Ashish Kumar

• Established criteria for each milestone within product roadmap as means to measure developmental progress.
• Collected customer requirements, directed testing and conducted continuous evaluations to make proactive adjustments to marketing approaches.
• Managed benchmarks, product demonstrations and testimonials for performance evaluation.
• Prioritized roadmap in order to achieve product goals and metrics.
• Managed performance incentivization product development cycle, including prototyping designs and coordinating mass production.
• Developed product documentation to communicate and align key components of upcoming features and products to internal teams.
• Coordinated innovative strategies to accomplish objectives and boost long-term profitability.

Key Achievements

• Launched entirely new product called Compass (Saas) generating MRR of 25 lakhs/month within 6 months of launch.
• Handled Xoxoday enterprise (Saas) which made a GMV of more than 30 crores a year.

• E-commerce marketing strategy and end to end operations.
• Team handling with affective target settings.
• Generating and managing tie-ups with key E-commerce channels.
• Business & category Management- Developing and executing plans for the entire range of products with the right marketing campaign mix.

• Expanded cross-functional organizational capacity by collaborating across departments on priorities, functions and common goals.
• Reviewed performance data to monitor and measure productivity, goal progress and activity levels.
• Leading project management activities of different alliances and partners to improve the performance of the Brand by analyzing and implementing Sales and Marketing strategies.
• Improves Customer Base by identifying new audience sectors, studying existing customers and their buying pattern.
• Plan and organize Marketing Campaigns and supervise them to successful completion

• Operations- End to end for Flipkart inventory model.
• Inventory planning for Flipkart fashion across 6 categories.
• Inventory control- storage planning of items to ensure an adequate supply.
• Inventory optimization -balancing capital investment constraints and service-level goals over a large assortment of stock-keeping units while taking demand and supply volatility into account.
• RTV planning & execution- Sending back the slow moving, not moving stocks to vendor or liquidation of same considering the capital involved.
• Documented business processes and analyzed procedures to align with changing business needs.