Ashima Sharma
Performance Marketing Expert
Shimla
Summary
Results-driven Affiliate Marketing Expert with over 9 years of experience in developing, optimizing, and scaling high-performance affiliate and advertiser partnerships. Proven track record of driving traffic, increasing conversions, and maximizing ROI across diverse verticals including e-commerce, fintech, I-Gaming,Forex and digital media. Skilled in using affiliate platforms like Affise,trackier Cake etc. and MMP platforms like Appsflyer and Branch . Strong communicator and negotiator with a strategic mindset, adept at building long-term relationships with affiliates, influencers, and media partners. Passionate about performance marketing, innovation, and building scalable, revenue-generating ecosystems.
Overview
2026
2026
years of professional experience
Work History
Business Development Manager
Billy Mobile
04.2016 - 1 2018
- Strategic Planning: Develop and implement business development strategies to drive growth and achieve organizational goals.
- Lead Generation: Identify and pursue new business opportunities, including potential clients, markets, and partnerships.
- Relationship Building: Establish and nurture strong relationships with key stakeholders, clients, and partners to foster long-term business collaborations.
- Negotiation and Closing: Negotiate contracts, terms, and agreements to secure new business deals and partnerships, ensuring mutually beneficial outcomes.
- Market Research: Conduct market research and competitive analysis to identify trends, opportunities, and potential challenges in the industry.
- Sales Strategy: Collaborate with sales teams to create and execute effective sales strategies, pipelines, and lead generation tactics.
- Proposal Development: Prepare and present proposals, pitches, and presentations to potential clients and partners to drive business growth.
- Collaboration: Work closely with internal teams, including marketing, product development, and customer service, to align business development efforts with overall company objectives.
Manager-Performance Mobile
SilverPush
01.2018 - 01.2019
- Affiliate Recruitment
- Relationship Management
- Campaign Management
- Performance Monitoring
- Optimization
- Reporting
- Compliance
- Support and Training to Affiliates
- Collaboration with Internal Team and Affiliates
- Market Research
Mobile Head
Icubeswire Technologies
12.2018 - 11.2020
- Develop and Execute Strategy
- Affiliate Recruitment
- Relationship Management
- Performance Analysis
- Campaign Optimization
- Budget Management
- Compliance and Quality Assurance
- Collaboration with Teams
- Reporting and Insights
- Innovation and Trends
- Team Management
Business Head
Tadsmedia Pvt.Ltd.
1 2021 - 11.2023
- Strategic Vision: Define and execute the overall strategic vision and business model for the affiliate marketing company to drive growth and profitability.
- Leadership: Provide strong leadership to guide the company's direction, inspire the team, and foster a positive corporate culture.
- Business Development: Identify and pursue new business opportunities, partnerships, and markets to expand the company's reach and revenue.
- Operational Oversight: Oversee the day-to-day operations of the company, ensuring efficient processes, effective resource allocation, and high performance.
- Financial Management: Manage the company's financial health, including budgeting, forecasting, and financial reporting to ensure profitability and sustainability.
- Affiliate Network Management: Develop and maintain relationships with key affiliates, ensuring the affiliate program is competitive, effective, and aligned with business goals.
- Marketing Strategy: Oversee the development and execution of marketing strategies to enhance brand visibility, attract affiliates, and drive traffic and conversions.
- Innovation: Drive innovation in affiliate marketing practices, leveraging emerging technologies and industry trends to maintain a competitive edge.
- Team Building: Recruit, develop, and retain top talent, building a skilled and motivated team to support the company's growth and objectives.
- Stakeholder Communication: Communicate effectively with stakeholders, including investors, board members, and partners, providing updates on company performance and strategic initiatives.
- Compliance and Governance: Ensure the company adheres to industry regulations, legal requirements, and ethical standards in all business practices.
- Risk Management: Identify potential risks to the business and develop strategies to mitigate those risks, ensuring the company's long-term stability and success.
Business Development Lead
HeHe Mobi
12.2023 - Current
- Identified, recruited, and onboarded high-performing affiliates, publishers, influencers, and strategic partners aligned with brand goals and target markets.
- Negotiated and closed performance-based partnership deals, ensuring favorable terms and sustained ROI across multiple verticals (e.g., e-commerce, forex,entertainment,I-Gaming &fintech).
- Collaborated with cross-functional teams—marketing, product, legal, and analytics—to support campaign execution, attribution tracking, and legal compliance.
- Conducted competitive benchmarking and market research to identify new growth opportunities and stay ahead of industry trends.
- Mentored junior team members and coordinated with agencies to streamline affiliate operations and partner communication.
Education
High School -
Sacred Heart Convent Tara Hall School
ShimlaB.A - Economic Honors
D.A.V. College Chandigarh
Master - Business Administration
Himachal Pradesh University Business School
Shimla, HPSkills
Technical & Platform Skills
Google Ads (Search, Display, YouTube)
UTM Parameter Structuring & Tracking
CRM Platforms (Salesforce, Zoho, Pipedrive)
Data Visualization (Looker Studio, Tableau)
Media Buying Platforms
Performance & Strategy Skills
Paid Media Strategy & Execution
Campaign Budgeting & Forecasting
Customer Acquisition & Retention
ROAS / CAC Optimization
Funnel & Journey Mapping
Attribution Modeling
KPI Definition & Reporting
Lead Generation & Nurturing
Partnerships & Collaboration
Affiliate Program Management
Influencer & Publisher Partnerships
Strategic Media Buying
Cross-functional Team Collaboration
Agency & Vendor Management
Analytical & Creative Skills
Data-Driven Decision Making
Market & Competitor Research
Creative Brief Development
Landing Page Optimization
Performance Auditing & Troubleshooting
Copywriting & Ad Messaging
Affiliations
- Member Of the Dramatics club in the college.
- Star Performer Award received in the month Of September-2018.
- Secured 1st rank in English in school in 10+2 CBSE board examination with 95 marks.
- Co-founder of IMPULSE EVENTS that consist of like-minded students who wanted to bring change in the society by Organizing varies concerts and events.
- Volunteer Writer with Himachal Watcher, a non-profit online portal that focuses on public issues with the Govt. of HP ensuring their fruitful resolution.
Timeline
Business Development Lead
HeHe Mobi
12.2023 - Current
Mobile Head
Icubeswire Technologies
12.2018 - 11.2020
Manager-Performance Mobile
SilverPush
01.2018 - 01.2019
Business Development Manager
Billy Mobile
04.2016 - 1 2018
B.A - Economic Honors
D.A.V. College Chandigarh
Business Head
Tadsmedia Pvt.Ltd.
1 2021 - 11.2023
High School -
Sacred Heart Convent Tara Hall School
Master - Business Administration
Himachal Pradesh University Business School