Summary
Overview
Work History
Education
Skills
Keen interest in Cricket, Formula 1, Football and Music,
Timeline
BusinessAnalyst

Ashish Bose

Public Relations Professional
Bengaluru,KA

Summary

I have a proven track record in the Public Relations industry, with experience in conceptualizing and implementing strategic communications plans. I lead accounts and worked closely with clients across domains including automobile, healthcare, FMCG, IT & ITeS, sports, aviation, defence, real estate, hospitality, lifestyle, the Karnataka State Government and foreign embassies managing their PR Campaigns.

Strengths: I have strong analytical abilities and bring to the table excellent written and verbal communication skills, strong media relations, leadership qualities and an eagerness to work in challenging situations.

Overview

9
9
years of professional experience
4
4
years of post-secondary education

Work History

Head - Media and Public Affairs

BOSE COMMUNICATIONS
Bangalore, Karnataka
10.2015 - Current

Key job responsibilities:

  • Oversee all public relations activities for clients of the company
  • Forge strong media relationships to further public relations goals
  • Develop innovative marketing and PR strategies
  • Plan and implement communication strategies
  • Raise brand awareness of clients through consistent marketing efforts and campaign launches.
  • Crisis management and communications
  • Liaison with clients and key stakeholders to ensure smooth running of the campaign
  • Generate and implement media pitches
  • Content generation and creation of press documents
  • Create and maintain key reports – coverage, analysis, share of voice etc.

Worked closely with leading accounts of the company including Bangalore International Airport, The Brigade Group, Namdhari's Group, Tenneco, Government of Karnataka, Mobile Premier League, Specialist Hospital, MIG, Bengaluru Tech Summit, MIPI Alliance, PR campaigns for Indian Politicians Dinesh Gundu Rao and Rizwan Arshad.

Key Achievements:

  • Lead the account for the Brigade Group to ensure delivery of efficient day to day operations, client servicing for all the different verticals of the company which include, residential, commercial, retail, hospitality, startup incubator, startups and their CSR foundation.
  • Led the Bangalore International Airport agency team in delivery of efficient day to day operations, media relations, developed PRable marketing ideas to enhance the brand which ultimately resulted in a four and a half year relationship with the client and secured over five thousand media clips/engagements which included print, online media and television news.
  • Single point of contact for MIG and the Indian media during the 2019 aero show in Bangalore.
  • Was instrumental in getting an Indian news channel to do a shoot of Tenneco's Belgium and Germany factories.

Account Executive

EAST WEST Public Relations
Bangalore, Karnataka
02.2014 - 10.2015

Key job responsibilities:

  • To build and maintain media relations operations for the company with day to day liaison with media across electronic, print and trade
  • To ensure positive image building for clients of the company
  • Actively involved in assisting the team in planning and implementing communication strategies
  • Creation of pitches and drafting of press documents
  • Provide support and services to other branches of the company
  • Create and maintain key reports – coverage analysis, share of voice etc

Worked closely with leading accounts of the company including, The Ozone Group, Tenneco, The Tamara, Government of Karnataka, Invest Karnataka, Vibrant Gujarat and CommScope.

Key Achievements:

  • Was the point of contact for the Ozone Group and drove coverage for their residential & commercial businesses and their football team.
  • Drove widespread coverage for the Tamara resort across magazines, newspapers online media and television.
  • Was one of a two member team handling the media outreach, for the Government of Karnataka's participation in Vibrant Gujarat in Ahmedabad and Pravasi Bharatiya Divas in Delhi and Invest Karnataka.

Associate Account Executive

Eulogy PR
Bangalore, Karnataka
06.2013 - 02.2014

Key job responsibilities:

  • To build and maintain media relations operations for the company with day to day liaison with media across electronic, print and trade
  • To ensure positive image building for clients of the company
  • Creation of pitches and drafting of press documents
  • Create and maintain key reports – coverage analysis, share of voice etc

Worked closely with leading accounts of the company including, Triumph Motorcycles, Peroni Nastro Azzuro and Biocon


Key Achievements:

  • Was a key ,member of the team that did the Triumph Motorcycles India foray.
  • Drove coverage for Peroni Nastro Azzuro across magazines and newspapers
  • Was one of a two member team handling the social media accounts for Triumph Motorcycles and the Twitter account for Dr Kiran Majumdar Shaw (Owner of Biocon)

Education

Bachelor of Business Management - Commerce

St Joseph's College of Commerce
Bangalore
06.2010 - 05.2013

Post Graduate Diploma - Public Relations

H.B Institute of Communication And Management
Bangalore
07.2014 - 05.2015

Skills

Strategic management

Media relations

Communication planning

MS Office

Teamwork and Collaboration

Critical Thinking

Decision Making

Excellent Communication

Social media coordination

Leadership

Dependable and Responsible

Analytical and Critical Thinking

Public Relations

Print media expertise

Keen interest in Cricket, Formula 1, Football and Music,

I am an avid follower of Cricket I even own a company that deals with Cricket merchandise. I am also a big fan of Formula 1 and want to attend as many races as I can. When it comes to music there is no particular genre or timeline that I listen too. I listen to music right from the 40's and 50's to anything today today be it rock, hip hop, pop metal, country, the list goes on.

Timeline

Head - Media and Public Affairs

BOSE COMMUNICATIONS
10.2015 - Current

Post Graduate Diploma - Public Relations

H.B Institute of Communication And Management
07.2014 - 05.2015

Account Executive

EAST WEST Public Relations
02.2014 - 10.2015

Associate Account Executive

Eulogy PR
06.2013 - 02.2014

Bachelor of Business Management - Commerce

St Joseph's College of Commerce
06.2010 - 05.2013
Ashish BosePublic Relations Professional