ASHISH BHUTDA
MUMBAI,MAHARASHTRA
Summary
A passionate, inspiring leader working in the area of Retail & Services. He is a part of the core leadership team of Praxis Retail one of the established player & fastest evolving company in Home retail. Ashish leads Retail Business Ops, Services , Business Development/ Expansion and logistics functions.
In his 24 years of professional experience, as a leader, Ashish believes
in challenging set norms, bring energies in ecosystem, largeness of business, creating his own path and setting trends that are followed by others. He believes in the power of human interactions, transparent communication, adaptability and building performance driven culture, based on values.
Driven by passion, positivity and data, Ashish has always
worked with an entrepreneurial zeal in all his roles
Overview
24
24
years of professional experience
Work History
COO-Chief Operations Officer
Praxis Home Retail Ltd- Home Town & HT Interiors
MUMBAI
07.2023 - Current
- A rapidly growing Home market delivering new & innovative premium products via Décor, Furnishing ,kids Solution, Furniture, Home Design ideas & execution thru expert on board designers & civil contractors
- Leading Business operations to gain market & wallet share, New Store acquisition & launch, Lead Management, Supply Chain management, Customer Service
- Directly responsible for expansion strategy with location in existing & new evolving areas like Kolkata, Noida, Hyderabad, Chennai, Gujrat, & west india also have done extensive search in areas like Delhi, Indore, Bhopal, Mumbai, Thane, Pune & many more for future expansion
- Effective commercial terms for new stores with minimum CAPEX & getting even franchise on board as owner & Conductor relationship (FICO)
- Transition & Launch of New Brand “HT Interiors” in west & south india in coordination with Design team, Marketing, Communication, Product team & Staff training
- Implementing Strategies to achieve Business plan for 31 operational stores thru enablers like Product, Presentation, Price , Promotion, Process & most important People
- Working on gaining market share thru Product & Customer acquisition strategy thru Service, Referrals & Lead management
- Managing Home Interiors business with concept of House to Home thru Lead Management at HO level, Zonal level Interior team based at store for Quote, Design, Site visits & handing over the home to customer
- Effective management of After Sales like Delivery, Fitment, Service camps & resolution within TAT
- Ensuring Zone/Store level EBITDA plan to achieve month on month basis by implementing effective cost & operational efficiencies, directly involved for landlord/builder discussions for any cost optimisation, Vendor management, Staff scheduling at store/ RDC level, Brand staff efficiency
- Managing Supply chain at MDC & 22 RDC’s (Main & Regional), effective Transport management for smooth operations & cost optimisation, as per geography & commitment to customers
- Home delivery Management to ensure service commitment & controlled cost
- Stores operational in Mumbai, Kolkata, Banglore, Chennai, Delhi- Noida & Gurgaon, Hyderabad, Ahmedabad, Vizag, Vijaywada, Kakinada, Bhubneshwar, Guwahati, Siliguri, Raipur, Patna, Lucknow, Nagpur, Nashik, Aurangabad, Mysore, Manglore.
AVP-Operations
Reliance Retail Ltd
01.2021 - 01.2023
- Launch of Brand at 13 locations & involved in 23 Centro transitions across country
- Collaborating with Project, VM, Facility & other vertical for smooth launching of stores
- Responsible to deliver AOP of 700 Crore & 60 Cr of EBITDA
- Strategized on accurate planning-forecasting deliberating with 300 & more brand partners on right merchandise /category mix basis local sales analytics
- Implemented culture of performance, built and mentored second rung leadership pipeline through talent identification and interventions
- Structured robust scalable-sustainable systems/process standardizing and refining SOP modules
- Market knowledge -Mumbai ,Pune, Nagpur, Indore, Nashik, Ahemdabad, Vadodara.
