Ashis Rout

• Develop and implement the overall strategy for the insurance business unit for Karnataka region, aligned with Park+’s mission and goals.
• Led market expansion strategy, sales planning, and marketing initiatives for senior leadership, achieving a 61% increase in sales.
• Assists in interviewing, hiring, orientation, and training of new team members.
• Developed a robust freelance agent’s network, reducing costs and increasing Fast Tag Activation volume by 21%.
• Conducted comprehensive research on competitor products, services, and trends, successfully targeting new territories and capturing 50% of the market share in State Fast Tag activation within three months.
• Drove regional sales growth, including tolls and in-city business, achieving 13% month-on-month growth for activation.
• Work with product team internally to give insights collected from the ground and help to shape them into product features.
• Improved P&L by approximately 25% quarterly through cost optimization and product changes.
• Lead the design and launch of new insurance offerings, ensuring competitive differentiation and user satisfaction.
• Managed the FASTag issuance program across 5 channels, activating approximately 1.8 lakh Tags monthly and generating a Gross Merchandise Value (GMV) of around 4 crore INR monthly.
• Collaborated with cross-functional teams to create collateral and banners, resulting in a 98% success rate for customer app installations.
• Ensuring compliance with regulatory requirements and maintain high standards of service delivery, reducing fake activations by 93%.

• Developed and executed joint business plans with vendors, achieving revenue growth and market share expansion objectives.
• Negotiated favourable contracts, securing long-term partnerships with key accounts.
• Defining program requirements and process improvement initiatives using data and metrics to determine improvements.
• Looking after Order fulfilment, deep diving cancellations done on buyers and seller’s end. Own and manage integration of portfolio of sellers being launched through franchisee channel.
• Developed the GTM strategy for merchant acquisition in the unorganized marketplace for Amazon Pay UPI in Bangalore, Kolkata & Hyderabad acquiring 1.7L merchants during three-month pilot.
• Maintain relationships, resolve escalations and ensure smooth operations in coordination with the counterparts of allocated franchisee partners in Tier 1 & 2 cities.
• Build effective working relationships with your Sellers; be a trusted advisor and a business advocate.
• Effectively managed stakeholders at various organizational levels, establishing processes, program management, and schedules.
• Streamlined and automated the Field Operations Staff (FOS) interview process through a digital interviewing and assessment platform, conducting approximately 7,000 interviews.
• Managed third-party agencies and vendors to ensure robust manpower supply for smooth business operations.
• Performed monthly sales forecasting and market benchmarking to determine accurate performance levels.
• Manage Selling Partner needs and monitor complexity through efficient resource allocation of Account Managers.
• Monitored seller satisfaction survey results to analyse both positive and negative feedback trends. Established improvement plans and managed expectations with Account Managers accordingly.
• Set short-term and long-term goals for online sales growth, customer acquisition, and retention.
• Identify market trends, customer needs, and competitive landscapes to inform strategic decision-making.
• Focus on providing a seamless and positive customer experience to enhance customer satisfaction and loyalty. Monitor customer feedback and address any issues promptly.

• Analysed customer buying trends, market conditions, and competitor activities to adjust strategies and meet sales goals.
• Oversaw office operations to maintain compliance with company standards, ensuring a smooth and efficient store environment.
• Managed a portfolio of 6 premium customers, generating a quarterly revenue of 38 Lacs.
• Conducted training sessions for sales associates, enhancing their understanding of product specifications, sales incentives, and effective selling techniques, resulting in a notable increase in customer satisfaction ratings.
• Expanded territories through customized mentoring, operational streamlining, and the cultivation of personalized business relationships.

• Developed and launched the VMEdu platform, an innovative online marketplace that connects content experts with global training providers for professional certification courses.
• Created customized proposals that secured client commitment and fostered long-term loyalty.
• Designed and executed revenue models, process flows, operations support, and customer engagement strategies to enhance business performance.
• Doubled lead funnel size by implementing new sales and account management processes.
• Spearheaded CRM adoption, increasing adherence by 30% within two months.
• Exceeded sales quotas and significantly increased profitability by implementing a highly effective sales strategy and conducting comprehensive business planning.
• Improved efficiency and effectiveness by restructuring the VMEdu Authorized Training Partner business in Southwest USA, Europe, and India, leading a team of 7 sales managers and a 5-member lead generation team.

• Recruited, trained, and developed a high-performing sales team of 21 Front Liners and 3 Territory Managers on new products and services.
• Conducted regular performance reviews and devised strategies to enhance sales results.
• Collaborated with the service department to streamline post-sales operations and installations by ensuring timely stock ordering and client servicing.
• Managed key accounts to improve service quality and upsell AMC packages ensuring branch compliance with all relevant laws and regulations.
• Developed and executed monthly team action plans, monitoring progress to ensure objectives were achieved.

• Skilfully identified new sourcing streams through various channels and products, while diligently monitoring competitor activities such as schemes, programs, launches, and deal wins.
• Generated business opportunities and ensured portfolio profitability in the assigned region.
• Acted as the Single Point of Contact between clients and the technical team for the renewal of Annual Maintenance Contract (AMC) contracts.
• Developed and executed sales plans, which included prospecting, cold-calling, and lead generation.
• Prepared and submitted sales reports, forecasts, and other documentation as required to facilitate informed decision-making processes.