Ashish Ghanavat

• Responsible for spearheading 5 business verticals.

1.B2B Sales and Exports:

• Products –Skimmed Milk Powder, Butter, AMF, Dairy Whitener, Whole Milk Powder, Fresh & Frozen Cream
• Industries – Chocolates, Biscuits & Cookies, Pharmaceutical, Ice Cream, Bakery
• Geographies- Global
• Key Clients – General Mills, Mars Wrigley, Barry Callebaut India, Russia, Indonesia & Singapore, ITC, Danone, Godiva, Nissin Foods, Karachi Bakery, Morde Foods, Smoor, Yoga Bar, Parle Agro.
• Achieved 268 tons volume in FY23-24 & 560 tons in FY 24-25 target achievement of 144%

2. Tetra Pack 3P & Dairy Products Co Packing:

• Products – Juices, ORS, Milk Shakes, Oat Milk, Almond Milk, Flavored Milk, Millet Milk, Ghee (clarified butter), Paneer (cottage cheese), and Yoghurt.
• Key Clients –Coca Cola, Al Ain, Hindustan Unilever, Maaza Dubai, Mother Dairy, Dabur India, ITC, Yoga Bar, Only Earth, Epigamia, Zydus Wellness
• Super Market Chains- OSave Phillipines, Choitrams, LULU, Trent Hyper, Amazon Geographies- Global

3. Institutional Sales:

• Products Handled –Tetra Pack Beverages- Milkshakes, Flavoured Milk, Butter Milk, Yogurt
• Geography : PAN India & Global
• Client Base: Corporate Parks, Corporates, Corporate Canteens, NGOs, Global Distributors.
• Key Clients – Infosys, Amazon, Wipro, Cognizant, Deloitte, Amdocs, Tetra Pack

4. Railways:

• Products Handled –Tetra Pack Beverages, Flavored Milk
• Geography : PAN India
• Took charge of the business which was declining year on year.
• Increased flavoured milk sales by 50% & tetra pack beverages sales by 3X in railways as a channel.
• Increased the number of retail outlets from 100 to 300.
• Supplies in platforms plus pantry cars of Category A trains.
• Increased Distributor & Sub Distributor base from 5 to 14 distributors in just 3 months.

5. HORECA & Airline Catering:

• Products Handled –Curd, Beverages, Cottage Cheese, Milk, Cream, Butter, Ghee
• Geography : Pan India & Global Airlines & Air Catering
• Key Clients – Products Pitched to Air India, Taj Sats, Indigo Airlines, Akasa Air, Sri Lankan Airlines, Ambassador Sky Chef.
• Converted Taj Sats Air Catering- Caters to British Airways, Emirates, Qatar Air & all leading Indian Airline Flights.

• Ensuring delivery of Modern Trade Topline across categories for MT Key Accounts viz D Mart, Reliance B2C, Tesco, Spencer’s, Vishal Mega Mart, Apollo Pharmacy, Ratnadeep, Vijetha, Wellness Forever, Health & Glow & Local Chains etc.
• Review of business with Category/Brand Manager & KAM on driving the category, value & volume per month.
• Assisting regional sales team for buyer meetings, TOT discussions, Visibility discussion, closure discussions.
• Periodic review on the progress of Business – Monthly, Quarterly with regular update to MT Head on sales trends, market developments and competition.
• Monthly tracking of MS in MT Key Accounts for all categories-HO, Edible, Male Grooming, Foods, Premium Foods etc.
• Tracking & analyzing Offtake Vs Secondary Data for across categories.
• Ensuring timely in store execution of paid visibilities in MT key account assets.
• Coordinating with external agencies for asset branding, promoter activities, sampling & product training.
• Selection of right set of stores & city combination in MT Key Accounts for doing branding/visibility/sampling or promoter activity.
• Analyzing the promoter activity, visibility & sharing its effectiveness with the brand team members & senior team.
• Responsible for reconciliation of ASP claims on monthly/quarterly & yearly basis with the commercial team & ensuring timely payment release to MT Key Accounts.

• Business development for Saffola edible oils & food products across channels namely HORECA, Corporate Sales, Educational Institutes, Saloons, Corporate Gifting, Corporate Canteens, Pharma Gifting, Air Catering, Theatres, Malls.
• Handling Distributor Sales Team in Mumbai, Pune (+Rest of Maharashtra) & Indore.
• Sales Training, Induction, Sales Pitch & Negotiation training for DSRs as well as existing PAN India Marico Sales team in OOH channel.
• Responsible for generating PAN India accounts.
• Promoted to Associate Manager within 2.5 years of Joining.
• Awarded as the best sales performer in OOH Business across India.

• Responsible for Corporate Sales of Godrej Vending business for entire Mumbai region.
• Generating PAN India and high value accounts- Converted Hexaware Technologies which is still the biggest account in the company.
• Identifying key accounts and ensuring their closures to meet the desired targets.
• Representing Godrej Vending in CII events.
• Timely collection of payments from corporate customers.
• Coordinating with the product development team for new product development.
• Coordinating with the marketing team for events & promotional activities.
• Monitoring competitor activities & market intelligence.
• Awarded as the best sales performer in 2018.

• Responsible for sales of global designer brands like Armani, Satya Paul, Tie Rack London, Van Heusen, Louis Phillipe.
• Product range handled- Men’s Accessories-Ties, Cufflinks, Pocket Square, Shoes, Belts, Wallets, Perfumes.
• Responsible for corporate gifting for Mumbai Geography.
• Able to achieve corporate tie ups with Deloitte, McKinsey, BCK, Bain & Co, Microsoft, Google, HSBC Bank, BNP Paribas.
• Appointing new Multi Brand Outlets, new franchises, new distributors.
• Responsible for handling existing retailers.

• Responsible for Gladrags fashion calendar & devising sales strategies for the calendar.
• Moved to Retail Division- Handled Mumbai, Pune & Rest of Maharashtra Business via distributors.
• Involved in Channel Sales as well as Corporate Sales.
• Involved in New business development activities such as appointment of new franchise & new MBOs.
• Handled 2000+ retailers in the area given as well as driving secondary sales & tertiary sales.
• Handling customer complaints & major conference events held by the company.