Summary
Overview
Work History
Education
Skills
Languages
Accomplishments
Timeline
BusinessDevelopmentManager
Ashish Bhat

Ashish Bhat

Bengaluru

Summary

As a marketing strategic leader, my role is to guide and empower my team in developing and executing effective marketing strategies that drive product and business success. I am responsible for aligning our marketing efforts with the organization's goals, fostering a customer-centric approach, and staying ahead of market trends to gain a competitive advantage. With a deep understanding of the market dynamics and a visionary mindset, I strive to create innovative and impactful marketing campaigns that enhance brand value, engage customers, and deliver tangible results like acquisition of new user base. Through my strategic leadership, I aim to build a high-performing marketing team, foster a culture of collaboration and innovation, and contribute to the overall growth and success of the organization.

As a Product Strategist, collaborate with internal teams and leverage a strong understanding of the market to enhance user experiences and deliver superior products. Gifted at leading new product development, executing projects, and overseeing launches. Customer-focused when reviewing user feedback to drive improvements. Forward-thinking with 23 years of experience in developing and releasing stellar products. Seasoned expert at leading project planning, determining implementation methods, and achieving the highest quality standards by working closely with engineers. Additional expertise in supporting internal sales and marketing teams by contributing to brand strategy and messaging.

As a Finance and Budget Lead, successful at overseeing annual marketing expenditure budgets, managing department operations and closing gaps. Excellent skills in tracking expenses, building reports and analyzing concerns. Detail-oriented, methodical and perceptive with strengths in oral and written communication.

As a digital marketing leader, my role is to drive the organization's online presence and effectiveness, leveraging the power of digital channels and technologies. In today's digital age, consumers increasingly rely on the internet and digital platforms (website, SEO, Social Media, PR) for information, engagement, and purchases. As a result, my role is crucial in developing and executing digital marketing strategies that resonate with the target audience, enhance brand visibility, and generate measurable results. Additionally, I collaborate closely with cross-functional teams such as sales, product development, and customer support to align our digital marketing efforts with broader business objectives. By working collaboratively, we ensure a seamless customer journey across all touchpoints and leverage digital marketing as a powerful tool to drive customer engagement, loyalty, and revenue growth.
With a deep understanding of the digital landscape, I stay abreast of emerging trends, technologies, and consumer behavior patterns. I analyze data, conduct market research, and leverage insights to inform our digital marketing strategies and optimize our online presence. I oversee the planning and execution of various digital marketing initiatives, including search engine optimization (SEO), social media marketing, content marketing, email marketing, paid advertising, and website optimization, media strategies for all the events.

As Marketing Data Analyst, Logical Data Analyst with experience producing intelligence to enhance marketing planning and exectutions. Well-versed in business needs and practices, regulatory requirements and internal control systems. Highly successful at leveraging data trends and patterns.

