Summary
Overview
Work History
Education
Skills
Accomplishments
Timeline
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Ashish Bhardwaj

Regional Sales Manager
Ludhiana

Summary

Over 12+ years of career dotted with impactful roles in Sales, Marketing, Business Development and Distribution in leading Logistics,FMCG & Pharma companies. Proven track record of achieving /exceeding targets, developing markets & improving market share in the region. Currently working as Regional Sales Manager & having excellent record of meeting company-defined quotas through exceptional sales strategy. Mentors employees to develop top-performing team members.

Overview

13
13
years of professional experience
5
5
years of post-secondary education
3
3
Languages

Work History

Regional Sales Manager

Delhivery Ltd
Ludhiana
10.2021 - Current

• Handling territory of entire Punjab, Chandigarh & Himachal Pradesh.

• Looking after the Full Truck Load (FTL) & Part Truck Load(PTL), Logistics business for the region & providing Logistics solutions to the clients.

• Identifying new business opportunities by identifying prospects and evaluating their position in the industry; researching and analyzing sales options.

• Developed North region Market from scratch in FTL business & reached to a revenue of 1cr+ per month within 6 months.

• Selling B2B logistics products by establishing contact and developing relationships with key decision makers & recommending solutions.

• Managing large accounts of the region ranging from various segments like Steel,Paper,FMCG, Plywood,Pharma etc. and help in reducing their overall logistics cost,responding to escalations, regular business review meetings and maintaining performance matrices & also recommending service improvements

• Developing new client & retaining the business of existing clients & achieved a monthly average growth of 15% from these clients.

• Maintaining quality service by establishing and enforcing organization standards.

• Having regular communication with internal key stakeholders & key persons in top management

• Travelling for new prospects.

Regional Business Development Manager

International Marketing Corporation Pvt Ltd.(IMC)
Ludhiana
03.2018 - 09.2021

· Looking after area of J&K, Punjab, Haryana, Chandigarh & Delhi..

· To Formulate, Develop and Execute Regional business strategy to achieve revenue and P&L goals

· Joined the company as manger & got promoted twice in these 3 year’s first to senior manager & currently to RBDM.

· Company deals in various categories like FMCG products range, Juices & beverages, Cosmetics range, Health care & Pharma products, home care & personal care products.

· Managing key accounts of Top 206 leaders of the company, working as bridge between these top leader’s & management.

· To lead & coach the team for the region (2 Assistant managers, MIS coordinators, 5 Area managers)

· Responsible for sales generation & monthly sales target achievement of my region through 8 C&F and 450 plus tehsil distributor’s (TD)

· Lead to YOY growth of 20% for the region in past 3year’s.

· Conducting regular audits of T.D.’s & C&F so that company norms in overall stock maintenance and investment are being followed.

· Making sure entire SKU range of company products is available at C&F and COCO branches.

· Conducting regular trainings with leaders regarding leadership skills, team development, business plan & latest offers.

· Planning promotional activities with leaders and their team in order to grow the associate strength and overall business for the leader.

· To ensure smooth supply chain and logistic operation by coordinating with the relevant stakeholders

Sales Manager

D.M.Pharma
Ludhiana
01.2011 - 02.2018

FMCG & OTC products

Companies worked with Johnson & Johnson (J&J), GlaxoSmithKline (GSK), Abbot India Ltd, Vodafone & Sun Pharma Ltd.

Key Result Areas:

· Liaising with Senior Officials in driving business involving sales forecast, planning of retail schemes, monitoring stocks level at depots and motivating the sales team to achieve primary and secondary sales and distribution targets

· Ensuring availability and delivery of right quality materials at the right time, price and terms.

· Drive salesman efficiency by improving their line cut, bill cut and bill value by providing training’s.

Highlight:

· Successfully managed and increased the business by 40%

· Expanded product distribution by adding more than 10,000 new retailers & wholesale’s, including convenience stores, distributors, chemists & retail supermarkets.

· Increased monthly gross sales from 40lacs to 2.5crore plus in 18 months and exceeded goals for sales, revenue & profit margins.

Vodafone

· Steered efforts in expanding subscribers base with new activation

· Enhanced market share of the company in the region

· Managing distributor ROI by ensuring optimal stock inventory and right forecasting

Senior Territory Sales Manager

United Spirits Ltd.
Patiala
07.2009 - 10.2010

· Drove sales strategies to achieve periodical targets with a view to optimize revenue from primary as well as secondary sales of three districts (Patiala, Fatehgarh Sahib & Mohali) of Punjab (India).

· Developed relationships with key decision makers via channel partners/ directly for business development.

· Generating permit’s through L1 (Liquor wholesaler’s) & promoting & selling products through L2 vends (retails liquor shops)

· Conducted competitor analysis by keeping abreast of market trends and competitor moves

Education

MBA - Marketing & Agribusiness

Amity University
Lucknow
07.2007 - 06.2009

Bachelor of Commerce - Commerce

Gurunanak Dev University
Amritsar
05.2004 - 05.2007

Skills

Operations Management

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Accomplishments

· Led organization to win DS Challenge for 4 Quarters in a row by successful realizing Primary as well as secondary targets for J&J.

· Was Awarded by Salman Khan(Indian Actor) for best performing distributor in Sun Pharma for Punjab region.

Timeline

Regional Sales Manager

Delhivery Ltd
10.2021 - Current

Regional Business Development Manager

International Marketing Corporation Pvt Ltd.(IMC)
03.2018 - 09.2021

Sales Manager

D.M.Pharma
01.2011 - 02.2018

Senior Territory Sales Manager

United Spirits Ltd.
07.2009 - 10.2010

MBA - Marketing & Agribusiness

Amity University
07.2007 - 06.2009

Bachelor of Commerce - Commerce

Gurunanak Dev University
05.2004 - 05.2007
Ashish BhardwajRegional Sales Manager