Ashish Anand

I bring over three years of experience as a seasoned professional skilled in profit and loss management, corporate strategy development, stakeholder relations, and growth planning. My expertise lies in leveraging data analysis and strategic insights to drive revenue growth and streamline business operations. I have a proven track record in Go-to-Market event coordination, category management, digital marketing, and consumer insight analysis. Additionally, I excel in performance marketing, growth marketing, multivariate data analysis, and research methodologies. I am known for delivering measurable outcomes and successfully leading cross-functional teams to surpass challenging goals.

- Over three years of experience as a seasoned professional:
- Skilled in corporate strategy development
- Experienced in stakeholder relations and growth planning
- Expertise in leveraging data analysis and strategic insights
- Drives revenue growth and optimizes business operations

- Proven track record in:
- Go-to-Market event coordination
- Category management
- Digital marketing
- Consumer insight analysis

- Proficient in:
- Performance marketing
- Growth marketing
- Multivariate data analysis
- Research methodologies
- Known for delivering measurable outcomes
- Successfully leads cross-functional teams to achieve ambitious goals

Skills:

- Data Visualization

- Tableau

- Data Analysis

- Content Management

- Content Strategy

- Digital Marketing

- Stakeholder Management

- Vendor Management

- Relationship management

- Influencer Marketing

- YouTube

- YouTube Analytics

- Market Analysis

- Marketing Strategy

- Strategic Planning

- Go-to-Market Strategy

- Social Media Marketing

- Creative Content Creation

- Google Sheets, Microsoft Excel

As an Operations Associate at Unacademy, I have managed multiple YouTube channels, focusing on SEO, YouTube operations, social media marketing, creative design, and digital marketing

Professional Experience:
- Managed multiple YouTube channels, specializing in SEO, YouTube operations, social media marketing, creative design, and digital marketing strategies.
- Developed engagement strategies to enhance user interaction with content.
- Compiled comprehensive reports on key performance metrics for content pieces.
- Created original content across various platforms including blog posts, product descriptions, and social media.
- Conducted thorough keyword research to optimize SEO performance of webpages.
- Edited and proofread articles prior to publication, ensuring adherence to quality standards.
- Implemented systems to track content performance against established goals.
- Supported event planning initiatives for new product and service promotions.
- Collaborated with external vendors on multimedia projects such as video production and podcasting.
- Researched industry trends to inform content strategy decisions.
- Monitored website analytics to identify areas for content improvement.

- Contributed to the development of content guidelines and best practices.
- Produced multimedia content including videos and podcasts to enhance user engagement.
- Managed content calendars, ensuring timely publication of articles and posts.
- Analyzed competitor content and strategies to identify optimization opportunities.
- Facilitated content workshops and training sessions for team members.

Achievements:

• Managed Growth: Oversaw the growth and management of four major categories: UPSC, CAT, CLAT, and GATE & ESE.
• Subscriber Growth: Built a distribution of 3M, 2M, and 2M subscribers for UPSC, CAT, CLAT, and GATE & ESE respectively by driving content creation through 200+ experienced educators throughout India, launching new channels, and implementing promotional/marketing strategies.
• Strategic Planning: Planned the strategic launch of academic courses, test series, and other paid services to drive revenue growth.
• Collaboration: Worked closely with the performance marketing and marketing teams to devise strategies and reach target audiences.
• Content Development: Collaborated with 200+ educators to develop content and promotional plans, powering the growth of subscribers, views, new learners, and paid users.
  
  Skills:
  - Proficient in YouTube Analytics and YouTube Studio for channel management.
  - Experienced in YouTube marketing strategies.
  - Skilled in Canva and Figma for graphic and creative design.
  - Strong grasp of Search Engine Optimization (SEO) techniques.
  - Knowledgeable in digital marketing practices.

• Maintained accurate records of all activities performed throughout internship period.
• Assisted with event planning, support and execution of virtual and in-person engagements.
• Helped maintain applicant tracking systems and recruiting metrics.
• Implemented strategies to take advantage of new opportunities.
• Oversaw quality control to identify inconsistencies and malfunctions.
• Organized client meetings to provide project updates.
• Created plans to propose solutions to problems related to efficiency, costs or profits.
• Tracked project schedules and encouraged teams to complete tasks on time while staying on budget.
• Utilized document management system to organize company files, keeping up-to-date and easily accessible data.
• Monitored operations and reviewed records and metrics to understand company performance.
• Assessed company operations for compliance with safety standards.

As a Customer Care Executive, I excel in delivering exceptional service and support to customers. With a strong focus on resolving inquiries and issues promptly, I leverage effective communication skills to build positive relationships and ensure customer satisfaction. I am proficient in handling a wide range of customer interactions, including inquiries, complaints, and feedback, while maintaining professionalism and empathy. Skilled in using customer relationship management (CRM) systems and adept at multitasking, I consistently meet and exceed service goals to contribute to the overall success of the organization.

- Provide excellent customer service and support through various channels such as phone, email, and chat.
- Resolve customer inquiries, issues, and complaints in a timely and effective manner.
- Build and maintain positive relationships with customers to ensure satisfaction and loyalty.
- Utilize customer relationship management (CRM) systems to record interactions and manage customer data.
- Demonstrate strong communication skills, including active listening and empathy.
- Collaborate with internal teams to address customer needs and improve processes.
- Continuously strive to enhance product knowledge and customer service skills through training and development opportunities.

A Process Associate plays a key role in ensuring the efficiency of business operations by executing and monitoring processes according to established standards. They collaborate with teams to streamline workflows, analyze data for insights, and propose improvements. Strong communication skills are essential for coordinating with stakeholders and addressing operational issues promptly. Process Associates contribute to enhancing productivity and maintaining operational excellence through continuous improvement initiatives.

- Execute and monitor business processes to ensure efficiency and adherence to standards.
- Collaborate with teams to streamline workflows and identify areas for improvement.
- Analyze data to gain insights and propose solutions for process optimization.
- Communicate effectively with stakeholders to gather requirements and address operational issues.
- Contribute to maintaining operational excellence through continuous improvement initiatives.