Overview

23
23
years of professional experience

Work History

Ex Founder & CMO

Beltaimadal Consultation LLP
Bengaluru
03.2014 - 01.2024
  • Developed and implemented a comprehensive marketing plan to launch the brands, products, acquisition of user base in different domains - Financial services, IT, BFSI, FMCG, e-commerce, Fintech and many more.
  • Created and managed the marketing budgeting, forecasting, and reporting systems.
  • Managed day-to-day activities across multiple departments within the organization to manage website and marketing campaigns, planning and execution.
  • Monitored performance metrics to ensure quality standards were maintained across marketing campaigns (Mainline and Digital)
  • Developed and implemented a comprehensive marketing strategy to increase brand awareness.
  • Organized promotional campaigns, including social media, print materials, press releases, and website content.
  • Created customer-focused messaging that resonates with target audiences.
  • Conducted market research to identify customer needs and preferences.
  • Analyzed sales data to measure the effectiveness of marketing initiatives.
  • Oversaw budgeting for all marketing activities, ensuring expenditures were within allocated limits.
  • Established metrics to track ROI on all marketing programs.
  • Directed the development of digital assets such as websites, e-commerce platforms, blogs, email campaigns.
  • Analyzed consumer trends data to inform product offerings and services.
  • Evaluated new technologies for potential application in the organization's processes.
  • Collaborated with internal teams on projects related to digital transformation efforts.
  • Conducted regular reviews of existing processes to identify areas of improvement.
  • Recruited and managed a team of marketers responsible for executing projects.
  • Identified opportunities for new business partnerships or other growth initiatives.
  • Supervised creation of marketing materials and collateral.
  • Prepared marketing campaign budgets with finance personnel.
  • Developed and implemented recruitment strategies to attract the best talent.
  • Developed and implemented digital marketing strategies to increase website traffic, engagement, and conversions.
  • Created and managed online campaigns across multiple platforms including Google AdWords, Facebook Ads, and LinkedIn Ads.
  • Monitored analytics to optimize campaigns based on performance metrics such as cost per click, click-through rate and cost per acquisition.
  • Analyzed web analytics data using tools such as Google Analytics or Adobe Analytics to measure campaign success.
  • Developed and maintained technical documentation for software systems.
  • Created detailed project plans with timelines, deliverables, and resources needed.
  • Assisted in the design and development of application architecture components.
  • Identified project risks and developed solutions and contingency plans to prevent mistakes and delays.
  • Recruited, hired and trained staff members to ensure that operational goals were met.
  • Negotiated contracts with vendors and suppliers for optimal pricing structure.
  • Identified potential partnerships to expand the reach of the business.
  • Built relationships with key stakeholders in industry associations to promote brand visibility.
  • Developed strategic initiatives to increase market share and revenue growth.
  • Established policies and procedures for efficient workflow management.

General Manager

WPP - Ogilvy & Squad Digital
Tanzania
06.2015 - 03.2016
  • Developed and implemented operational strategies to improve efficiency, reduce costs and maximize customer satisfaction.
  • Monitored financial performance and identified areas for improvement in cost savings and revenue generation.
  • Coordinated training activities for employees to ensure compliance with company policies and procedures.
  • Maintained relationships with vendors to obtain the best pricing on supplies and materials.
  • Created a positive work environment by developing team building activities that encouraged collaboration among departments.
  • Developed and implemented advertising strategies to increase brand awareness.
  • Created campaigns for print, digital, radio, and television advertisements.
  • Managed the budget for each campaign and monitored its performance.
  • Negotiated media deals with vendors and suppliers.
  • Worked closely with clients to develop effective ad copy that meets their needs.
  • Implemented analytics tools to track the effectiveness of campaigns in real time.
  • Provided direction on design elements such as layout, color schemes.
  • Reviewed existing contracts with vendors and negotiated better terms when necessary.
  • Maintained relationships with key stakeholders such as journalists, bloggers, influencers.
  • Assisted in developing content for social media posts related to campaigns.
  • Developed attractive and engaging print and digital ads.
  • Developed and implemented digital marketing campaigns to increase brand awareness.
  • Collaborated with creative teams to design visuals for digital marketing campaigns.
  • Managed email marketing campaigns from conception to execution.
  • Performed keyword research and analyzed SEO performance of webpages.
  • Monitored competitor activities and developed strategies to differentiate products or services.
  • Tracked campaign performance through detailed reporting systems.

