Ashish Tiwari
Senior Solutions Architect
Mumbai
Summary
Dynamic Senior Solutions Architect at Contentstack with over 10 years of expertise in customer engagement, partner enablement, and web and CMS development. Proven success in designing scalable solutions that drive digital transformation and deliver innovative enterprise-grade content and commerce platforms. Strong background in UI/UX engineering, combined with extensive hands-on experience in Angular, React, and modern web technologies, ensures the creation of impactful user experiences. Committed to leveraging technical acumen and strategic vision to propel organizations forward in an ever-evolving digital landscape.
Overview
11
11
years of professional experience
3
3
Language
Work History
Senior Solutions Architect
Contentstack
12.2020 - Current
- Leading solution architecture for enterprise CMS implementations within MACH ecosystem.
- Designed and delivered integrations with AI-based personalization, automation, and analytics tools.
- Partnered with global clients to define technical roadmaps for digital transformation.
- Driving adoption of headless CMS solutions enabling omnichannel content delivery.
- Collaborated with cross-functional teams to align solutions with business goals.
- Optimized application performance through cloud migration strategies, resulting in increased scalability and reduced operational costs.
- Collaborated with cross-functional teams to ensure seamless integration of new systems.
- Streamlined software development processes by implementing agile methodologies, enhancing project efficiency and reducing time to market.
- Aligned IT solutions with business objectives by collaborating closely with stakeholders to understand their unique needs and requirements.
- Implemented disaster recovery plans that ensured minimal service disruptions during unforeseen events or system failures.
- Managed vendor relationships to ensure seamless integration of third-party solutions into existing systems architecture.
- Standardized coding practices across development teams, promoting consistency in code quality and minimizing potential errors during deployment phases.
- Provided technical leadership during critical system migration projects, ensuring minimal downtime and seamless transitions for endusers.
- Collaborated with sales teams to support pre-sales activities, providing technical expertise during client presentations and negotiations.
- Oversaw the design of robust IT infrastructure, enabling seamless data transfer between interconnected systems while maintaining high availability standards.
- Developed customized software applications for clients across various industries, driving revenue growth and expanding the company''s portfolio.
- Enhanced user experience by designing intuitive interfaces for web applications, boosting customer engagement rates.
- Transformed legacy systems through modernization initiatives that resulted in improved functionality while reducing maintenance overhead costs.
- Created detailed architecture documentation that facilitated effective communication among stakeholders throughout project lifecycles.
- Conducted comprehensive system audits to identify areas for improvement, leading to enhanced security measures and optimized performance.
- Evaluated emerging technologies and recommended strategic investments to drive business growth and maintain a competitive edge.
- Spearheaded technology innovation initiatives to stay ahead of industry trends and maintain a competitive edge in the marketplace.
- Led cross-functional teams to deliver complex IT solutions on schedule and within budget, ensuring client satisfaction and repeat business.
- Mentored junior architects and developers, fostering a culture of continuous learning and skill development within the team.
- Provided 2nd and 3rd level technical support and troubleshooting to internal and external clients.
- Wrote and maintained custom scripts to increase system efficiency and performance time.
Manager – IT / Product Manager (UI Development)
Mahindra Logistics
01.2019 - 01.2021
- Led development of Warehouse Management System (WMS) automating inbound-outbound processes.
- Managed a team of 6 developers, ensuring delivery of scalable Angular-based UI solutions.
- Interfaced with business stakeholders for requirement analysis and UX improvements.
Module Lead – UI Development
Persistent Systems
01.2018 - 01.2019
- Developed Telecom Data Analysis platform handling protocol-based data visualization.
- Performed impact analysis, requirement gathering, and led Angular-based module development.
Software Engineer – UI Developer
EarlySalary.com
01.2017 - 01.2018
- Built Loan Approval Dashboard enabling underwriting teams to streamline loan processing.
- Designed UX-centric loan applications using React JS, HTML, CSS, JavaScript.
Application Experience Specialist – UI Developer
Talkd Inc
01.2016 - 01.2017
- Developed analytics portals for sales agent tracking with React and React Native.
- Implemented location-based dashboards with role-based access control.
UI Developer
Wincito Tek Solution
01.2015 - 01.2016
- Created responsive portals for fintech and e-commerce applications.
- Built marketing websites using WordPress, WooCommerce, and React-based dashboards.
Education
Bachelor of Engineering - Information Technology
DKTE College of Engineering, Shivaji University
01.2015
Skills
Content Management Systems (CMS) – Headless & Enterprise-grade
MACH Architecture (Microservices, API-first, Cloud-native, Headless)
AI-driven Personalization & Automation
Integration of Martech & Enterprise tools
Web Application Development (React, Angular, JavaScript, HTML, CSS, SASS)
Solution Architecture & Technical Leadership
Agile Methodologies & CI/CD Practices
Stakeholder Engagement & Requirement Analysis
Accomplishments
- Bravo Team Award – On-time Quality Product Delivery (2018)
- Winner – National Level Web Design Contest (2015)
Additional Professional Highlights
- Extensive experience in customer and client engagement across post-sales, pre-sales, and partner enablement within Contentstack.
- Strong sales and communication skills to effectively collaborate with enterprise-level prospects, customers, and partners.
- Delivered a YouTube Live webinar on 'Automated Content Modeling and Content Type Sync Solution' as part of the #ContentstackPulse series.
- Successfully led AI Accelerator programs for enterprise clients , driving automation, productivity, and content quality improvement.
- Acted as Automation Hub Subject Matter Expert (SME), providing feedback on product features and leading solution enablement sessions.
- Spearheaded multiple enterprise-grade use case solutions including Google Sheet Integration, Find & Replace tool, Workflow Dashboard App, Migration Scripts (Contentful, WordPress, Sitecore to Contentstack), Multi-stack Communication, and Live Preview Starter Apps.
- Collaborated with pre-sales teams to deliver tailored demos and PoCs for high-value clients such competing directly with other CMS in sales cycles.
- Conducted Content Modeling review training, aligning customer requirements with API optimization best practices.
- Provided re-architecture support during renewal cycles, enabling major customers to optimize stack usage and reduce infrastructure costs while adhering to Contentstack's fair use policy.
- Solutions deliver multi-region expansion projects and train new customer teams during renewals.
- Supported global recruitment efforts by interviewing candidates in India and Europe, and represented Contentstack in leadership capacity during college campus hiring events in Bangalore and Pune.
- Acted as a bridge between customer support and engineering by leading escalation calls, ensuring customer concerns were addressed effectively.
Timeline
Senior Solutions Architect
Contentstack
12.2020 - Current
Manager – IT / Product Manager (UI Development)
Mahindra Logistics
01.2019 - 01.2021
Module Lead – UI Development
Persistent Systems
01.2018 - 01.2019
Software Engineer – UI Developer
EarlySalary.com
01.2017 - 01.2018
Application Experience Specialist – UI Developer
Talkd Inc
01.2016 - 01.2017
UI Developer
Wincito Tek Solution
01.2015 - 01.2016
Bachelor of Engineering - Information Technology
DKTE College of Engineering, Shivaji University