FLF Ltd- Central
FLF Ltd- Central
01.2007 - 01.2021
- Envisioned fast-paced brand expansion to launch 14 departmental stores of average size 70K sq ft
- Formulated annual operating plan and prudently exited unprofitable markets building profitable top-line contribution of INR 550 Cr
- Strategized on accurate planning-forecasting deliberating with >500 brand partners on right merchandise /category mix basis local sales analytics
- Implemented culture of performance, built and mentored second rung leadership pipeline through talent identification and interventions
- Structured robust scalable-sustainable systems/process standardizing and refining SOP modules
- Conceptualized as part of core leadership team, launch of new-age digitized store experiential outlet in Vashi Central amalgamating offline-online experience
- Initiated CRM program combined with winning customer service delivery conceiving engaging marketing activations to build 85% loyalty customer base
- Market knowledge -Mumbai ,Pune, Nagpur, Indore, Nashik & stint at Ahmedabad.
Brand Support Manager & Franchise Management
Reliance Webstore (P) Ltd.
MUMBAI
07.2002 - 06.2004
- Retail division of Reliance Infocomm Ltd
- The organization is spearheading the broadband & telecom activities which will leapfrog India in to global infocom area
- Sign Off the Store Operations process Manual by CEO worked in HO (Mumbai) for 9 months
- Successfully deployed retail processes in 18 stores across the country
- Certified trainer for Store Manager/Executives or Franchisee & Franchisee staff
- Pre-Launch Readiness for all the stores i.e Launch the stores with fully operational state like Visual Merchandising, Administrative arrangement, Marketing collateral
- Trained more than 100 Executives across the circles about Retail Process, CDMA Technology, Broad Band Services (only 12 executives)
- Mentor for Franchisee for 6 weeks Retail Leadership Program at HO/DAKC & have all the franchisee in ready to invest stage
- Handled Online learning program for Symbiosis through Blueshift
- Responsibilities include: Standardisation as per SOP’s for WebWorld, Quarterly Auditing of the stores across the circle, Deployment of Process across the stores, Store's profitability per sq
- Ft
- Analysis & tracking, Maintain Retail standard in terms of customer handling, store management(Ambience, Instore Promotion), franchise management, Responsible for growth of stores by controlling retail operations in the Circle, customer care, logistics & store operation processes, Achieve top line plan for the Company/Franchisee, Channel grievance handling & motivation, Franchisee & customer retention in the circle, Franchise fulfillment & replenishment through effective logistics & maximum inventory turns, Monitor execution of sales promotion, merchandising plan in the stores, Analysis of CSI & FSI, Trained for CRM tool – Clarify Software.
Sr. Manager
Globus Stores
MUMBAI & INDORE
06.2000 - 06.2002
- KRA’s Quantitative & Qualitative
- Profitability of stores by Enhancing experience of Hi End aspirational customers
- Accountable for Brand Management (Globus & F21), shrinkage, ISO procedure, Cost control/effectiveness, Transparency in system
- Responsible for Topline Bottomline growth
- Regular review of Store Sales and workout strategies on week to week basis
- Effective Stock turn & Supplychain
- Running CLP programme contest among the executives to improvise loyalty customer sales ratio
- Visual Merchandise as per layout & Plannorgram
- Responsible for Store Processes and Audit
- Corporate Governance at the unit level encompassing all legal and statutory requirements
- Improving Customer Service Index
- Improve Profitability & Resource Management
- Control costs and expenses
- Sales Promotions & Space selling
- Drive and initiate local schemes and promotions in the store
- Initiating Events/Promotions/Any other marketing activity to tap/capture local market potential
- Media planning as per season or event like (Diwali,Christmas,End of season etc)
- Tracking & improving the performance of each event/promotion on the Globus Elite members Programme (CLP)
Education
MBA (Marketing & Finance) -
Prestige Institute of Management Research
IIM-Banglore - undefined
Management Executive Program-Banglore
Timeline
COO-Chief Operations Officer
Praxis Home Retail Ltd- Home Town & HT Interiors
07.2023 - Current
AVP-Operations
Reliance Retail Ltd
01.2021 - 01.2023
FLF Ltd- Central
FLF Ltd- Central
01.2007 - 01.2021
Brand Support Manager & Franchise Management
Reliance Webstore (P) Ltd.
07.2002 - 06.2004
Sr. Manager
Globus Stores
06.2000 - 06.2002
MBA (Marketing & Finance) -
Prestige Institute of Management Research
IIM-Banglore - undefined
Management Executive Program-Banglore
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