Business Head

MAA Communications
Bengaluru
06.2013 - 07.2014
  • Developed and implemented strategies for increasing market share, profitability, and customer satisfaction.
  • Analyzed the financial performance of business operations to identify areas of improvement.
  • Directed the development and implementation of operational policies and procedures.
  • Negotiated contracts with suppliers and customers to maximize profitability.
  • Managed staff recruitment, training, evaluation, and disciplinary actions.
  • Organized meetings between senior management team members to discuss strategic plans.
  • Developed and implemented strategies to increase sales and market share.
  • Identified potential clients, built relationships, and negotiated contracts.
  • Created presentations to attract new business opportunities.
  • Drafted proposals for prospects in response to their requests for information.
  • Provided training to sales staff on effective communication techniques when dealing with clients.
  • Managed all aspects of client accounts including contract negotiations, project planning, budgeting, invoicing and payment processing.
  • Developed and implemented a comprehensive marketing strategy to increase brand awareness.
  • Organized promotional campaigns, including social media, print materials, press releases, and website content.
  • Created customer-focused messaging that resonates with target audiences.
  • Conducted market research to identify customer needs and preferences.
  • Designed and produced marketing collateral for product launches and promotions.
  • Analyzed sales data to measure the effectiveness of marketing initiatives.
  • Developed strategies for online visibility through SEO and SEM optimization techniques.
  • Generated reports outlining performance of various campaigns against goals set forth in the strategic plan.
  • Directed the development of digital assets such as websites, e-commerce platforms, blogs, email campaigns.
  • Presented monthly results of all marketing efforts at executive team meetings.
  • Maintained up-to-date knowledge of industry trends and competitive landscape.
  • Recruited and managed a team of marketers responsible for executing projects.
  • Developed and implemented successful digital marketing campaigns to increase website traffic, brand awareness, and customer engagement.
  • Analyzed web analytics data to identify trends in user behavior, optimize content performance, and inform future strategy decisions.
  • Monitored latest trends and technologies within the digital marketing space so that clients can stay ahead of the curve.
  • Created detailed project plans with timelines, deliverables, and resources needed.
  • Developed and maintained technical documentation for software systems.
  • Provided technical guidance on development projects as well as implementation of new technologies.

Business Director

Media2win
Bengaluru
08.2012 - 07.2013
Aayog
  • Developed and implemented business strategies to increase sales and profits.
  • Managed daily operations of the business, including budgeting, forecasting, staff management and customer service.
  • Negotiated contracts with suppliers and vendors to ensure cost-effectiveness.
  • Established strong relationships with clients and partners to drive long-term growth.
  • Designed marketing campaigns to promote products or services in various channels.
  • Oversaw product development initiatives from concept through launch.
  • Evaluated employee performance regularly and provided constructive feedback when necessary.
  • Monitored KPIs such as revenue, margin, costs., to assess progress against goals.
  • Coordinated and led efforts across large cross-functional team to establish sound policies and improve overall employee buy-in.
  • Developed and executed digital marketing campaigns to drive website traffic and increase brand awareness.
  • Analyzed data from Google Analytics, AdWords, and other sources to track performance of campaigns.
  • Managed social media accounts on platforms including Twitter, Facebook, Instagram, YouTube, LinkedIn, Pinterest and Snapchat.
  • Created content for websites, blogs and email newsletters to engage customers with the brand.
  • Built relationships with influencers to promote products or services through their channels.
  • Optimized web pages for higher search engine rankings using SEO techniques.
  • Planned and implemented strategies for paid search campaigns across multiple ad networks.
  • Monitored online conversations about the company's products and services and responded promptly to customer inquiries.
  • Conducted keyword research to identify new opportunities in organic search results.
  • Designed landing pages that convert visitors into leads or sales.
  • Developed and implemented comprehensive media plans for clients.
  • Analyzed data to determine the effectiveness of campaigns and made adjustments accordingly.
  • Created presentations that effectively communicated campaign objectives and results to clients.
  • Evaluated new media opportunities in order to maximize exposure for clients' products and services.
  • Identified potential risks associated with proposed strategies and developed alternative solutions.
  • Developed innovative ideas based on current trends and best practices in the industry.
  • Reviewed competitor activities regularly and provided insights into how they could be used strategically by our organization.
  • Conducted market research studies to gain insight into consumer behavior patterns related to various products and services.

