Ashish Jaiswal

Formulate and Implement section Trade Marketing & Distribution plans at the Market/Outlet level & Achievement of sales expectations.

KEY FOCUS AREAS:

Sales Focus:

• Achievement of agreed sales expectations and growth over 15%.
• Monitor Actual Sales against expectations.

Implementation of Trade Marketing & Distribution plans:

• Implementation of market and outlet coverage plans
• Adherence to fixed call frequency for self and sales team groups
• Deployed Infrastructure as per plan
• Visible availability
• Ensured freshness as per norms
• Cost effective order capture and efficient delivery systems

Implementation of Category / Brand Input Plans:

• Implemented trade and consumer schemes.
• Quality execution of merchandising activity.
• Evaluation and feedback.

Stock Control:

• Accurate Forecasting
• Ensured adequate and timely remittances
• Timely mid-course corrections.
• Recommend appropriate through MIS
• Ensure pipeline reconciliation.

Competitive Feedback:

• Provide timely feedback on competitive activities
• Provide constructive recommendations for countering comp activities.

Market Knowledge:

• Possess a complete territorial knowledge.
• Knowledge of Competition brands, prices, margins and activities.
• Develop superior trade relations with key trade members.

Distributor Operations:

• Educate, Hire and Train Salesforce Groups.
• Assist in the effective functioning of distributor operations including Order Capture & delivery systems, distributor management system and record maintenance.
• Demonstrate selling techniques to Sales Team through live examples conducted by self.

• End to End Sales.
• Responsible for business development through sales concept.
• Briefing about various benefits about courses to desired candidates through cold calling & prospecting over phone.
• Generating leads through cold calling.
• Meeting, Presenting and Converting Customers.

Project “Right Execution Daily (RED) Process”

• Responsible for business development through approaching retailers in ready stock model.
• Adding new customers in existing market.
• Increasing sales at SKU level by 25%.
• Competition Price Analysis and reporting.
• Controlling product damages.
• Tracking and Monitoring daily sales.
• Proper implementation of schemes and inputs.