ASHISH JAIN

Def\Leap Consulting helps Start-up's / SMEs build the right foundation for a Big Leap in their journey

- Partner with Start-up founders in building traction from their Idea Concepts to Launch by anchoring validation of Problem, Customer and Solution mandates leading to ideal Product-Market fit

- Partner in SME transformation journeys to help rebuild and regain their competitive edge with agile and flexible Business Models

- Business Development Advisor to a B2B Marketplace Start-up for the Food-service industry (RED BASIL)

- Angel investor in Start-ups through Seed fund platform : Inflection point Ventures (IPV)

- Online Learning on ‘Technology impact on Consumer Channels and Consumer Experience' - Platform Strategy (Boston University – edX)

Created WINs for clients by unlocking differentiated Value across CPG sectors (Beverage, Foods, Edible Oil, Dairy and Crop nutrition) through Strategic roadmap and Implementation mandates

Key Projects delivered

- Analytics based Integrated Business Transformation enabled by ‘Micro Market based' demand and liquidation planning and Industry 1st capability to impact Primary, Secondary and Tertiary sales for an Indian Crop nutrition business player

- Route to Market Transformation strategy for migrating to a ‘B2C Operating Model' from a B2B system at an Indian Edible Oil and Food staples player. Machine Learning based Predictive forecasting and Sales Automation (SFA) for targeted sales for the foods portfolio

- Business expansion strategy in ‘Value Added Diary products' for Sales and Profitability incrementally at a leading Indian Dairy player

- Omni-channel strategy design to enhance the ‘Customer Experience' for an Indian Healthcare player

- Strategy roadmap and Operating model design for an Indian traditional medicine FMCG player

Championed the Operating model design and 1st Global pilot for PO1 (Beverage + Food) Go-To-Market Transformation for joint portfolio Distribution, Delivery, Organization design and single business view for the 2 businesses

Key Result areas and Accomplishments:

- Top-line growth impact through cross-selling based distribution expansion and higher trade leverage

- Provided solve for business challenges of sustained Market Reach, wider Range Availability at an optimal Cost-Service level leading to efficient PO1 frontline deployment

- PO1 GTM model was extended Nationally, on the back a successful pilot execution

Pioneered the Market Execution improvement campaign through a ‘Market Share x Stock depth' matrix approach for the beverage portfolio (2013-14)

Key Result Areas and Accomplishments:

- Strengthened Execution muscle through Outlet level recommended selling, In-store execution, Asset leverage, Impact KPIs and sustained AC Nielsen powered tracking analysis

- Bespoke market wise range expansion led to a 20% increase in national SKU count availability

Youngest Unit manager to anchor the responsibility of leading a 125-member team in one of the most challenging markets for PepsiCo across Asia, spanning an annual turnover of INR 400 Crores

Key Result Areas and Accomplishments:

- RTM transformation led market execution spanning Urban Segmentation, Rural Hub & Spoke Expansion, Channel partner consolidation, Sales automation (DMS/ SFA) leverage to deliver 3% Market share & 6% Distribution gain (2011)

- Set ‘ Global Benchmarks in Asset Management' contributing to the national bottom line impact

Led 7UP in a competitive ‘Clear Lemon' category to drive share against a formidable industry leader

Key Result Areas and Accomplishments

- Remodeled the Master Brand strategy for 7UP (INR 1000/- crore) on the ‘Lemon Refreshment Expert' plank to i) Drive differentiation and ii) Enable a Trademark stretch strategy for Innovations

- 7UP registered a 0.8% share gain in Core markets and +6% in Brand Salience , on the back of awarded creative work (Silver at Spikes Asia (2011), Silver at BIG BANG (2010) awards

Crafted the brand launch, aimed at driving ‘ Conversion from unpackaged to packaged beverages' in a category, that is well entrenched in ‘culture' and characterized by an established ‘habit' and ‘ritual'

Key Deliverables and Accomplishments:

- Partnered with Global R&D teams on product development, Procurement and Finance for raw material sourcing and Stage gate compliance through cross functional alliances and insight leverage

- Nimbooz was the 1st packaged Nimbu Paani brand to hit the Indian store shelves

Assistant Brand Manager ( 7UP) ( Sep 2006-Jan'08)

- Launched 7UP Lemon Bite - an In-and-out innovation to disrupt category and strengthen the 'Lemon association' for the parent brand

Territory Development Manager (TDM) - Bangalore City (2004-Aug '06)

- Led the Sales team in Yeshwant Pur territory with 8 Direct reports and 20 Distributor partners to strengthen presence and build a robust and stable distribution

Assistant Franchise Manager (RKJ Franchise: West UP)

Accounts Development Co-ordinator (ADC) - Pune City