Ashish Koul
Pune
Summary
Marketing Operations and Project Management professional with 8 years of experience leading marketing initiatives, coordinating cross-functional teams, and partnering closely with stakeholders to deliver timely, high-quality outcomes. Strong expertise in intake management, capacity planning, and process optimization, with hands-on experience using Monday.com and BI Tools to drive efficient, data-informed execution and continuous operational improvement.
Overview
8
8
years of professional experience
2
2
Certifications
Work History
Senior Specialist
Mastercard
Pune
03.2024 - Current
- Led end-to-end PSC intake and delivery across high-volume marketing and analytics requests, managing over 900 requests annually, with 100% SLA adherence, and consistently exceeding turnaround targets.
- Drove operational efficiency through structured prioritization, capacity visibility, and utilization tracking on Monday.com, delivering a 50% faster turnaround, over 100 hours saved
- Led analytics and reporting initiatives, delivering 10+ Adobe Analytics dashboards annually, and supporting data-driven decision-making across B2B MarOps, Lead Gen, and IMC functions.
- Expanded scope under CoS Reporting, delivering 12+ cross-functional projects across IMC functions and Lead Gen reporting, while driving Monday.com enhancements to improve tracking, visualization, and reporting efficiency.
- Established reporting consistency and governance by developing a PSC utilization model and standardized performance metrics for leadership visibility into resource deployment and project health.
- Led and supported strategic initiatives, including the F1 Asset Management System (100% governance compliance), PSC Capabilities Mapping across 12 capabilities, site navigation optimization, and quarterly analytics bulletins for leadership.
- Partnered closely with stakeholders to manage expectations, communicate priorities, and maintain delivery quality during peak demand, and organizational transitions.
- Supported team enablement through onboarding, training, and mentoring of new team members, ensuring operational continuity, and scalable delivery.
Specialist
Mastercard
Pune
11.2022 - 02.2024
- Managed high-volume PSC submission intake and delivery, overseeing 805 requests (out of 1,965), while ensuring timely execution and consistent SLA adherence.
- Successfully handled peak demand during a large-scale content audit, managing over 200 requests in a single month, and maintaining an average 2-day SLA through effective prioritization.
- Led PSC analytics and reporting, establishing automated dashboards on Monday.com to streamline internal reporting, and improve operational visibility.
- Built centralized Monday.com dashboards for internal reporting and PSC site metrics, creating a single source of truth for stakeholder reporting, and ongoing performance tracking.
Senior Analyst
Deloitte
Hyderabad
06.2022 - 10.2022
- Led a team of SharePoint Analysts in designing, developing, and maintaining SharePoint Intranet sites and pages.
- Lead content curation projects and collaborate with subject matter experts to design solutions and develop knowledge of the different consulting services.
- Manage projects in collaboration with U.S. Senior Knowledge Managers in developing and maintaining knowledge repositories with aligned, industry-specific intellectual properties.
Analyst
Deloitte
Hyderabad
06.2018 - 05.2022
- Designed, developed, and managed the internal web portals for the U.S. Power, Utilities, and Renewables sector through extensive use of technology such as SharePoint, InfoPath, HTML, Excel, etc.
- Web Analytics - Analyze the monthly metrics report of internal and external websites, and provide leadership in establishing and reporting on the performance, content quality, user demographics, and deciding on a work plan.
- Serve as Editor for the bi-weekly e-newsletter and promotional news, and develop success stories for Deloitte’s service offerings and the wins that follow, emphasizing the 'value to the business' aspect.
- Create 'key strategy' decks for onshore Directors and Partners for International Summits held across the globe.
Education
MBA - Marketing
Savitribai Phule Pune University
Pune04-2018
Bachelor of Engineering - Civil Engineering
Savitribai Phule Pune University
Pune05-2015
Skills
- Project management
- Marketing operations
- Marketing communication
- Research and problem solving
- Mondaycom
- Stakeholder management
- Analytics tool - Adobe Analytics, PowerBI, and Tableau
- Content management
- Data analysis
Certification
IIBA - Academic Certificate in Business Analysis
Softwares
- Monday.com
- PowerBI
- Adobe Analytics
- Tabelau
- HTML
Languages
English
Advanced (C1)
C1
Hindi
Proficient (C2)
C2
Kashmiri
Native
Native
Marathi
Intermediate (B1)
B1
Interests
- Documentaries
- Art & Culture
- Story-Telling
Timeline
Senior Specialist
Mastercard
03.2024 - Current
Specialist
Mastercard
11.2022 - 02.2024
Senior Analyst
Deloitte
06.2022 - 10.2022
Analyst
Deloitte
06.2018 - 05.2022
MBA - Marketing
Savitribai Phule Pune University
Bachelor of Engineering - Civil Engineering
Savitribai Phule Pune University