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  Detail-oriented data analyst with 8 years of experience in extracting insights from complex data sets to drive strategic business decisions. Proficient in statistical analysis, data visualization, and using tools such as SQL, Python, and Power BI. Adept at communicating findings to non-technical stakeholders. Holds extensive market research experience in a variety of Insurance, Agriculture, Chemicals, Materials, Healthcare, food, and beverage industries.
  Managed the delivery of insightful and original market, product, and company analysis in both quantitative and qualitative (profiles, presentations, reports) forms and took responsibility for their production to publishable standards.
  Experienced in Data Extraction, Data Analysis, Market Forecasting, Customer Segmentation, Marketing Analytics, Power BI, Business Intelligence, Statistics, Data Mining, Python, SQL, Data Visualization, Statistical Analysis, and A/B testing.
  Conducted primary research, which involves the entire gamut of activities – preparing the questionnaire, identifying interview participants, developing contacts and interviewing, to generate quantitative and qualitative insight.
  Conducted secondary research to build the analytical sections within each report and to identify data points, market trends, etc. Which would authenticate the market data within the internal databases.
  Collected, processed, and cleansed raw data using MS Excel, Power Query, and SQL. Developed compelling, data-driven recommendations and created managerial dashboards using Tableau.
  Led deliverables that include valuable insights from specific research projects, synthesis of consumer insights with internal sales data, syndicated studies, and competitive intelligence.
  Oversaw qualitative and quantitative research processes, including needs assessments, new product ideation, concept testing, pricing, ad testing and tracking, customer segmentation, satisfaction and loyalty, brand tracking, competitive assessment, retention and defection, and market sizing.
  Experienced in new product and service development and launch: Identified consumer needs, determined optimal product or service offering and appropriate pricing, identified target markets, provided course correction during product pilot time frames, and monitored success once fully launched.
  Led Customer Segmentation effort that includes identifying strengths, weaknesses, opportunities, and challenges for growing the customer base.
  Exceptional use of SQL, Power BI, DAX, Power Query, Python, and MS Office (Word, PowerPoint, and Excel) throughout the work experience.
  Skilled at using a range of channels to accumulate, review, and record information that can then be presented for establishing trends and managing business plans. Proven track record in completing projects and delivering results on time and on target.


Accomplished data scientist with expertise in data cleaning, statistical analysis plans, and algorithm development. Proficient in SPSS statistics, Excel, and Office 365. Strong background in data collection and analysis, with a demonstrated ability to lead teams, resolve issues, and conduct business analysis. Published in top 25% of classics journals. Skilled in sales data analysis, artificial intelligence, and relational databases. Adept at data mining, mapping, modeling, visualization, and processing. Career goal is to leverage advanced statistical programming and inferential statistics skills to drive impactful business decisions.

Bringing top-notch abilities in competitor analysis and business intelligence development through various tools to promote company advancements and boost performance. Proactive and industrious in achieving targets by leveraging BI data and producing well-planned recommendations. Experienced leader in leading teams of analysts across projects and domains.

With over 17 years of experience as a Business Intelligence and Analytics Specialist, I have honed expertise in data analysis, visualization, and strategic development of BI road maps. My skills encompass OLAP models, data cubes, ETL processes, and stakeholder management, with a keen focus on driving business growth through data-driven strategies. As a professional adept at BI support and team leadership, I continuously deliver insightful business commentaries and dashboard solutions.

Ashish Khurana

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Business Intelligence Consultant

Marketing Analyst

Co-founder & Operations Lead

Project Manager

Test Prep Consultant

Education

MBA -

Bachelor of Science - Computer Science

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Timeline

Business Intelligence Consultant

Marketing Analyst

Co-founder & Operations Lead

Project Manager

Test Prep Consultant

MBA -

Bachelor of Science - Computer Science

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