Ashish Kaushik
New Delhi
Summary
Experience:
- Strategic marketing leader with nearly 6 years in CRM platforms, multi-channel campaigns, and growth marketing.
- Proficient with HubSpot, Salesforce Marketing Cloud, and Google Analytics to enhance ROI-focused strategies, client engagement, and market expansion.
ROI-Focused Achievements:
- Achieved 2X revenue growth and a 35% increase in market share through effective use of SEO/SEM, A/B testing, and AI-powered solutions.
Strategic Leadership:
- Team Leadership: Led cross-functional teams to design and implement innovative marketing strategies.
- Stakeholder Management: Managed senior stakeholders and cultivated strong client relationships.
- Performance Optimization: Utilized data-driven insights to optimize campaign performance and implement actionable strategies.
Client and User Experience:
- Data Translation: Adept at converting complex data into actionable strategies that enhance user experiences.
- Client Satisfaction: Proven success in driving client satisfaction for Fortune 500 companies and SaaS startups, enhancing user engagement and loyalty.
Overview
6
6
years of professional experience
5
5
years of post-secondary education
Work History
Business Analyst
Applied Information Sciences
06.2024 - 12.2024
- Developed professionally designed pre-sales presentations that uphold AIS's brand essence and quality, effectively highlighting customized solutions for client needs.
- Crafted precise RFP responses in collaboration with sales and subject matter experts, meticulously aligning AIS's solutions with client needs while maintaining brand standards.
- Conducted in-depth analyses and interviews for consulting projects, developing strategic presentations that identified and addressed key operational challenges.
- Crafted comprehensive SOP documentation to support training efforts, helping employees fully understand new systems and procedures.
Marketing Manager
Identity Media INC.
11.2018 - 03.2023
- Initiated CRM marketing at Identity Media, integrating HubSpot, Salesforce Marketing Cloud and Sales Cloud, which achieved a 2X annual growth by enhancing client engagement and optimizing campaign tracking capabilities.
- Developed social media messaging and optimized banners, enhancing online visibility and user engagement for client products by 30%.
- Crafted high-impact CRM marketing campaigns, conducted in-depth competitor analysis, and orchestrated key exhibitions, significantly enhancing market penetration and brand visibility for Fortune 500 clients.
- Consistently delivered comprehensive marketing campaign reports and dashboards to client's sales and marketing teams, driving data-driven optimizations that significantly improved campaign performance.
- Spearheaded comprehensive end-to-end marketing operations for SaaS startups, driving all phases from strategic planning through execution, achieving a 35% annual growth in market reach and business development.
VOIP Engineer
Real Time Data Services
01.2018 - 10.2018
- Proactively facilitated senior-level clients from the US, UK, regions in the successful execution of their sales campaigns through the efficient utilization of our products.
- Managed in-house SaaS products. Conducted customer training, driving upselling and 25% revenue growth.
- Optimized products post-launch based on KPIs: usage, completion rate, CSAT
Education
MBA -
IIM Udaipur
03.2023 - 03.2024
Bachelor of Technology - Electronics And Communication Engineering
The NorthCap University
08.2014 - 05.2018
Skills
Problem-solving
undefinedTimeline
Business Analyst
Applied Information Sciences
06.2024 - 12.2024
MBA -
IIM Udaipur
03.2023 - 03.2024
Marketing Manager
Identity Media INC.
11.2018 - 03.2023
VOIP Engineer
Real Time Data Services
01.2018 - 10.2018
Bachelor of Technology - Electronics And Communication Engineering
The NorthCap University
08.2014 - 05.2018
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