Country Head

Zap IT Optionz Technologies Pvt Ltd
Bengaluru
02.2011 - 07.2012
  • Developed and implemented business development strategies to increase sales revenue.
  • Managed relationships with key stakeholders, partners and vendors to ensure successful project outcomes.
  • Created presentations and proposals for potential clients outlining the value of services offered.
  • Led team meetings to discuss progress and develop action plans for achieving objectives.
  • Coordinated marketing campaigns across multiple channels including print, digital, radio and television media outlets.
  • Organized networking events such as conferences, workshops, seminars and webinars for industry professionals.
  • Researched current market conditions, competitor activity, legal issues and regulatory changes that may impact the industry or organization.
  • Developed pricing models based on cost analysis of resources used in producing goods or services.
  • Collaborated with internal teams such as product management, sales, finance and operations to ensure seamless execution of projects.
  • Facilitated cross-functional communication between departments while ensuring alignment towards common goals.
  • Developed and implemented comprehensive media plans for clients.
  • Researched target audiences and created detailed demographic profiles.
  • Analyzed data to determine the effectiveness of campaigns and made adjustments accordingly.
  • Negotiated contracts with media vendors to obtain optimal rates for clients.
  • Monitored budgets for all assigned accounts, ensuring spending stayed within allocated limits.
  • Collaborated with internal teams such as IT department for technical support when needed.
  • Provided technical advice and guidance to customers on product use.
  • Developed and implemented technical solutions for customer needs.
  • Monitored system performance, identified issues and resolved them in a timely manner.
  • Created detailed documentation of all technical processes and procedures.
  • Coordinated software and hardware upgrades across multiple sites.
  • Assessed client's current IT infrastructure, identified gaps and recommended improvements.

Regional Sales and Marketing Manager

3I Infotech
Bengaluru
03.2010 - 03.2011
  • Developed and implemented regional sales and marketing strategies to achieve revenue goals.
  • Conducted market research to identify new opportunities for growth.
  • Managed relationships with clients and partners in the region.
  • Organized promotional events to increase brand awareness.
  • Implemented effective pricing policies that resulted in increased sales revenues.
  • Provided regular reports on performance metrics, such as ROI, leads generated.
  • Trained sales staff on product knowledge and sales techniques.
  • Collaborated with senior management to develop long-term strategic objectives.
  • Developed and implemented a comprehensive marketing strategy to increase brand awareness.
  • Organized promotional campaigns, including social media, print materials, press releases, and website content.
  • Created customer-focused messaging that resonates with target audiences.
  • Managed relationships with advertising agencies and vendors.
  • Analyzed sales data to measure the effectiveness of marketing initiatives.
  • Oversaw budgeting for all marketing activities, ensuring expenditures were within allocated limits.
  • Collaborated with internal stakeholders to ensure products meet customer expectations.
  • Directed the development of digital assets such as websites, e-commerce platforms, blogs, email campaigns.
  • Coordinated events such as trade shows and conferences to promote products or services.
  • Developed strategies for online visibility through SEO and SEM optimization techniques.
  • Presented monthly results of all marketing efforts at executive team meetings.

National Key Account Manager

Dell
Bengaluru
06.2001 - 02.2010
  • Developed and executed a comprehensive national account strategy to increase customer base and revenue.
  • Researched industry trends, competitive landscape, and customer needs to create value-added solutions for clients.
  • Negotiated contracts with key stakeholders to ensure mutually beneficial outcomes for customers and the company.
  • Managed customer relationships to ensure satisfaction and loyalty.
  • Monitored sales performance of key accounts across all channels in order to identify opportunities for growth.
  • Collaborated with internal teams on product development initiatives that drive customer engagement and satisfaction.
  • Created pricing strategies tailored to individual key accounts based on their unique needs.
  • Provided strategic direction on marketing campaigns designed to increase brand visibility among target customers.
  • Analyzed customer data to uncover insights into buying patterns and preferences.
  • Organized promotional events at trade shows, conferences, or other venues as part of the overall sales plan.
  • Maintained up-to-date records of account activities including contact information, sales history, open orders.
  • Built strong relationships with vendors in order to secure favorable terms for products purchased by key accounts.
  • Developed incentive programs aimed at increasing sales volume from existing customers.
  • Tracked competitor activity within assigned territories in order to anticipate changes in the market place.
  • Developed presentations outlining proposals for major projects requested by clients.
  • Implemented solutions and strategies to keep clients from turning to competitive businesses.
  • Increased product sales through targeted marketing campaigns.
  • Maximized retailer sales of products through experience marketing, providing exceptional customer service.

