Summary
Overview
Work History
Education
Skills
Websites
Social Engagements
Certification
INTERNSHIPS
Timeline
Generic

ASHISH AGARWAL

Noida

Summary

Proven leader in buying and merchandising, excelling in vendor relations and revenue management. At Aditya Birla Fashion and Retail Pvt Ltd, I spearheaded operations for 25 brands, significantly enhancing market competitiveness and achieving an 80cr revenue milestone. Recognized for strategic promotional planning and analytical prowess, I consistently drive business growth and operational excellence.

Overview

12
12
years of professional experience
1
1
Certification

Work History

Manager Buying – The Collective

Aditya Birla Fashion and Retail Pvt Ltd
Bangalore
03.2023 - Current

Business Management -: for 20 MBO’s (80cr revenue)

Categories: Watches, Fragrances, Sunglasses, and Leather Accessories.

Efficiently handled 25 brands, overseeing operations with 8 domestic partners and International Accessories business.

  • Buying and Replenishment.
  • Projected Sales and Sell-Through Monitoring.
  • Effective Discounting
  • Plan Seasonal OTB.
  • Onboarding of new brands.
  • Margin Negotiations.
  • Periodic return of Old stocks to Vendors

Conducted regular market visits to analyze competition's product offerings, price points, and promotions.

Got awarded with certificate of excellence in Fast Starter Category across ABFRL verticals.

Sr. Manager - Buying and Planning

Kazo India Pvt Ltd
Noida
09.2022 - 02.2023

Managed operations for 55 EBOs and 101 SIS locations, generating revenue of 110-120 crore.

  • Analyzed sell-through rates, average selling prices, and margin targets to forecast buying volumes.
  • Conducted monthly reviews and proposed dynamic action plans to boost business.
  • Review Promotions on weekly basis and plan exit strategy for Non-Moving products
  • Managed team of two merchandisers and planners.

Deputy Manager- Planning

Reliance Retail
Noida
07.2021 - 08.2022

Analyzed sales, discounts, and category-wise business share for 470 stores generating approximately 1,100-1,200 crore in revenue across 2 formats.

  • Replenished and Managed allocation of stocks to ensure 100% fill rate
  • Monitored option-level sell-through and ROS tracking.
  • Coordinated inventory distribution to support launch of 15 new locations.
  • Weekly development of Sales reports, Promo performance reports for each store
  • Prepare weekly promotion plans through analyzing Margins, inventory levels and targeted gross Margins

Sr. Manager - Buying & Merchandising

Ethos Limited
Delhi
01.2017 - 04.2021

Directed business growth, inventory, and profitability for Swatch group and LVMH brands, and handling business of 180 crore.

Longines, Rado, Tissot, Hublot, Breitling, Tag Heuer.

  • Lead planning and budgeting for import buying.
  • Identified aged stock and reduced dead stock by 15% to 20%.
  • Increased store revenue by 1-2 crores through the sale of visual spaces.

Got awarded with Star performer of the year 2017-18 for independent decision making & Innovation.

  • Execution of Deemed Credit billing of 25K SKU's leading to profit of 13.5 Cr
  • Reduction in trade incentive variances by 72% in Q2 followed by additional reduction of 14% in Q3

Got Promoted as Senior Manager in the year 2019-20 for increasing business growth.

Senior Executive-Retail Planner

Benetton India Pvt Limited
Gurgaon
06.2015 - 05.2016

Developed buying plans for men's, ladies', and kids' sections across 270 locations.

  • Analyzed season sell-through and category contributors, identifying slow-moving items.
  • Replenished and rotated stock to maximize sell-through.
  • Developed seasonal OTB and sales forecasts for each store and category.
  • Conducted MRP grid-level analysis to develop seasonal option plan.
  • Developed and managed discount structures to optimize seasonal sales.

Production Leader Supply

Decathlon Sports India
Kanpur
04.2014 - 06.2015

Coordinated business activities worth 18.25 crore in the heavy stitching domain.

  • Maintained on-time delivery performance at 95% or higher.
  • Forecasted supplier capacity and component availability.
  • Created and executed production plans.
  • Optimized stock management through careful evaluation of vendor performance.
  • Devised supply methods to minimize lead times, decrease costs, and ensure maximum availability.

Awarded the Fastest SPL Award worldwide by Decathlon for significantly cutting model lead times.

Merchandiser

Impulse International Pvt Limited
06.2013 - 03.2014

Handled the supply chain of five suppliers, 10 crore of business with European buyers (Esprit, Mexx, and Allen Solly).

  • Supervised end-to-end product lifecycle processes, meeting set yearly goals.
  • Allocated capacity based on seasonal forecasts to ensure timely product delivery.
  • Streamlined processes by eliminating redundancies, boosting business development by 12%.

Education

Retail

National Institute of Fashion Technology
Delhi
01.2013

B.Tech - Mechanicals

Guru Premsukh Memorial college of Engineering
Delhi
01.2010

Class XII - CBSE

Green Fields Public School
01.2006

Class X - CBSE

Green Fields Public School
01.2004

Skills

  • Buying and replenishment
  • Vendor relations
  • Business analysis
  • Revenue management
  • Margin negotiations
  • Promotional planning
  • Sales forecasting
  • Market analysis
  • Inventory management

Social Engagements

  • Got Associated with STAMP (Skill training association under PMVY) for providing retail trainings on Monthly basis.,
  • Participated in design contest organized by Maruti Suzuki in NIFT, New Delhi.,
  • Member of Eco Club and participated in Nukkad Natak (2004), Host by Echo Club.

Certification

  • Rado and Tissot Specialist Trainer– Got certified based on Brand products, Materials and visual Merchandising techniques.
  • E-Commerce – Introduction to Internet Marketing Strategies for Business from Alison Educations- online learning

INTERNSHIPS

  • Worked at Jabong.com in Men’s category Buying Department. (14 weeks)
  • Interned at TCNS Pvt Ltd on Shop floor. (12 weeks).

Re-engineering (Shop Floor) – Reduced lead time by cutting down operations
increasing productivity by 40%.
Automated Packing System – Developed a prototype to enhance efficiency with minimal cost investment

  • Interned at Indian Railways in Diesel Locomotive workshop understanding the functioning of a locomotive engine
  • Completed Industrial training in Machine shop at Bharat Electronics Limited. Managed placement related activities for final year batch of students by handling top portfolio

Timeline

Manager Buying – The Collective

Aditya Birla Fashion and Retail Pvt Ltd
03.2023 - Current

Sr. Manager - Buying and Planning

Kazo India Pvt Ltd
09.2022 - 02.2023

Deputy Manager- Planning

Reliance Retail
07.2021 - 08.2022

Sr. Manager - Buying & Merchandising

Ethos Limited
01.2017 - 04.2021

Senior Executive-Retail Planner

Benetton India Pvt Limited
06.2015 - 05.2016

Production Leader Supply

Decathlon Sports India
04.2014 - 06.2015

Merchandiser

Impulse International Pvt Limited
06.2013 - 03.2014
  • Rado and Tissot Specialist Trainer– Got certified based on Brand products, Materials and visual Merchandising techniques.
  • E-Commerce – Introduction to Internet Marketing Strategies for Business from Alison Educations- online learning

Retail

National Institute of Fashion Technology

B.Tech - Mechanicals

Guru Premsukh Memorial college of Engineering

Class XII - CBSE

Green Fields Public School

Class X - CBSE

Green Fields Public School
ASHISH AGARWAL