Summary
Overview
Work History
Education
Skills
Certification
Extracurricular Activities
Areas of Responsibility
Internship
IT Skills
Timeline
Generic

Ashish Kumar

Pune,MH

Summary

Retail operations professional with nearly 14 years of experience spearheading overall management processes and decision-making to maximize short, medium, and long-term profitability for the organization. Proactively exploring potential business Revenues, managing marketing and sales operations to achieve business targets, initiating market development efforts, and driving business growth. Instrumental in identifying trends and ensuring stores are on the correct growth curve by creating periodic financial and sales reports, developing the sales department budget, determining appropriate staffing levels, and optimizing marketing expenditures. Successful in impacting organizational profitability through strong decision-making and new business development. Developed a competency in establishing a performance-driven culture that ensures personal ownership; led guided, coached, and motivated teams to achieve goals profitably.

Overview

12
12
years of professional experience
2
2
Certifications
2
2
Languages

Work History

Area manager west

CELIO FASHION RETAIL
05.2025
  • Taking care of the Retail operations Gujarat, Mumbai, ROM, GOA & MP worth of 50 cr which Include 17 store with the support of a team with area manage & Store Managers and 150 + Team Members.
  • Maintaining retail operational standards across all stores as per the given guidelines. Involved in Partner Management, Top line partner profitability, in terms of profitability of the stores & handling collections from the partner.
  • Coordinating with the merchandisers for stores to get proper stock in stores. Checking for proper merchandising of on- controlled stores.
  • Looking after the discounting format and fresh price format. Developing pricing strategies, balancing firm objectives and customer satisfaction.
  • Conducted various marketing activities across the territory through BTL & ATL for timely customer outreach
  • Oversaw creating, developing & managing the marketing strategy of the company; conducting the demographic research and developing the product as per Company's requirements.
  • Expertise in tracking market dynamics and drawing inputs to realign tactics/strategies to counter competition & identify key accounts to strategically secure profitable business for the products in new markets.
  • Providing assistance in creating market specific promotional campaigns, finding new ways of securing more potential customers; increasing the market visibility of the company.
  • Accountable for directing the hiring, training and performance evaluations of marketing & sales staff and oversee their daily activities.

Area Business manager

HOUSE OF ANITA DONGRE
02.2022 - 04.2025
  • Enabling retail brands to create winning cultures, grow capability, and realize profitability. Savvy customer experience leader with repeated success aligning marketing efforts and market share.
  • Performance-focused executive who instills structure, standards, and processes to optimize productivity, taking organizations to the next level during transition and transformation.
  • Skills: Multi-store retail operation, Sale, profit & growth optimization, P&L Management, Strategic planning & execution, Visual merchandising, Customer-Driven Operation, Financial Performance management, Process Improvement, Talent & Team Management
  • Key Responsibilities & Achievements (KRA): Leading retail sales & operations in DELHI/NCR, RAJASTHAN, and UTTARAKHAND for brands, handling multiple 30 stores COCO, COFO& FOFO with a key focus on ROI and a turnover of around 38 Cr. per annum.
  • Conducted various marketing activities across the territory through BTL & ATL for timely customer outreach for new collections, promotions, or EOSS. Ensured regular follow-up with merchandisers for performing/non-performing styles.
  • Showcased training & development skills by imparting training to the team to enhance capabilities & skills related to customer service, operational aspects, product introduction, selling skills, building a reputation with customers, and increasing loyal customers for stores across the region.
  • Played a major role in organizing all marketing & promotions events, ensuring maximum conversion at each event, initiating store marketing & promotions to increase store sales & customer base.
  • Steered efforts in planning, developing & implementing plans to improve the commercial performance of the store by increasing turnover, maximizing profitability, and executing effective sales planning to promote business development.

