Summary
Overview
Work History
Education
Skills
Hobbies and Interests
Accomplishments
Extracurricular Activities
COURSES
Timeline
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Ashish Kalauni

Mumbai

Summary

Performance Marketing Specialist with 3 years of hands-on experience driving revenue and market share for leading FMCG and FMCD brands like Zydus, Wonderchef, Butterfly, Marico, Pidilite & Redecolac across e-commerce and quick commerce platforms. Proven ability to strategize, execute, and optimize large-scale digital media campaigns (₹2 Cr+ monthly budgets) across Amazon, Flipkart, Zepto, Blinkit, Swiggy, BigBasket, Nykaa & Myntra. Skilled in team leadership, client management, data-driven experimentation & Analysis.

Overview

4
4
years of professional experience

Work History

Senior Business Analyst

1DigitalStack.ai
Gurgaon
02.2025 - Current
  • Managed end-to-end performance marketing for three brands across E-commerce and Q-commerce platforms, handling monthly budgets exceeding ₹1 Cr.
  • Uncovered effective growth levers via data-led experimentation, leading to improved organic discoverability and product ranking.
  • Leveraged city-level inventory insights to design localized Q-Comm campaigns and advise brands on ideal stock placement.
  • Collaborated closely with clients to enhance satisfaction by establishing effective reporting structures and regular cadence for performance reviews.
  • Led training for a batch of 14 on Amazon and Q-Commerce workflows.

Account Manager

HiveMinds - A Unit of Madison World
Mumbai
04.2024 - 02.2025
  • Managed end-to-end performance marketing for six brands in consumer goods and durables sector.
  • Oversaw e-commerce and quick commerce operations on platforms like Amazon, Flipkart, and BigBasket with ₹1.5 Cr monthly media budget.
  • Led full-scope account management including client relations, strategic planning, implementation, and reporting.
  • Automated budget pacing for Durables brand, enhancing team productivity by seven hours weekly.
  • Utilized tools such as Amazon Pi, Helium 10, and Brand Analytics to gather insights and recommend strategies.
  • Conducted training sessions for eight team members on marketplace operations and essential Excel skills.

Senior Marketing Analyst

HiveMinds - A Unit of Madison World
Mumbai
03.2023 - 03.2024
  • Audited performance marketing strategies to identify areas for optimization.
  • Created and executed media plans for three brands, consistently exceeding client KPIs.
  • Presented brand performance updates during weekly calls, enhancing client relationships.
  • Developed presentations for Quarterly Business Reviews, highlighting key initiatives and future strategies.

Digital Marketing Intern

iThink Logistics
Mumbai
01.2022 - 05.2022
  • Generated over 30 leads via LinkedIn, onboarding seven brands with monthly orders totaling 9,500.
  • Created diverse weekly pitch messages, increasing LinkedIn reply rate to 55%.
  • Analyzed outreach data to optimize strategies and enhance conversion rates.
  • Developed 15 content pieces, securing approval for eight while two went viral.
  • Executed channel partnership strategy in collaboration with a team of four.

Coordinator

iThinkBigStudio
Mumbai
07.2021 - 12.2021
  • Converted two out of six client pitches into successful engagements.
  • Developed eight tailored PowerPoint pitch decks for client presentations.
  • Tracked accounts for 12 laborers, detailing shifts and rates using Excel.
  • Coordinated with vendors to ensure timely completion of property sites.
  • Achieved sales exceeding 100 units of fiberglass properties, generating ₹2,20,000 in revenue.

Education

Bachelor of Commerce -

University of Mumbai
Mumbai
01.2021

12th Grade HSC Exam -

R.D. National College
Mumbai
01.2017

10th Grade SSC Exam -

Shanti nagar High School
Mumbai
01.2015

Skills

  • Performance Marketing (E-Comm/Q-Comm)
  • Media Planning & Strategy
  • Campaign Optimization
  • Tools: Amazon Pi, Helium 10, Brand Analytics, IRIS
  • Client Communication & Business Reviews
  • Excel, Google Sheets & Data Analysis
  • Leadership & Team Management

Hobbies and Interests

Strength training helps me rejuvenate myself while also improving cardiovascular health and enhancing mind-to-muscle connection

Accomplishments

  • Won the Agency Level Runner-up award - 'Scale Up Champion' for Sugar Free D’Lite within three months of onboarding the brand
  • Received a 'Certificate of Appreciation' from the CEO for being one of the best performers for FY 23-24
  • Shortlisted for 'Innovative Use of Commerce' for Abbys 2024 for Sugar Free D'Lite

Extracurricular Activities

Content creator, RichList, YouTube generated over 4.4 million views on YouTube by making listicle videos, actively researched various topics, wrote enjoyable content, edited videos, gave voiceovers, and created thumbnails, advanced to 16,000 subscribers within 8 months

COURSES

  • The Marketing Launchpad, Kraftshala, online
  • Selected as part of a batch of 200+ students from all over India for The Marketing Launchpad
  • Completed ~900 hours of training across 18 weeks
  • Modules completed: Marketing Basics, Search Engine Optimization, Facebook Ads, Google Search, Display, YouTube Ads, Google Analytics, UAC, Shopping Ads, Amazon Ads
  • Completed Excel /Google Sheets Training: operators, formulas, functions, pivots, vlookups/ hlookups, charts, data validation with Digital Marketing use cases for practice
  • Collaborated with peers from different backgrounds for various projects, workshops, and activities, including human skills such as time management and listening, etc

Timeline

Senior Business Analyst

1DigitalStack.ai
02.2025 - Current

Account Manager

HiveMinds - A Unit of Madison World
04.2024 - 02.2025

Senior Marketing Analyst

HiveMinds - A Unit of Madison World
03.2023 - 03.2024

Digital Marketing Intern

iThink Logistics
01.2022 - 05.2022

Coordinator

iThinkBigStudio
07.2021 - 12.2021

Bachelor of Commerce -

University of Mumbai

12th Grade HSC Exam -

R.D. National College

10th Grade SSC Exam -

Shanti nagar High School

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Ashish Kalauni