Ashish Agrawal
Gurgaon
Summary
A persuasive and skilled professional with over 23 years of rich experience in Sales & Marketing, Business Development, Team & Channel Management & Relationship Management. Currently associated with HP Inc. as Zonal Sales Manager with hands-on managerial experience and professional experience in leading Regional Managers and Channel Managers. Excelling in a team-oriented environment involves delivering marketing solutions to add significant value to the organization. Deft in handling relationships for running successful business operations & developing procedures/service standards for business excellence. Experienced in handling all sales & marketing activities, analyzing market trends, and establishing healthy & prolonged business relations with clients. Strong analytical skills complemented by a passion for achieving high quality at work, with strong mentoring & relationship management skills. Strong organizer, motivator, and team player with a successful track record in thorough implementation to handle diverse market dynamics.
Overview
24
24
years of professional experience
Work History
National Sales Manager
HEWLETT PACKARD
11.2021 - Current
- Expand Market share in SMB & Large businesses
- Grow revenue of Value Channel, Top Amplify Partners of country
- Drive Dominant Leadership of HP Inc in IDC
- Onboard ISV/OEM partners to build industry-specific solutions
- Drive Account acquisition through Channel Partners
- Implement strategic initiatives to drive growth in untapped markets
- Nurture internal and Partner sales teams to differentiate HP’s Value Proposition to the customer
- Implement strategic initiatives for ease of doing business
- Key Deliverables:
Zonal Sales Manager West
HEWLETT PACKARD
11.2018 - 10.2020
- Directed and developed a team of employees to gain market share and grow revenue with a healthy gross margin for PC Business for West Zone, comprising Mumbai, Pune & ROM, Goa, Gujarat, MP, CG, Rajasthan
- Managed and grew commercial channel organization and profitable revenue in the SMB/Mid Market Segment for PC Business
- Focused on Partner Loyalty and built a coverage strategy to achieve the goal of channel expansion and share gain
- Managed and mentored team of Regional Managers and Channel Managers
- Key Deliverables:
Zonal Sales Manager
HEWLETT PACKARD
11.2012 - 10.2018
- Directed commercial channel & enterprise Go to market for Printing & Personal Systems Group; developed SMB coverage model in Gujarat, MP & Rajasthan comprising of geo expansion in upcountry locations & mid-market reach across the zone
- Devised strategy to set the direction for growth in channel business; created channel loyalty to ensure consistent and profitable growth
- Drove revenue & margin growth plans for the Zone with the help of 6 Partner Manager Teams
- Drove both Transactional & Large Project revenue stream models through Channel Partners
- Specialities: Extensive strategic level sales management experience in the whole pyramid comprising of Commercial Channel, SMB & Enterprise segments through both Direct as well as Indirect (channel) coverage models
- Key Deliverables:
Regional Sales Manager
HEWLETT PACKARD
08.2010 - 10.2012
- Spearheaded a business of around $25 million (INR 125 cr) through a set of distributors and Channel Partners for indirect business and direct institutional sales
- Achieved profitable growth through strategic decisions in a competitive, low-margin market.
- Retained top talent through innovative acquisition strategy, team building, and people skills
- Focused on demand generation for all the product ranges of PSG (Desktops, Laptops, Workstation, Thin client)
- Developed and managed commercial channel from end to end; drove channel growth and cleared articulation of company vision and objective
- Key Deliverables:
- Significant Highlights:
- Registered 30% growth on a half-on-half basis
- Removed structure deficiencies and created a robust regional structure to develop business opportunities and drive future growth
Partner Business Manager
HEWLETT PACKARD
11.2007 - 07.2010
- Managed overall commercial PC business for the Gujarat region through channel partners comprising partners, SIs & OEMs, business planning, forecasting, and deciding product mix and sales strategy for new geographies
- Directed business development strategies
- Instrumental in setting up the distribution business model to improve the coverage in the upcountry market and develop the acquisition customer and partner strategy
- Key Deliverables:
Mid Market - Team Lead
HEWLETT PACKARD
11.2005 - 10.2007
- Formulated and implemented a market strategy to drive mid-market sales and upcountry sales for Personal Systems Group (PSG) Products in Gujarat
- Directed Sales team and drove sales in mid-market and upcountry space
- Developed and executed end customer activities in mid-market and upcountry to drive growth in the segment
- Improved Total Customer Experience (TCE) through Partners and Total Partner Experience (TPE)
- Key Deliverables:
Area Sales Manager
HEWLETT PACKARD
05.2003 - 10.2005
- Managed Commercial Channel Business for Solution Partner Organization (SPO) within HP - SPO was responsible for delivering sales of PCs, Printers, Servers, and Storage & Networking Products through a partner network
- Key Deliverables:
- Significant Highlights in Hewlett-Packard:
- Felicitated with Asia Pacific in Japan "Winner Summit" Award – the most prestigious international award in HP
- Awarded “Best Zone Award - West 3", 2014 – out of 10 zones
- Received Best Individual Contribution Award in 2008 – country level award
- Awarded “Best Game Changer Award”
- Awarded “Best Partner Manager Award”
Business Development Manager
XCORT MICRO SYSTEMS, Vadodara, India
06.2001 - 04.2003
- Spearheaded entire Business Development operations, including CRM, Key Account Management, Client Acquisition, etc.
- Managed large enterprise customers
- Drove complete solution and PC portfolio for various OEMs; integral role in the growth of revenue of all such key accounts; delivered margins to the company
- Key Deliverables:
Education
Post Graduate Diploma - Business Administration (Sales and Marketing)
Welingkar Institute
07.2019
M.Sc. - Electronics and Communications Engineering
Saurashtra University
01.2001
B.Sc. - Electronics and Communication
Narmada College of Science & Commerce
01.1999
Skills
- Pre-Sales
- ISV/OEM Partnership
- Channel Partner Management
- Sales & Marketing
- Project Management
- Solution Selling
- Business Development
- Business Strategy Planning
- Team Management
- Sales Management
- Customer Relationship Management
- Key Account Management
- Market development
- Forecasting
ADDITIONAL INFORMATION
Languages known: Hindi, English
Affiliations
- Leadership Excellence Accelerated Program by PWC India, 2018 only the top talent in the country is nominated for the program
- Nominated as Elite PBM of India, and represented the country at Indonesia in 2013
Timeline
National Sales Manager
HEWLETT PACKARD
11.2021 - Current
Zonal Sales Manager West
HEWLETT PACKARD
11.2018 - 10.2020
Zonal Sales Manager
HEWLETT PACKARD
11.2012 - 10.2018
Regional Sales Manager
HEWLETT PACKARD
08.2010 - 10.2012
Partner Business Manager
HEWLETT PACKARD
11.2007 - 07.2010
Mid Market - Team Lead
HEWLETT PACKARD
11.2005 - 10.2007
Area Sales Manager
HEWLETT PACKARD
05.2003 - 10.2005
Business Development Manager
XCORT MICRO SYSTEMS, Vadodara, India
06.2001 - 04.2003
M.Sc. - Electronics and Communications Engineering
Saurashtra University
B.Sc. - Electronics and Communication
Narmada College of Science & Commerce
Post Graduate Diploma - Business Administration (Sales and Marketing)
Welingkar Institute
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