Cluster manager

Arvind Lifestyle Brands Ltd
08.2018 - 01.2023
  • Directed retail sales & operations across business model in Arvind brands, handling larger format multiple stores with brands like AEROPOSTAL, US POLO, FLYING MACHINE, ARROW, THE CHILDREN PLACE, IZOD, ELLE, CHEROKEE, KARIGARI, UNLIMITED, EDHARDY, HANES, CLUB AMERICA, RUGGERS over carpet area 100000 lac SQF with the key focus on ROI with a turnover of around 65 Cr. per annum with THE TEAM SIZE OF 200+ MEMBERS.
  • Accomplished top line & bottom-line growth for stores and controlled expenses by rationalizing it, resulting in the higher profitability of stores.
  • Administered day-to-day retail operations with focus on top- line & bottom-line performance involving finance & budget and designed operations manuals, KPAs, KPIs & Standard Operating Procedures Manual for retail operations.
  • Designed successful sales techniques/strategies/tactics using customer and market feedback in Retail industry, resulting in increasing sales & sales margin while maintaining & reducing cost to achieve profitability.
  • Enhanced P&L in FY21-22 and increased BY 8-9%
  • Experience in planning & implementing sales promotion plans, marketing & promotions events, and new store concepts to generate sales for achievement of targets, and in-store promotional activities for new releases & special products.
  • Led the entire buy & sell model of OWN BRAND FOR THE REGION & achieved higher margins with different models, and increased sell through from 67% to 82%
  • Successfully increased customer base & retention through CRM initiatives like Payback, LOYALITY PROGRAM
  • Maximized store margins to 21% at BY ADDING SIS COUNTER to the brands within & outside the store premises.
  • Directed cross-functional teams using interactive & motivational leadership.

Store Manager

Landmark Group (Splash), Saudi Arabia (Dammam)
02.2013 - 06.2018
  • Handling 25000 Sq. & taking care of business worth of 40 core annually and having a team size 80 +.
  • Ensured the maintenance of the inventory, stock movement and products in accordance with the store Plano-gram.
  • Steered sales & marketing operations for promoting products and achieving business goals.
  • Reduced losses from pilferage & shrinkage
  • Formulated MIS capturing the stock orders, minimum inventory and sales analysis.
  • Liaised with retail teams in the field to continually develop & improve store standard in the region.
  • Fortified the fulfillment of the indents required by the stores within defined time frame; established, maintained and optimized floor operations while steering maintaining store administration functions.
  • Established a culture within the business where people feel able to express their ideas and thoughts & develop and demonstrate strong and effective links.
  • Highlights: Formulated & implemented a highly collaborative comprehensive strategy across assigned areas and throughout the product life- cycle.
  • Recognized for exceeding targets every year. Launched various stores within defined timeline.
  • Assisted store manager in driving single-year sales growth and set a record company-wide.

Education

MBA - Operations Management

ICEM – Bangalore
Banglore
04.2001 -

Associate degree - Service Management

IIM-Indore
01.2013

B.Com. - undefined

Jai Narayan Vyas University
01.2011

Skills

Sales & Marketing

Certification

SQC (Service Quality Center, Singapore).

Extracurricular Activities

Won: SGFI (School Game Federation of India) National level games conducted by Kendrya Vidyalaya Sangathan Attended DMS Camp at Manali (Govt. of Himachal Pradesh)

Areas of Responsibility

  • Title: Cue Mart
  • Description: An initiative to implement the classroom concepts and have a practical touch.
  • Responsibility: Ensured that Cue Mart to meet the sales target.
  • Title: Kovai Kanmani
  • Description: An activity which was conducted on weekends where kids from the nearby areas were invited and trained on English.
  • Title: Praya's
  • Description: An event to completely entertain and satisfy the people from the nearby old age home.

Internship

  • Organization: Mahindra Mom & Me
  • Location: Chennai
  • Duration: 3 Months

IT Skills

  • Software: MS Office (Word, Excel, PowerPoint) & SAP
  • Operating System: Windows 7, 8 &10

Timeline

Area manager west

CELIO FASHION RETAIL
05.2025

Area Business manager

HOUSE OF ANITA DONGRE
02.2022 - 04.2025

Cluster manager

Arvind Lifestyle Brands Ltd
08.2018 - 01.2023

Store Manager

Landmark Group (Splash), Saudi Arabia (Dammam)
02.2013 - 06.2018

MBA - Operations Management

ICEM – Bangalore
04.2001 -

Associate degree - Service Management

IIM-Indore

B.Com. - undefined

Jai Narayan Vyas University

Similar Profiles

CREATE PROFILE
Ashish Kumar