MOC

NITI Aayog
Bengaluru
03.2017 - Current
  • Provided guidance and advice to mentees on a range of topics, such as career development, personal growth, and academic success.
  • Facilitated group conversations with mentees to foster collaboration and problem-solving skills.
  • Organized regular meetings with mentors to evaluate program effectiveness and discuss strategies for improvement.
  • Developed business plan to launch startup venture.
  • Identified potential investors and presented investment opportunities.
  • Conducted market research and identified target customer segments.
  • Developed strategies for marketing campaigns to increase brand awareness.
  • Provided oversight on product development initiatives from concept to completion.
  • Monitored performance metrics such as sales volume, customer satisfaction scores.

Speaker & Jury

IIT Delhi
Delhi
06.2021 - Current
  • Developed and delivered inspirational speeches to large audiences.
  • Created engaging presentations tailored to specific topics or target groups.
  • Conducted research on current events, trends, and audience demographics to create relevant content for talks.
  • Created PowerPoint slides, handouts, and other materials for use during the presentation.

Education

MBA - Marketing

IIPM
05-2004

Sig Sigma Black Belt -

Benchmark
07.2003

Bachelor of Science - Computer And Information Sciences

GGM Science College
India
04.2001

GNIIT - Computer Science

NIIT
Jammu
03.2001

Skills

  • Product Go to mmarket strategy & planning
  • Product strategy
  • Revenue Generation Planning
  • Social Media Marketing
  • Lead Generation
  • Business Strategies
  • SEO Proficiency
  • Product launch campaign Development
  • Budget Management
  • Team Engagement
  • Team Leadership
  • Talent Acquisition
  • Team Building
  • Strategic Vision
  • Channel Development
  • Trends Analysis
  • Contract Management
  • Succession Planning
  • Strategic Marketing

Languages

English
First Language
Hindi
Proficient (C2)
C2

Accomplishments

  • Mentor of Change - NITI AAYOG - Govt of India - July 2017 till Date
  • Speaker & Jury - Amity Innovation Incubator - June 2020 till Date
  • Successfull Marketing Campaigns with brands like Airtel Africa, Tata India, Amity University, Presidency University, Edukemy Ed Tech, Emurgo Ed Tech, Mercedez Benz and many more. Have handle more than 25 brands in education alone in last 10 years with an excellent ROI.

Timeline

Speaker & Jury

IIT Delhi
06.2021 - Current

MOC

NITI Aayog
03.2017 - Current

General Manager

WPP - Ogilvy & Squad Digital
06.2015 - 03.2016

Ex Founder & CMO

Beltaimadal Consultation LLP
03.2014 - 01.2024

Business Head

MAA Communications
06.2013 - 07.2014

Business Director

Media2win
08.2012 - 07.2013

Country Head

Zap IT Optionz Technologies Pvt Ltd
02.2011 - 07.2012

Regional Sales and Marketing Manager

3I Infotech
03.2010 - 03.2011

National Key Account Manager

Dell
06.2001 - 02.2010

MBA - Marketing

IIPM

Sig Sigma Black Belt -

Benchmark

Bachelor of Science - Computer And Information Sciences

GGM Science College

GNIIT - Computer Science

NIIT
Ashish Bhat