Ashish Kaushik
New Delhi
Summary
Goal-oriented Marketing profestional with over five years of progressive experience across various industries, specializing in CRM and digital marketing strategies. Proven leader adept at driving marketing operations and team supervision, having successfully delivered 2X annual revenue growth at Identity Media. Excels at developing and implementing comprehensive strategies that drive profits, increase market shares, and enhance customer engagement through targeted, data-driven insights.
Overview
6
6
years of professional experience
5
5
years of post-secondary education
Work History
Business Analyst
Applied Information Sciences
06.2024 - Current
- Developed professionally designed pre-sales presentations that uphold AIS's brand essence and quality, effectively highlighting customized solutions for client needs.
- Crafted precise RFP responses in collaboration with sales and subject matter experts, meticulously aligning AIS's solutions with client needs while maintaining brand standards.
- Conducted in-depth analyses and interviews for consulting projects, developing strategic presentations that identified and addressed key operational challenges.
- Crafted comprehensive SOP documentation to support training efforts, helping employees fully understand new systems and procedures.
Marketing Manager
Identity Media INC.
11.2018 - 03.2023
- Initiated CRM marketing at Identity Media, integrating HubSpot, Salesforce Marketing Cloud and Sales Cloud, which achieved a 2X annual growth by enhancing client engagement and optimizing campaign tracking capabilities.
- Developed social media messaging and optimized banners, enhancing online visibility and user engagement for client products by 30%.
- Crafted high-impact CRM marketing campaigns, conducted in-depth competitor analysis, and orchestrated key exhibitions, significantly enhancing market penetration and brand visibility for Fortune 500 clients.
- Consistently delivered comprehensive marketing campaign reports and dashboards to client's sales and marketing teams, driving data-driven optimizations that significantly improved campaign performance.
- Spearheaded comprehensive end-to-end marketing operations for SaaS startups, driving all phases from strategic planning through execution, achieving a 35% annual growth in market reach and business development.
VOIP Engineer
Real Time Data Services
01.2018 - 10.2018
- Proactively facilitated senior-level clients from the US, UK, regions in the successful execution of their sales campaigns through the efficient utilization of our products.
- Managed in-house SaaS products. Conducted customer training, driving upselling and 25% revenue growth.
- Optimized products post-launch based on KPIs: usage, completion rate, CSAT
Education
MBA -
IIM Udaipur
03.2023 - 03.2024
Bachelor of Technology - Electronics And Communication Engineering
The NorthCap University
08.2014 - 05.2018
Skills
Problem-solving
undefinedTimeline
Business Analyst
Applied Information Sciences
06.2024 - Current
MBA -
IIM Udaipur
03.2023 - 03.2024
Marketing Manager
Identity Media INC.
11.2018 - 03.2023
VOIP Engineer
Real Time Data Services
01.2018 - 10.2018
Bachelor of Technology - Electronics And Communication Engineering
The NorthCap University
08.2014 - 05.2018
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