES, DELHI UNIVERSITY
New Delhi05.2018
Skills
- Media planning & buying, performance marketing, data driven campaigns optimization, reporting & insights,
- Hand on expertise on Tools: Facebook Ads Manager, Facebook campaign planner, Facebook
- Analytics, SimilarWeb, Google ads, keywords planner, Google Analytics, Twitter and LinkedIn ads
- Manager, Google tags manager (GTM), Amazon advertising (AMS), Flipkart ads, Eskimi DSP
Timeline
Technical Advisor (Programmatic
PT Yield Marketing Technology
04.2020 - Current
Media Buying & Planning Executive
RepIndia
06.2019 - 03.2020
Digital Marketing Executive
Online Striker
06.2018 - 05.2019
Intern
Times Internet
06.2017 - 08.2017
High School Diploma -
D.A.V Public School
Associate of Arts - Business Administration
COLLEGE OF VOCATION STUDIES, DELHI UNIVERSITY
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