Ashish Bagri

Key Responsibilities:

Customer Relationship Management:

Develop and implement CRM strategies to improve Times of India Digital Application customer engagement, retention, and satisfaction.
Manage the customer lifecycle and create a seamless user experience.
User Reviews Management:

Monitor and analyze customer reviews and ratings to identify trends and areas for improvement.
Respond to user reviews, addressing concerns, feedback, and inquiries.
Collaborate with the content and product teams to make data-driven improvements based on user feedback.
Email Marketing:

Develop and execute email marketing campaigns to engage and retain customers.
Create and manage email templates, content, and delivery schedules.
Monitor email campaign performance, analyze results, and optimize strategies.
Customer Data Analysis:

Utilize customer data to segment the user base and tailor communication and engagement strategies.
Use data analytics to track customer behavior and preferences, providing insights to enhance the customer journey.
Automation and Personalization:

Implement marketing automation to enhance the personalization of email campaigns.
Develop dynamic content and personalized recommendations to increase customer engagement.

Create and present regular reports on CRM performance, including customer engagement, retention, and ROI.
Compliance and Data Protection:

Ensure compliance with data protection regulations and industry best practices in email marketing.

OEM Stores Key Responsibilities:

Developer Portal Management:

Manage the OEM developer portal, ensuring that it is user-friendly, up-to-date, and aligned with the needs of OEMs.
Collaborate with cross-functional teams to gather and organize technical documentation, APIs, SDKs, and other resources for developers.
Developer Support:

Provide support to OEM developers, addressing their inquiries, issues, and feedback promptly and professionally.
Collaborate with technical support teams to troubleshoot and resolve technical issues.

Documentation and Resources:

Ensure that comprehensive and accurate technical documentation is available on the developer portal.
Manage version control and update processes for technical documentation.
Security and Compliance:

Implement and maintain security measures to protect sensitive information shared on the portal.
Ensure compliance with relevant data protection and security regulations.

Analytics and Reporting:

Monitor developer portal usage, gather analytics, and prepare regular reports on developer engagement, feedback, and areas for improvement.
User Experience (UX):

Continuously improve the UX of the developer portal to enhance user satisfaction and ease of use.

Technical Knowledge:

Stay updated on industry trends, technological advancements, and best practices in API integration and developer support.

Partnerships Key Responsibilities:

Lead Identification:

Research and identify potential leads within the advertising industry, including brands, agencies, and advertisers.

Outreach and Engagement:

Initiate and maintain outreach to potential leads through various channels, including email, phone, social media, and networking events.
Engage leads in meaningful conversations to understand their advertising needs and challenges.
Lead Qualification:

Qualify leads based on their potential as prospects for our advertising solutions.
Assess the readiness and willingness of leads to engage in advertising campaigns.

Database Management:

Maintain an organized database of leads, including contact information, interactions, and lead status.
Regularly update and clean the lead database to ensure accuracy.

Collaboration with Sales Team:

Collaborate with the sales team to ensure a seamless handover of qualified leads for further nurturing and conversion.

Reporting and Analytics:

Generate reports and analytics related to lead generation activities and performance.
Use data-driven insights to refine lead generation strategies.

Market Research:

Stay updated on industry trends, competitors, and emerging opportunities within the advertising sector.

Networking:

Attend industry events, trade shows, and conferences to expand the network and identify potential leads.

Sales Support:

Provide support to the sales team with materials and information needed for lead follow-up.